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a career in development: an interview with developer, lucy old.

forging a career in tech: a talk with ux analyst, rebecca holmes.

a fulfilling career in tech: a chat with sarah tyas.  

what to read next.

The current stats for women working in tech careers aren’t the most optimistic. Only 

31 percent of UK tech jobs are held by women

five percent of females hold leadership positions in the technology industry

Research has shown that the gender gap begins all the way back in school

 and continues through to A-Levels, university and career choices. A lack of female role models is reinforcing the perception that a technology career isn’t for women, and some are even being put off a career in tech due to the industry being heavily dominated by males. It’s a cycle that needs to be broken.

digital is at the heart of the revolution

But it’s not all doom and gloom. Tech is more important than ever before, and we have confidence that inclusion will continue to grow. For now, there’s still a huge gender gap when it comes to tech careers and it’s time to close that gap.

As technology organisations, we have a responsibility to inspire. Technology is a force for good and will only benefit from a better balance of each gender so let's celebrate the positives - our people. 

Women make up 38 percent of our people, with five percent of these roles being in leadership. 46 percent of women have been in their role for over a year and their impressive expertise spans the full agency including: 

So, how can we help spread the word? Are women not considering a career in tech as they aren’t given enough insight into the vast opportunities available to them and what these roles are 

We’ve been chatting to the women who work at Statement. 

Read what they had to say to find out invaluable insight into how these individuals found their way into a career in tech, what they have to say about tech being a male-dominated industry and first-hand advice on how you can land the career you’ve always wanted.

11 years in tech: talking with client services director, claire taylor.

joining the tech world with no experience: an interview with maria real. 

starting a new career after children: an interview with priti jain. 

celebrating women in tech: an interview with hollie tansey.

a career in an ecommerce agency: speaking with hannah maddock. 

fashion designer to project manager: an interview with catherine donnelly. 

Half of females agree that feeling like the work they do makes the world a better place

 is one of the most important factors when deciding their future career. 

Could your tech career be waiting for you? 

get in touch to find out what opportunities await you

celebrating women in tech.

Our friends over at Klarna have compiled their research

 to show how the way consumers will shop has changed this peak. To some, it might still feel a bit early to mention the ‘C’ word. But Christmas is fast approaching and Klarna’s research proves that people are in the festive shopping spirit earlier than ever and plan to spend more.

Based on a comprehensive survey of over 8,000 UK shoppers and Klarna consumers, we present key insights into how shoppers are changing their consumer habits this peak and why it’s important to understand these changes.

what discovery tools we are using to find gifts.

Timing is everything, and families all over the world have begun to think about their plans for Christmas. It has been a tough couple of years, and many are hoping this Christmas will feel more normal now that we can reconnect with our nearest and dearest.

Nearly 20 percent of the 8,000 people who took part in Klarna’s survey said they had already begun shopping, with another 23 percent planning to get started before Black Friday. The reason why? Most early-bird shoppers want to avoid any last-minute stress and ensure Christmas is well and truly wrapped up before Christmas Eve.

It also turns out that those who plan on getting everything wrapped up early are planning to spend, on average, a staggering 32 percent more. It makes sense, whether it’s splurging on our loved ones or spoiling our lockdown pet, the great British public seems to have conclusively decided to make the most of this festive season.

Last year, many holiday shoppers revealed that their bulk of shopping was done over peak. Customers spent the most money on Black Friday (38 percent), Cyber Monday (24 percent) and Green Monday (12 percent) than any other days across the peak period.

It seems that many are going to be digging deep into their wallets this year, and they have every right to after last Christmas being almost unrecognisable to the masses. Almost a quarter of shoppers plan to spend more on gifts this season.

Many families have chosen to use the money they saved during lockdown from not going on holiday, commuting, seeing family, or going on days out to splurge this Christmas. This year, people are keen to get back to normality and are ready to spend big to make up for lost time.

Don’t underestimate the spending abilities of the younger generations too. This peak, Gen Z (40 percent) and Millennials (37 percent) are more likely than any other age category to expand their budgets. Younger shoppers are also more likely to seek out flexible payment plans like Klarna’s Pay in 3 solution this shopping season.

But who are all these gifts for? 81 percent of shoppers will be buying for family, but nearly half (44 percent) will be purchasing gifts for friends too and just 34 percent will be purchasing something for their significant other. Perhaps young couples are choosing to spend less on each other and save up for those much-missed holidays or larger life purchases such as houses or cars?

