lights4fun ux

their challenge.

• Lights4fun wanted to combine their codebase for their UK and US websites
• Navigation and templates on both sites were different and they wanted one design across the board to update
• With both sites very different, Lights4fun needed to understand which elements of the UK and US designs should be incorporated into a master one

our solution.

• We suggested performing user testing on both sites to see how users interacted with the UK and US websites
• Understanding which areas of their sites worked and which didn’t was vital so we could assess how to merge the two layouts
• Remote tree testing was used to test navigation on site and how easily participants could find products/ pages. 10 questions were written and each task had all of the navigation options available but ‘correct’ and ‘incorrect’ were assigned to answers to give a percentage of correct usage
• We used a form of user research called user testing where we recruit participants to perform a number of tasks and answer questions about the content and usability of the website. This helped us form the framework of which areas of the site the users preferred on which sites and why
• From the user testing research, we then designed a new product page which incorporated all the best elements of the two sites into one page. First-click testing was then used to see if testers could find key elements on the newly designed page
• First-click testing allowed us to see what tweaks could be made to increase visibility and functionality

the result.

• Testers liked some elements of both sites so our solution was to blend these together and create a design that utilised the best of both worlds
• We retested the new design to ensure users could find all the key elements on the page
• The final result saw the creation of a product page that Lights4fun were happy to proceed with, confident that it will perform due to the extensive testing we ran on both the current and new designs