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Shopify released a new theme architecture called Online Store 2.0

. This update brings with it huge opportunities for developers who build Shopify themes or apps for Shopify merchants.

The introduction of Online Store 2.0 is a pretty big change for Shopify and one we’ve been speaking to our clients about. To shed some light on the impact of this update, we’re highlighting some of the changes versus the current Shopify theming and the benefits Online Store 2.0 delivers.

First, what is a Shopify theme? A theme controls the organisation, features and style of your Shopify eCommerce store. Different themes have different styles and offer a different experience for your customers which are selected based on the best alignment with your brand and store objectives.

Themes that use the previous Shopify architecture are now known as ‘vintage’. Vintage themes have two types – sectioned and non-sectioned. Your theme version determines which type your theme is as well as how it can be tailored and integrated with apps.

Dependent upon your theme architecture version you may also have access to new Shopify features. It’s also worth noting that upgrading to Online Store 2.0 isn’t mandatory. You can continue using a vintage theme if it better meets your business needs.

 can provide additional features including:

Historically, before an app could be present on a theme, the theme would have to be altered directly through an API. Now you can install or change apps without touching any code.

This has also created the concept of app blocks which means a section can have a block that is delivered directly from an app, allowing you to seamlessly add functionality anywhere within your theme.

A few years ago, Shopify introduced sections in the theme customiser to give more flexibility for content and dynamic sections. However, this customisation was only possible on the homepage.

With Online Store 2.0, you can now customise the content across the majority of your store’s pages. This includes adding, rearranging and removing sections to create unique page layouts.

You can now allow your customers to filter collections by multiple choices including availability, price and more for an easier and faster route to the products they want.

Meta fields have been one of Shopify’s best kept secrets. However, the only way you could really do anything with meta fields was through an app.

This is where dynamic content and the ability to directly integrate with meta fields comes in. With Online Store 2.0, you can add dynamic information to any setting in your theme by connecting it to a dynamic source. A dynamic source could be a resource attribute or a meta field value. This essentially allows dynamic content to be used in more places across the site.

It’s worth noting that the update doesn’t support every type of meta field. There will be cases where we would combine this new native functionality with an app to get the best of both worlds for our clients.

For clients who currently use page builders, it’s likely that a third-party tool will have been used. Offering the ability to have a component library where you can drag and drop different page elements, page builders put a lot of control into the hands of the site owner. But using a third-party tool has its pros and cons.

With 2.0, there is now a more native way to do this. That being said, it’s important for us to highlight that there are limits in Online Store 2.0. For example, you can only have 50 core templates per entity such as blog articles or products pages. When you add dynamic content into the mix, however, this creates a lot of variants for your eCommerce store.

With the release of Online Store 2.0 there has been a focus on speed. This has presented new opportunities including the chance to build some of the functionality into an existing theme and the ability to reengineer a theme to take advantage of those speed benefits.

For clients using page builders at the moment, the biggest limitation is usually speed as you are loading in resources from a third-party server. Other tasks currently limiting your site performance could be access to meta fields or certain filters for image processors.

If we can now deliver these elements through Online Store 2.0 natively, it will be much quicker and more efficient for everyone involved.

Online Store 2.0 brings the functionality to create specific templates for a collection rather than a template that’s applicable to all. This allows you to build out pages with the sections you want and assign templates to these for future use across your store. For example, you might want an email section sign up on your product page.

This same granularity can also be applied to your products giving you a lot of power to customise. Setting a template and assigning them to products, you have the ability to move buttons around, place elements in different areas or choose how you want information such as price above colour choice to be laid out.

empowering your internal team with component libraries

Online Store 2.0 provides gives us greater ability to build our sites in a component-driven way. We can now create a library of components for use across a whole site.

Our approach is to determine the components we will need across the full site 

 and build this into the theme itself. This allows us to deliver the assets for those components accordingly and the components can then be used where they’re wanted to ensure pages can be built out quickly and consistently.

Components can also be locked down to maintain the integrity of what can or can’t be used to create a better shopping experience. From a brand management perspective, this is really effective, ensuring your internal team know what is and isn’t appropriate for each page. Not only this but your team are empowered with more flexibility allowing them to create customised, rich experiences in-house with minimal support.