As for our work friends, the relationships with our colleagues are clearly changing. Maybe even secret Santa has had its day. Gone are the days of spending more time with them than with your family as working environments and patterns have seen a significant shakeup.

Over the 17 months that we faced rolling lockdowns and various restrictions, many people started jobs and left old ones behind, some without even meeting their new colleagues face to face. This has contributed to an 

easy-come, easy-go attitude towards workplaces

 which created uncertainty in office relationships. So, there’s little surprise that only a mere 7 percent are expected to buy for a work colleague this Christmas.

You may be unsurprised to hear that given more than 

 over the lockdown period, a whopping 64 percent of shoppers intend to buy presents for their furry (or feathery) companions this peak.

As dogs, cats, rabbits and reptiles joined families throughout the pandemic, they quickly cemented their place in our hearts as a great source of happiness. Helping many people get through the difficulties of quarantine, our pets kept us company, kept us entertained and kept us fit with regular exercise – there’s no wonder they’re set to be well and truly spoilt this Christmas.

Every year, it feels like the festive season starts earlier and earlier. Maybe we’re all excited to find a good bargain, or we just can’t wait to give our loved ones a great gift. Whatever the reason, Klarna’s research shows that many are set to start shopping earlier this year with 46 percent of people stating they’ll have begun shopping before Black Friday.

During the pandemic, many new consumers made the move to eCommerce to meet their shopping needs. It seems this move has stuck with Klarna reporting that 49 percent of shoppers will do the bulk of their Christmas shopping online.

What’s more, the report showed that the greatest growth in online shopping is from baby boomers and this demographic are expected to continue reaping the benefits of online shopping this peak.

As the majority look to online shopping, 1 in 8 (12 percent) shoppers do still plan to visit in-store locations. And what’s more, a huge 82 percent of shoppers expect a seamless, connected online and offline shopping experience no matter how they choose to make their Christmas purchases.

sustainable and eco-friendly for younger shoppers

There’s not only been an ongoing global pandemic, but we’re also experiencing the influence of leading climate change activists which has sparked action from major companies to reconsider their impact.

With greater concern for our planet, there is a 

 with many making their shopping choices based on the ethical mission and behaviour of a brand. This is particularly notable across Gen Z and Millennials who confirmed they are likely to shop from a brand with a charitable or ‘give-back mission’ compared to older generations.

When it comes to sustainability and ethics, 64 percent agreed they would opt-in for sustainable and eco-friendly gift-wrapping options.

the power of social media and your spending habits

Social media has already made its mark on the digital world as a powerful tool and an important part of customer acquisition. However, 

 with 63 percent of Gen Z and 59 percent of Millennials saying they have purchased a product after seeing it on social media.

This openness to finding new products online is only growing in popularity. Social interactions across different platforms can be used to create rich shopping experiences between your business and customers. Engaging with customers in a social commerce environment could be done through Q&A sessions, social posts, frequent stories and even live shopping events. 

In fact, livestream shopping seems to be the highlight, at least among younger audiences. 54 percent of Gen Z and 59 percent of Millennials say they’re interested in checking out livestream shopping events this year where brands can promote products and engage with their audiences. The power of these social media platforms is only multiplying with older shoppers (33 percent of Gen Xers and 16 percent of Baby Boomers) being influenced by their feeds too.

In terms of channels, it was found that 75 percent of men are expected to turn to Facebook for gift inspiration this year in comparison to 58 percent of women, who will mostly rely on Instagram. This is due to the growing reliance on social media this past year. Many celebrities and social media influencers also offer brand deals and endorsements which they offer to customers.

These stats go to show that social commerce isn’t just for one generation or one gender. This form of shopping is cementing itself in our lives as a key channel that’s only set to increase in popularity.

Brands can expect online shopping to continue prevailing this year. With the likes of well-trusted payment providers like 

Klarna combined with the power of Shopify

, you can focus on converting more shoppers on your store. We’ve implemented Klarna for many brands including 

 to create smooth and stress-free shopping experiences for their customers.

After the recent years we’ve all been through, one thing is for certain: this Christmas will surely be spectacular. If you want to talk more about 

making the most out of this year’s peak season now and into next year

how shopping habits have changed this peak.

Shopify recently announced the launch of Shopify Markets – a new and easier way for merchants to scale internationally. If going global is in your plans, Shopify Markets will let you sell to anyone on the internet from a single store. 

