A fresh new start.
Wassen is a leading nutritional supplements brands who were looking to reinvigorate their eCommerce strategy and diversify away from Amazon. They appointed Statement to replatform their existing Magento 1 store and launch a brand new site on Shopify.
New site, new audiences.
The Wassen team wanted their new site to not only enable direct orders but to also help to build the brand and bring in new customers. This was achieved by increasing educational and research based content on the site, helping to outline the benefits of the brands products for different ages.
Growing repeat sales.
The new store was designed to maximise ongoing sales. There's a strong opportunity for repeat custom in the healthcare market as customers look to replenish their supplies. The key is to have the right site features to maximise this.
We incorporated features such as subscriptions, loyalty and email marketing into the site, all there to enable maximum repeat custom and order values, thereby driving up customer lifetime value for the business.