As an experienced Shopify agency, we’ve always made it our mission to get the most out of the platform. Previously, this might have involved workarounds or third-party apps to deliver the experience merchants needed. But Online 2.0 gives us the ability to do things natively that we couldn’t before. Not only does this mean richer and more interactive pages but also a better site management experience and site speed gains too.

Online Store 2.0 is an overhaul of how themes are built on Shopify. With sections across every page, app blocks and robust developer tools, the possibilities for developers and site administrators alike are really quite extensive.

What are your thoughts on Online Store 2.0 so far? We’re looking forward to exploring the new functionalities even further! 

Get in touch with our team of eCommerce experts to chat more

introducing shopify online store 2.0.

common barriers to ecommerce growth.

get ready for peak trading.

Customer Acquisition and DTC Success.

what to read next.

Social media has made its mark on the digital world with social channels fast becoming a massive part of customer acquisition.

social commerce market will grow worldwide to over $3 trillion in the next eight years

. Although this is a staggering figure, given that social ads are already one of the main areas of marketing investment, it’s not entirely surprising.

Hugely important for creating brand awareness, supporting the discovery stage of the shopping journey and increasing your reach, social is cemented as essential to the brand-building landscape.

In response, social platforms have looked to exploit a growing opportunity to meet the “see it, click, buy it” mindset. The very definition of social commerce, this offers their audience the ability to immediately purchase the items they want through social channels.

the different channels social commerce applies to

how to know if social commerce is right for your business

social commerce is not a new commerce concept

While social commerce has begun to take the retail industry by storm, it’s not actually a new concept. There has been significant chatter about social commerce for a number of years but the first iterations didn’t quite hit the mark and the concept fell short.

For example, Twitter once tried adding a ‘shop’ button. However, it was an unsuccessful attempt at social commerce with the overriding consensus that Twitter was not the right platform for it, and instead, thrives as a conversational channel.

In the last year, however, there has been an evolution. With the rise of live shopping and video, unlike previous attempts, this time feels like a more natural opportunity for social commerce to prosper.

A lot of new functionality has since launched and social platforms have made it easy for people to shop by streamlining the experience. One moment you’re scrolling through your feed, admiring posts from your favourite brands, friends and loved ones. Before you know it, you’ve been drawn into a post and within minutes you’ve made a purchase without even leaving the app.

With all these conversion opportunities, what functionality can you expect from popular social channels today?

 is arguably the top contender when it comes to social commerce platforms. With shops, product tags, collections and an in-app checkout feature, the platform has created a tailored shopping experience in the pocket of every user.

Even product pages are as detailed as those found on eCommerce sites while the platform also offers review functionalities from influencers, product demos using the live functionality and shopping curations through the use of collections and ‘Shops’.

Facebook’s approach to social commerce is through the use of its 

. This is a seller/buyer marketplace that offers Shops, similar to what Instagram offers, allowing users to easily engage with retailers and digital storefronts.

As Facebook and Instagram have the same ownership, one doesn’t exist without the other which is why their approach to social commerce is so similar.

Once just an app for filters and sharing photos between friends that disappear in 24 hours, Snapchat is evolving into something bigger. Edging its way into social commerce through augmented reality (AR), Snapchat is aiming to position itself as a forward-thinking channel to engage the open-minded Gen Z.

Influencers using the app will soon be part of the Creator Marketplace, allowing them to create product-centric AR content on the platform so they can ‘try’ items before purchasing.

Snapchat have also acquired Screenshop, which refers users to the retailers of products posted within the app. It’s worth noting these plans are still in the early days for Snapchat.

While still in its infancy, TikTok has boomed, becoming a hugely successful and entertaining social platform.

 in a bid to turn content creators into brands and launch successful businesses. Products can now be purchased on TikTok and influencers can use the space to talk about the products they’re interested in.

Pinterest is best known for its inspirational visuals and engaging mood boards. From home to wedding to fashion and everything in between, Pinterest making the move to social commerce was quite intuitive.

 that allow browsers to pin items before going back to the list and purchasing items they save. It also features user reviews and adds transparency to additional costs such as shipping to create a streamlined experience.

The challenge for Pinterest is that it’s primarily known for idea generation and product discovery before a user moves onto other channels, such as a website, to make the purchase. It may be difficult to change this perception, although not impossible.

Last but not least, live shopping needs a separate mention. Many of the platforms mentioned above offer live shopping functionalities as a way for brands, influencers and shoppers to participate in the shopping experience together.