The new addition to the Shopify platform is currently still in beta and not yet available to everyone. In the meantime, we’ve been digging into the different functionalities it will offer.

Until now, Shopify merchants would have needed to set up multiple stores for individual regions. However, with a world of online opportunity just waiting to be tapped into, today, merchants need less complexity and more ease. 

, internationalisation will be made possible through a single storefront and admin console. Making the management of your eCommerce operations seamless, you’ll be able to take care of pricing, currencies and calculating duties all within one place. 

Providing everything you need to sell to a global audience, Shopify Markets streamlines global expansion making it easier than ever to grow your business. 

 Reach new markets and new customers in just a few clicks from one admin console and one store. 

 Increase your selling opportunities by creating custom buying experiences for individual markets. 

Shopify Markets offers new settings allowing you to automatically optimise your business across markets and manage different regions with greater ease and control. 

Make it easier to connect with your international customers by allowing them to engage familiar shopping experiences that will convert in their market. 

Remember, Shopify Markets is still in beta and not yet available to all, but the announcement has been made of the launch coming soon. Here’s a little more on what we can expect Shopify Markets will bring to the platform:

 Select market areas that are relevant to your business by creating a single country market or by grouping various countries together. 

Take control of your global pricing strategy by setting specific prices for specific markets. 

 Serve products to your customers in different markets based on where your inventory is located to make logistics that little bit easier. 

With automated optimisation, you can optimise for international markets based on data and changing market conditions. 

 Get to know your markets one by one with market analytics. See your performance across each region so you can predict demand and set specific goals. 

If you want to find out more about Shopify Markets, whether it could be a suitable option for your expansion plans and what to expect, 

don’t hesitate to get in touch and register your interest

. We have experience working with brands to grow their global presence including 

going global with shopify markets. 

Consumers and businesses alike are becoming more interested in making environmentally friendly choices. But how to become a sustainable eCommerce brand isn’t always clear. What do consumers genuinely care about? Are they truly paying more attention to sustainability? What can you do as a business to ensure you’re both sustainable and profitable? 

Momentum has been building for some time for brands to exist with a purpose greater than making money. An expectation has grown to bring value to consumers in ways beyond simply offering the product or service they want. 

So, what has caused these changes and how can businesses meet the growing demand for sustainable eCommerce? 

what exactly we mean when we talk about sustainability

the ins and outs of sustainable ecommerce

how some brands have made their ecommerce offering more sustainable 

There’s a worldwide concern for the future of our planet and the responsibility falls with every one of us to do our bit. 

Retail is undergoing a transition. eCommerce has opened new sales channels and new opportunities to engage shoppers, a trend that COVID has only accelerated. While the fast uptake in eCommerce has led to some huge conveniences, it’s also responsible for huge environmental impact. We’ve soon recognised that modern-day factors such as single-use plastic packaging and speedy shipping times are simply not sustainable. 

This has led to greater demand for sustainability, particularly in eCommerce, with growing consumer desire for sustainable eCommerce is putting pressure on brands. In an episode of the 

, McKinsey partner, Sebastian Gatze said: 

“One out of four consumers say they are planning to focus more on environmental issues and will pay more attention to social aspects in their shopping behaviour.”

Sustainability means doing something in a way that doesn’t deplete natural resources and supports long-term, global balance. It’s about balancing the needs of the present without compromising the needs of the future.

Another buzz word or so much more than that? Sustainability has been openly discussed by shoppers and brands over recent years. But it’s about more than just being environmentally friendly. It’s also about how a business can be sustained. 

When it comes to eCommerce, the main concerns are how online purchases are packaged, delivered and returned to the retailer. Each of these add to cost, time, materials and greenhouse gas emissions. 

Alongside these, there are also other areas to consider:

 Our disposable nature has made it easy for us to disregard products as fast as we buy them. A commonly discussed sustainability challenge is the fast fashion culture that this mindset has created. 

Cheap clothing produced quickly and sold in large quantities – there’s no wonder this business model is having profound environmental impacts. The pull to fast-fashion shopping? 

21 percent of UK respondents say that lower prices are their top reason for purchasing

 While there is of course a moral importance for brands to start considering sustainability, there are also financial gains to be had. Sustainability and profitability can co-exist. Even as far back as the 1990s, 

John Elkington had already coined the idea of the triple bottom line

 with business profitability centring around “people, planet and profit.”

Sustainable business practices help brands connect with consumers. By genuinely caring about people and the planet, brands can differentiate themselves and stand out in a competitive space. When a brand can resonate and connect with the public, it usually leads to more sales and higher profitability. Essentially, being sustainable can act as a selling point to attract new customers. 


There’s a lot of industry chatter about brands wanting to look like they’re making an effort to be more sustainable but they’re not living up to their promises. For example, 

Amazon claim to be dedicated to sustainability

 yet are regularly criticised for their excessive packaging. 

When actions and words don’t match up, customers will see through their claimed efforts of becoming more sustainable yet without making real change. Measure the difference you make so this can be shared with your audience. 


 it’s equally important to know your audience. Not everyone is as interested in sustainability – some demographics and consumer bases will put less of a premium on sustainability than others. There’s no denying that adopting more sustainable business practices will benefit the environment and future generations, but you might not see the same ROI if your audience is not as sustainability focused.

the steps sustainable ecommerce brands are taking

Being authentic makes all the difference with today’s shoppers. In fact, 91 percent of consumers worldwide ranked “communicating honestly about products and services” as the main influence on whether they buy from a brand. 

If you communicate your passion for sustainability as part of your brand, show evidence of how you live up to these claims. For example, the source of the materials, who created the product and the journey it took to get it to their door. This transparency will not only allow you to gain trust with your audience, but it will also help you attract those with aligned values. 

Lightning-fast shipping has a lot to answer for when it comes to sustainable eCommerce. It’s worthwhile considering how you could make your shipping methods more sustainable. 

 Perhaps you could offer a click and collect service if you don’t already. This will allow local customers to visit a store or pick-up point for their product rather than opting for delivery. 

 The size and weight of your packaging and products could also be considered. The lighter, the better!

Have you considered how your products reach your customers? Are they delivered in the most travel efficient way? The transportation method should also be thought about. Whether it’s by road, air freight, sea or rail, are you using the most sustainable method for your products? Maybe you could aim to source a closer supplier where travel can be lessened. 

Consumers today are quick to pick up on the level of packaging a brand uses. Many have even taken to social media to shame those with excessive amounts of packaging. Proving that packaging has truly become part of the shopping experience, #Unboxing even has 2.6million tags on Instagram.

Alongside how much packaging is used, it’s crucial to consider the materials you opt for. From non-recyclable materials to single use plastic, the impact on landfills and harm to the environment – the list goes on. However, 

packaging plays a crucial role in eCommerce

Look for packaging options that reduce the environmental impact and ecological footprint. This could include biodegradable plastics, bio-based plastics, cardboard or paper-based packaging to name just a few. 

Sustainability needs to be considered across the whole business. Finding efficiencies in how your business operates is one way of placing sustainability at the forefront.

Whether it’s reducing energy waste across offices, finding renewable energy sources to use, minimising travel where possible or sourcing more. The use of reusable energy sources in warehouses is also an effective method of reducing energy waste. Using solar panels and other reusable energy sources can automatically lower your carbon footprint while accessing a more cost-effective form of energy. 

5) choose products that support sustainability

This may not be viable for every brand, but have you considered mixing up your products for something more sustainable? Today, there are all sorts of sustainable alternatives on the market. For example, let’s imagine your brand sells sunglasses. Why not look at offering a range of eyewear made from recycled ocean plastic? Or bring refillable items into your product mix. This lends itself to the likes of skincare items, make-up, cleaning products and toiletries. 

These alternatives allow you to offer products your audience are already interested in but with a valuable sustainable edge. 

Carbon offset schemes are being used more regularly, allowing shoppers and companies to neutralise their carbon footprints. One way this can be encouraged and supported is through an optional checkout service charge. By making it a quick and easy add-on to your customers’ shopping journey, shoppers are more likely to want to invest. 

In Shopify’s sustainability quest, they even offer their own app, 

, which looks after this process for you. Allowing you to offset the carbon dioxide emissions from your shipments, Offset uses industry models to determine the level of CO2 released into the atmosphere for each shipment before charging you an amount per shipment to offset those emissions. 

Have you considered reselling your used merchandise on an eCommerce marketplace? Getting a second life out of your resources is one way of increasing efficiency and reducing waste to increase your sustainability efforts.