Facebook and Instagram are the main adopters of live shopping but platforms such as Pinterest are already expressing in the addition of this functionality. Taking the concept one step further, there’s already a live shopping app, aptly named 

, that’s dedicated to live online shopping presented by influencers and brands.

where has live shopping come from and what’s next

In some ways, live shopping via social media closely resembles more traditional TV shopping channels such as QVC TV and High Street TV. The age-old formula of limited stock, one-off prices, and a focus on the product benefits have certainly driven a lot of success.

Today, live shopping supercharges this approach giving brands the opportunity to tap into influencers with millions of followers through collaborations. Tuning into an influencer’s live stream shopping event on social media, viewers are bought into that individual and their lifestyle - and they want a taste of it.

An extremely engaged and expansive audience combined with the desirability of influencers promoting products has the potential to transform social commerce. We’re certainly interested to see the impact of brand collaborations with influencers and content creators this peak.

Whether it’s a live Christmas shopping hour featuring special offers for those that watch or the countdown to the launch of a new product or range, social commerce has limitless opportunities for brands.

Speaking to forward-thinking merchants every day, there’s a noticeable thread to recent conversations: they’re all planning to experiment with social commerce.

But how do you know if social commerce is right for your business?

 – this could be as simple as a product launch, offer or collaboration

 if it didn’t, you could try again at a later point

As with many things, success with social commerce is likely dependent on the careful balance of certain conditions. For example, say you’re a cosmetic brand that has collaborated with an influencer. You choose to set up a demo via live stream which features an influencer promoting products with limited availability. Combine this with pre-event marketing campaigns that promote the live demo through email, paid media or YouTube advertising, and you probably have a good chance of the product selling out thanks to:

a live demo on the right channel at the right time

Shopify has offered the tools required to implement social integration with ease for some time. Until now, these social tools have always been more of a nice to have than a must-have for our merchants. But, by enabling social commerce through the Shopify platform, the risk and cost to merchants to experiment with social commerce are low.

Shopify has long positioned itself as the platform for creators. Their philosophy - retail is about innovation – supports merchants spending more time innovating and less time on maintenance. The ability for merchants to get up and running with social commerce fast is true to the Shopify way.

Want to find out more about how the Shopify platform support social commerce? 

Get in touch with our team of eCommerce experts

social commerce: why you should care.

Gifting: Are You Ready for Peak?

preparing for peak 2021: maximising sales with shopify plus.

An awful lot of data is collected during peak. Just getting your head around the sheer volume can be challenging, never mind comprehending how to translate it into valuable actions.

But if you can turn this data into new, profound customer knowledge, you’re sure to stay ahead and improve that bottom line.

We’re sure your peak preparations are well underway

 but to get the maximum impact from your investment you need a plan for your post-peak activity too. With the busiest shopping season of the year edging closer, we’re discussing how you can make the most of it and see the benefit of your efforts last into the new year and beyond.

how to maximise the return of your peak investment

The best place to start is to look at your peak performance. There are a number of areas to consider that will give you key insight. This could include:

did your website handle the traffic influx? 

With promotions rife and competition at an all-time high, peak season is notorious for driving high traffic levels to your site. How did your website cope? Did your site withhold the influx? Did you experience any negative feedback from customers on their experience? 

If your site performance is getting you down

, consider how it could be improved to ensure that it can cope at busier times.


Review your abandoned cart stats and how long it took your customers to get through the checkout process. If your abandoned cart rates are higher than usual, it’s a good opportunity to see how your checkout could be streamlined.


have you looked at your customer feedback? 

The good, the bad and the ugly – it’s all-important to review and analyse. Your customers’ feedback is a first-hand insight into what they think of your products and their experience with you. Review your peak feedback to uncover valuable insights that can be implemented for this year.


 Post-peak is a good time to assess the success of your promotions and marketing plan. Review how many customers redeemed discounts and through which medium. Are your customers downloading digital coupons or did they use a specific promo code? Did they see the discount on an ad, in-store or your website?

The peak period is a great opportunity to acquire new customers and customer data by incentivising them to shop with you. However, post-peak is when the real fun begins. Brands should 

 to transform them from one-time buyers into loyal advocates.

Chatting to Jordan, Partnership Manager at 

, he shared insight into how this can be done:

“Our tip to maximise sales is to make sure that new customers are signing up to your newsletter, make sure they're signing up to loyalty programmes, make sure they're incentivised to follow you on Instagram and Facebook.

Although businesses are going to have a huge spike in transactional orders over that weekend, the dividend is getting paid in the next 12 months following. If they can open that channel to communicate with that customer and get them to come back, trigger them to make a second, third and fourth purchase, that's really what's going to drive profitable growth.”

Getting customers to buy with you is just one part of the battle. Your post-purchase experience, including delivery and fulfilment, play an important role in making your customers happy.

During peak season, sales are likely to be at an all-time high which can put a strain on your warehousing and fulfilment teams. It’s worth reviewing how processes performed and what delivery options your customers preferred.

How many customers opted for same-day delivery or one-day shipping? How many used your click and collect services to pick up an item in-store? How many preferred your free standard delivery option? Refine and improve your fulfilment strategy for next year to ensure your customers can choose the delivery options that best suit their needs.

maximise the return of your paid media peak investment

During the peak period, significant time and money are invested into gathering data. Don’t let your efforts stop there. This data can be leveraged into the new year to reengage with those who didn’t convert to generate more sales.

Remarketing is an ideal tactic for this, giving you a chance of winning back some of those lost visitors. Remarketing campaigns can be used to target previous users, encouraging them to return and convert. So, how can you use this tactic after peak?

The new year brings with it the highly anticipated January sales. This is a perfect opportunity to entice customers to return and purchase that product they’ve had their eye on for a discounted price. Remarketing ads can be used to advertise the products specifically to the users who showed interest featuring a discounted price or promotion code as an incentive to convert.


New products and season lines are a brilliant hook for retargeting shoppers who have shown interest in similar items. Social media posts or emails can be used to visually showcase new stock, encouraging visitors to return to your site once again.


Once a visitor has interacted with your brand, you have more data on their preferences. Use this insight to define segments and create tailored ads suited to the individual. Dynamic ads can be used to automatically adapt content to each user, ensuring they always receive relevant ads.

Peak shopping season is the prime time to capture customer data for future use. Incentives such as loyalty schemes and promo codes can be used to encourage visitors to sign up for your newsletter or email campaigns.

Not only can you enjoy a boost in conversions, but this data can also be used to build upon your email marketing list which will be hugely beneficial for communications post-peak. Taking this approach can also help you forge those all-important customer connections allowing you to share new stock updates, sales events and general brand information to keep them engaged.

With so much to learn from your peak season, add a deep dive into how the sales event of the year shaped up to your peak plan. Using data and previous performance to drive decisions and improvements, you’re much more likely to make changes that resonate with your audience. The result? Sales and customer loyalty that last way beyond peak!

As an eCommerce business, you’ll no doubt want peak season to run as smooth and profitably as possible. That’s why it’s essential to get the most out of peak so you can keep your momentum going into the new year.

If you want to chat with a team of eCommerce experts about how to make the most of peak 2021 and apply your insights to next year, 

maintain your peak season momentum into next year. 

slendertone

Going DTC – The Stresses and Successes: An Interview With Dan Conboy.

Known and trusted by eCommerce brands around the world, 

 are the go-to solution for customer reviews, loyalty, referrals and SMS marketing.

A valued Statement partner, take a read of this featured blog from Yotpo to find out why DTC brands need to focus on the often-forgotten customer retention strategy.

Customer acquisition is getting more and more difficult. Online marketing channels are flooded with paid media, driving down inventory and driving up costs. This competition for new customers has led to many eCommerce brands shifting their focus and budgets to retention, which is a good thing.

Spending on loyalty and retention marketing is expected to 

 meaning every brand everywhere is competing for consumer attention, and once they have it, they’re hyper-focused on maintaining it. But, with so many brands distracting consumers every day, how can your brand be sure you’re building a retention strategy that’s able to keep their attention?

The strategy is simple - spark a relationship by building experiences that create an emotional connection. To create those experiences effectively, brands need to get hyper-personalised via the two most effective components of a successful retention strategy: loyalty and SMS.

how customer retention benefits DTC brands

Many DTC brands focus on acquiring customers

 but have no strategy in place to keep them engaged post-purchase. This presents an opportunity for brands who do put the time and resources into building retention — a chance to turn first-time customers into loyal brand advocates.