Platforms could include Amazon, eBay, Facebook Marketplace or Etsy, with some being more suited than others based on your industry and offering.  

becoming sustainable: the difficulties large ecommerce businesses face

With less stock, fewer stakeholders and simpler operational considerations, it’s much easier for a smaller eCommerce business to adapt their business model to become more sustainable. 

In addition, the very nature of your offering can also impact how sustainable you can be. For example, globally renowned brands like 

 have worked hard to improve their sustainability initiatives with conscious clothing lines. However, the fast fashion industry that they’re built upon goes against the grain of sustainability. 

On the other hand, smaller and midmarket 

DTC brands are better poised to make sustainability a core part of their business model

. This can go a long way in helping them differentiate from big stores and eCommerce giants. 

ecommerce brands doing sustainability proud

The Stella McCartney brand is committed to being responsible, honest and accountable. As part of their sustainable efforts, they strive to create desirable garments with the least impact by creating cutting edge materials and animal alternatives. In fact, the brand boasts having never used leather, fur, skin or feathers since their conception in 2001.

Alongside choosing organic cotton and going PVC free, they also use solar panels and LEDs in store. Innovators by nature, Stella McCartney have also created plant-based plastic for their garments and have made the move to plastic free packaging. 

Fitness brand Silou creates both premium and sustainable activewear essentials. A big part of Silou’s messaging is their respect that sustainability is a constantly moving target. In other words, what is sustainable now, may not be in the future. 

A key sustainability selling point, Silou claim to trace their clothing right back to the materials used and the people who made them, being completely transparent about the whole process along the way. 

They are also part of the 1% for the Planet – a global organisation that connects pounds and people to accelerate smart environmental giving.

Taking charge of sustainable packaging, Acopia stretches all the way back to 1975. They continue to work on becoming a carbon neutral company and push for others to follow.

Alongside this, they have installed solar panels in their warehouses while their products are eco-friendly and cost effective. They urge customers to not only pick packaging that is the right fit for the product, but understand the manufacturing, how far it has to travel to get to you, its accreditations and its ability to be recycled. These are all elements they offer in their packaging made of cardboard and recycled materials.

Now you know more about sustainability in the eCommerce world, how suited is it to your brand? There are numerous ways that sustainable practices can be introduced into a business. Finding what works best for your success and your consumers is what is important. 

. Building for the long term, they strive to play an active role in creating a low-carbon future. If you want to know more about sustainable eCommerce and how it could be introduced into your business, 

get in touch with our team of eCommerce experts.

the growing demand for sustainable ecommerce.

Shopify released a new theme architecture called Online Store 2.0

. This update brings with it huge opportunities for developers who build Shopify themes or apps for Shopify merchants.

The introduction of Online Store 2.0 is a pretty big change for Shopify and one we’ve been speaking to our clients about. To shed some light on the impact of this update, we’re highlighting some of the changes versus the current Shopify theming and the benefits Online Store 2.0 delivers.

First, what is a Shopify theme? A theme controls the organisation, features and style of your Shopify eCommerce store. Different themes have different styles and offer a different experience for your customers which are selected based on the best alignment with your brand and store objectives.

Themes that use the previous Shopify architecture are now known as ‘vintage’. Vintage themes have two types – sectioned and non-sectioned. Your theme version determines which type your theme is as well as how it can be tailored and integrated with apps.

Dependent upon your theme architecture version you may also have access to new Shopify features. It’s also worth noting that upgrading to Online Store 2.0 isn’t mandatory. You can continue using a vintage theme if it better meets your business needs.

 can provide additional features including:

Historically, before an app could be present on a theme, the theme would have to be altered directly through an API. Now you can install or change apps without touching any code.

This has also created the concept of app blocks which means a section can have a block that is delivered directly from an app, allowing you to seamlessly add functionality anywhere within your theme.

A few years ago, Shopify introduced sections in the theme customiser to give more flexibility for content and dynamic sections. However, this customisation was only possible on the homepage.

With Online Store 2.0, you can now customise the content across the majority of your store’s pages. This includes adding, rearranging and removing sections to create unique page layouts.

You can now allow your customers to filter collections by multiple choices including availability, price and more for an easier and faster route to the products they want.

Meta fields have been one of Shopify’s best kept secrets. However, the only way you could really do anything with meta fields was through an app.

This is where dynamic content and the ability to directly integrate with meta fields comes in. With Online Store 2.0, you can add dynamic information to any setting in your theme by connecting it to a dynamic source. A dynamic source could be a resource attribute or a meta field value. This essentially allows dynamic content to be used in more places across the site.

It’s worth noting that the update doesn’t support every type of meta field. There will be cases where we would combine this new native functionality with an app to get the best of both worlds for our clients.

For clients who currently use page builders, it’s likely that a third-party tool will have been used. Offering the ability to have a component library where you can drag and drop different page elements, page builders put a lot of control into the hands of the site owner. But using a third-party tool has its pros and cons.

With 2.0, there is now a more native way to do this. That being said, it’s important for us to highlight that there are limits in Online Store 2.0. For example, you can only have 50 core templates per entity such as blog articles or products pages. When you add dynamic content into the mix, however, this creates a lot of variants for your eCommerce store.

With the release of Online Store 2.0 there has been a focus on speed. This has presented new opportunities including the chance to build some of the functionality into an existing theme and the ability to reengineer a theme to take advantage of those speed benefits.

For clients using page builders at the moment, the biggest limitation is usually speed as you are loading in resources from a third-party server. Other tasks currently limiting your site performance could be access to meta fields or certain filters for image processors.

If we can now deliver these elements through Online Store 2.0 natively, it will be much quicker and more efficient for everyone involved.

Online Store 2.0 brings the functionality to create specific templates for a collection rather than a template that’s applicable to all. This allows you to build out pages with the sections you want and assign templates to these for future use across your store. For example, you might want an email section sign up on your product page.

This same granularity can also be applied to your products giving you a lot of power to customise. Setting a template and assigning them to products, you have the ability to move buttons around, place elements in different areas or choose how you want information such as price above colour choice to be laid out.

empowering your internal team with component libraries

Online Store 2.0 provides gives us greater ability to build our sites in a component-driven way. We can now create a library of components for use across a whole site.

Our approach is to determine the components we will need across the full site 

 and build this into the theme itself. This allows us to deliver the assets for those components accordingly and the components can then be used where they’re wanted to ensure pages can be built out quickly and consistently.

Components can also be locked down to maintain the integrity of what can or can’t be used to create a better shopping experience. From a brand management perspective, this is really effective, ensuring your internal team know what is and isn’t appropriate for each page. Not only this but your team are empowered with more flexibility allowing them to create customised, rich experiences in-house with minimal support.

As an experienced Shopify agency, we’ve always made it our mission to get the most out of the platform. Previously, this might have involved workarounds or third-party apps to deliver the experience merchants needed. But Online 2.0 gives us the ability to do things natively that we couldn’t before. Not only does this mean richer and more interactive pages but also a better site management experience and site speed gains too.

Online Store 2.0 is an overhaul of how themes are built on Shopify. With sections across every page, app blocks and robust developer tools, the possibilities for developers and site administrators alike are really quite extensive.

What are your thoughts on Online Store 2.0 so far? We’re looking forward to exploring the new functionalities even further! 

Get in touch with our team of eCommerce experts to chat more

introducing shopify online store 2.0.

common barriers to ecommerce growth.

get ready for peak trading.

Customer Acquisition and DTC Success.

Social media has made its mark on the digital world with social channels fast becoming a massive part of customer acquisition.

social commerce market will grow worldwide to over $3 trillion in the next eight years

. Although this is a staggering figure, given that social ads are already one of the main areas of marketing investment, it’s not entirely surprising.

Hugely important for creating brand awareness, supporting the discovery stage of the shopping journey and increasing your reach, social is cemented as essential to the brand-building landscape.

In response, social platforms have looked to exploit a growing opportunity to meet the “see it, click, buy it” mindset. The very definition of social commerce, this offers their audience the ability to immediately purchase the items they want through social channels.

the different channels social commerce applies to

how to know if social commerce is right for your business

social commerce is not a new commerce concept

While social commerce has begun to take the retail industry by storm, it’s not actually a new concept. There has been significant chatter about social commerce for a number of years but the first iterations didn’t quite hit the mark and the concept fell short.

For example, Twitter once tried adding a ‘shop’ button. However, it was an unsuccessful attempt at social commerce with the overriding consensus that Twitter was not the right platform for it, and instead, thrives as a conversational channel.

Expert ecommerce advice, Shopify insights and optimisation tips.css-vykmad{color:var(--chakra-colors-brand-500);}.

Expert ecommerce advice, Shopify insights and optimisation tips.