Here are some of the benefits of a good customer retention strategy:


: Even without factoring in ever-rising customer acquisition costs, retention is almost always cheaper. You already have those customers on your email and SMS lists — now all you have to do is figure out the best way to leverage them.

: Customers that are loyal to a brand will make repeat purchases and spend more over time, leading to more valuable customers. It’s a much lighter lift to convince one customer to make three purchases than it is to persuade three customers to each make one.

: Happy, loyal customers will help increase brand awareness through word-of-mouth. They are also likely to generate positive product and brand reviews online, helping to win over more new customers.

: The more a customer buys from you, the more data you have on that customer. Those metrics can then be used to personalise the customer experience, leading to more engagement. You can also solicit feedback from your return customers, which will help you optimise products and the overall customer journey.

A successful retention strategy is a cost-effective way to boost loyalty and revenue, while giving you an opportunity to build deeper relationships with your customers and deliver better experiences.

One of the best tactics for retention is turning your focus toward SMS and loyalty.

Two of the biggest drivers of customer retention are SMS marketing and loyalty programmes. With the combined power of both channels, your brand can always deliver the right offer to the right customer at the right time.

A loyalty programme captures your most loyal customers, and SMS builds those connections to drive continued engagement. According to a recent Yotpo consumer survey, 

 have already signed up to receive SMS messages from their favourite brands and loyalty updates are among the top messages consumers prefer to receive. In fact, over 

 want to sign up to receive SMS messages if they’re available.

Loyalty members expect the exclusivity and personalised experiences that texting provides — they want to hear from you directly about the information that matters most to them.

Texting is a low-effort way for consumers to constantly engage and earn rewards. Loyalty members care deeply about early access to sales, product drops, and other exclusive events. SMS enables VIP members to cut through the noise of additional marketing communications and interact with the brand to enjoy their benefits right away. Over 

 said a text with a countdown to when a sale or offer expires would encourage them to complete a purchase.

So why are loyalty and SMS a better fit than, say, loyalty and email? When it comes to effective marketing, it’s important to meet customers where they are, which is, increasingly, on their phones.

 in the UK is on a smartphone. And that time is increasingly spent on shopping. In fact, mobile commerce is expected to account for nearly 

One of the primary ways SMS marketing can maximise the value of a loyalty programme is by leveraging the sense of urgency that a text evokes. Compared to email, where messages can languish in overcrowded inboxes and spam folders, engagement with a text happens in real-time — over 

 are read within three minutes of being received!

This sense of timeliness is what leads many consumers to opt-in to receive texts from a brand. In fact, Yotpo data shows that over 

 would sign up for SMS marketing messages from a brand in order to know immediately about promotions, offers, and updates — even if they already receive emails from that brand.

how to use retention strategies to drive emotional connections

A business builds the foundations of loyalty by understanding their customers — what products they like, what types of messages they engage most with, and which recommendations to make and when. These moments make a customer feel special and more connected to a brand, increasing their emotional loyalty, which is one of the strongest drivers of retention, enrichment and advocacy for eCommerce brands.

Throughout a customer’s loyalty journey, you can send tailored SMS messages that keep them engaged. In between purchases, you can text shoppers to remind them of engagement-based behaviours that can earn them points, like following you on social media, reading on-site content, or leaving a review.

In addition, you can use loyalty data to personalise texts to increase engagement. Let VIP tier members know they’re close to levelling up or invite new members to take a quiz for extra points.

By integrating your SMS strategy with your loyalty programme, you can learn essential information about shoppers by simply texting them and asking questions. Collecting this freely offered information about customers, also known as zero-party data, helps your brand to build more detailed customer profiles that your loyalty programme can leverage.

Once your brand has that customer data on hand, you can send more personalised recommendations directly to each shopper via text. For loyalty members especially, the experience of accessibility to a brand is the differentiator between good and forgettable customer experiences.

Though it’s often considered as such, customer acquisition and retention aren’t an either-or proposition. The more customers you acquire, for example, the more customers you have to convert to loyal brand advocates.

Likewise, the more engaged and satisfied your repeat customers, the more likely they are to make referrals to friends and family and generate positive ratings and reviews. Success for DTC brands comes down to finding strategies to catch them at every stage of the buyer journey and beyond.

More than simply reviews, Yotpo is the leading solution provider for visual marketing such as user-generated content, customer reviews, referrals, loyalty programmes, SMS marketing and more.

With features to power the whole customer journey, there’s no wonder Yotpo is a firm favourite in many of our projects. Implementing the solution across a range of the brands we work with, Yotpo supports the likes of 

If you want to find out more about how this platform could help you grow your eCommerce business or you have any questions, 

don’t hesitate to get in touch with the Statement team

why DTC brands should focus on customer retention.

How Shopify Scripts Can Maximise Bundling for Peak Trading.

Last year was memorable to say the least.

Some brands were having the best retail performance they’d ever experienced. While the huge uptake in eCommerce was met with great opportunities, it was also met with great challenges.

The busiest time of year for many, 2020’s peak shopping period was a guessing game for all. Brands were unsure of what to expect compared to previous years and 2021 is very much the same. 

To discuss the fast-approaching peak season, 

. Discussing trends for this year and how merchants can make the most of increased demand, our panellists share their insight into peak 2021. 

2020 was a catalyst for eCommerce growth. With approximately 10 years of innovation occurring in three to six months, there’s no wonder shopping habits were transformed.

Here’s a summary of what our experts saw:

Out of necessity, many shoppers were buying products online that they wouldn’t have previously. For a number of merchants, this led to big acquisition opportunities to get new customers through the door. 

Matthias, Sales Executive at Shopify, supported this: 

“For the US market, McKinsey saw that at the end of 2019, eCommerce penetration was 15 percent and that jumped to about 35 percent in just a matter of three months. We saw everyone come online.”

There was also a significant shift seen in the demographics of people coming online which spread across many industries. Chris, Commercial Manager at Klarna, noted the same commenting, 

“For the Buy Now Pay Later Klarna option, Generation X were our largest growing customer base. It really flipped the antiquated view of who would be using the products we offer on its head”.

Merchants experienced immense pressure to cope with the increased demand. According to Klarna, they were regularly seeing 100 transactions per second across peak last year which gives an idea of the traffic going through websites during this time. 

Those brands that got peak 2020 right were those that managed to create a good customer experience and build customer loyalty. 

Jordan, Partner Manager at LoyaltyLion, commented: “One thing we thought was really interesting over that weekend was that members of a loyal customer base actually referred more of their friends. So, 10 percent of loyal members referred more customers which meant more acquisition on top of paid for acquisition channels as well, which is really shocking.”

55% of shoppers bought products online that they had previously only purchases in store – 

In 2020, 78% of consumers said they will be buying online more frequently within the next 12 months - 

40% of consumers said that they will only shop online within 5 years - 

Member orders jumped 13% meaning existing loyalty program members returned and repeat purchased - 

Customers redeemed 48% more rewards and engaged with the loyalty programs they were a part of - 

Loyalty members referred 10% more shoppers - 

Existing customers welcomed communications from brands they know and love – loyalty program email open rates saw an increase of 18% - 

New shoppers were open to building relationships with brands, with merchants experiencing a 29% uplift in program sign-ups - 

Since the pandemic began, many brands have accelerated their eCommerce journeys, and many have started their eCommerce journeys too. As a result, this year may only be the second peak season for some.

Not only are we seeing new customers come online but we could also have a new generation of less experienced merchants entering the eCommerce world.

So, how can they prepare? Here’s what we think the 2021’s peak trends could entail:

Last year, we saw the peak season start earlier than usual and we expect this to be the case again. Once just a weekend event at the end of November, Black Friday and Cyber Monday could now begin as early as October as consumers buy sooner to guarantee the products they want.

Since lockdowns have subsided and people have come off furlough, there could likely be more disposable income and a willingness to spend more. There’s also been pent-up anticipation of people not seeing loved ones or being able to gift as they usually do which could well be made up for this year. This is going to open many opportunities and elements such as alternative payment methods like Klarna are only expected to grow. 

Research from Adweek found that approximately 90 percent of people used at least one social app to find a new product. This openness to find new products online is only growing. Figuring out ways to create social shopping experiences is potentially going to permeate certain industries.

Now that people are able to shop in physical retail spaces, we expect peak 2021 to centre around omnichannel experiences. Merchants should focus on having a single line of communication with their technology to offer seamless experiences to their customers, however and wherever they choose to shop. 

Expert ecommerce advice, Shopify insights and optimisation tips.css-vykmad{color:var(--chakra-colors-brand-500);}.

Expert ecommerce advice, Shopify insights and optimisation tips.