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Choosing the Right Platform for Your eCommerce Store

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Choosing an agency to support your eCommerce business is an important decision. This is a long-term relationship you’re entering into. You will be spending a great deal of time working with these people alongside money and resource. Yet many businesses feel like they’re navigating their way through the dark during this process.

The number of eCommerce agencies out there is overwhelming. And that’s before you even think about finding an agency that understands your pain points and can truly support your business.

The truth is, there is always an element of risk when choosing an eCommerce agency. Will everything run smooth? Will the outcome be what we want? Will they get us? Can we trust them? It’s normal if these kind of questions are popping up.

But if you put some time and work into exploring the best-fit agency for you, you’ll likely get the result you want. After all, what significant choice doesn’t come with a little bit of risk?

Research is always a good starting point. When you’re setting out on your journey of finding the ideal eCommerce agency, carve out some time to do some in-depth groundwork before going any further.

An agency’s website is probably the best place to gather understanding on how they present themselves. It should also provide information about their services, how they work, their previous experience and relevant certifications.

When researching multiple options, it can be worthwhile to create a checklist to help you narrow down your choices. Consider elements such as:

Every agency you engage with will be unique in some way. Whether it’s their platform choice, their skillset, their experience, the strengths they're known for, the services they offer – the list is endless.

Stripping it back to the core, your aim should be to find an agency whose strengths, services and experience aligns with your objectives and your brand.

No eCommerce store can be a one size fits all solution. Just like the agencies you’re engaging with; your project is also unique. As such, your agency’s approach should be tailored to you.

Transparency is essential from the first engagement. If your gut says something is off, it probably is.

These conversations are a good opportunity to get to know a bit more about the potential agency. It also allows you to understand how they overcome barriers and what processes they use to minimise risk and maximise success. This part also plays a big role in understanding how your budget is being spent and how it’s getting you one step closer to your objectives.

If you can seek out an agency that understands your challenges, can offer a clear solution and delivers within your budget, you’re already onto a good thing.

Don’t be afraid to ask uncomfortable questions

What you see online will be the agencies best work. After you’ve had the initial conversations, it’s time to start getting into the more uncomfortable questions. When first engaging with any agency, they’ll likely share their big wins and successful projects. Dig deeper and ask about projects they have done for similar brands to yours or those with similar challenges and budget requirements.

An agency should be open and honest about its previous experiences with clients and be willing to answer relevant questions. This means talking about those challenging projects and failures alongside the ones that ran smooth.

Taking this approach will lead to a level of honesty, mutual understanding and trust. It also allows both the agency and you as the business to evaluate if you’re the right fit for each other.

If it sounds too good to be true, it’s probably because it is.

If an agency provides a quote for your project that’s half the cost of the other agencies you’ve been engaging with, this could be a red flag. The same can be said if they’re promising unrealistic delivery timeframes.

A good agency will supply a full cost breakdown and timescales to make sure everything you expect has been considered. If they don’t, we recommend requesting one. Not only does this provide insight into exactly where your budget is being spent, but it also ensures there are no costly surprises down the line.

Get to know who you’ll be working with

It’s important you’re given the chance to meet the people behind the agency and behind your project. The people who attend your first agency meeting won’t be the only people you’ll be working with. Have you met or at least been told about the rest of your project team?

Some agencies will explain their team structure within their collateral or on their website. For example, we like to provide a clear breakdown of the different members who would make up your dedicated team:

 Delivers work on time and in line with your priorities.

Provides regular website reviews and optimisations.

 Ensures all work is optimised for your tech stack.

We’d advise arranging an introductory meeting with the agency so your team can meet their team. Your project will involve interaction with multiple specialisms within the agency and this meeting will provide a chance to understand more about their culture and values.

Do they offer proactive support post-go-live

Some agencies will work to deliver more than just a website. Their approach may revolve around 

 that helps you get the most from your eCommerce store. Or perhaps they have a strong emphasis on collaborating with your in-house teams?

These kinds of attributes can often make an agency stand out, especially if you’re looking for a long-term partner to help you grow your brand.

A good agency will likely offer support services such as website health checks, strategic review sessions and business growth recommendations alongside advising on new features and ideas designed to better performance.

A proactive agency will also look to the future and your wider business ambitions. Evolving your website alongside your business, they may provide support through development, site improvements, design features and creation of bespoke functionality. Simply put, they’ll strive to help you get more from your investment – long after go-live.

Sometimes, no matter how much work you put into your research, things don’t work out. The relationship between you and your agency partner may have changed; your business may have scaled past their capabilities or they aren’t delivering what was promised. Whatever the reasons, choosing to move agency partners can feel daunting but it doesn’t need to.

Do you have any remaining contractual obligations?

What have you learned from the experience and how can you use this moving forward?

Are you rushing things? Take your time and be thorough with your research. 

Make sure your next agency is ready and waiting before ending any partnerships, using the points we’ve mentioned in this blog to find the right fit.

Absolutely. But it will take time and effort from your side if you want to find the best-fit agency for your business. Following the points discussed helps to make this possible.

But don’t forget, it’s normal to feel nervous. Every business will feel some anxiety ahead of selecting their agency. There’s a lot riding on the choice which is why we always advise not to rush the process. Have conversations, ask questions, find out everything you want to know before making a decision.

Most of the time, when seeking an eCommerce agency, you’ll be looking for a long-term digital partner who can support you into the future. Your chosen agency should instil confidence in you that not only will your project be a success but that they will be on hand to support you past go-live too.

If you’re on the journey of selecting the right eCommerce agency for your business and would like some advice or want to know more about 

Selecting The Right eCommerce Agency For Your Business.

Never ones to rest on their laurels, Shopify has come in hot with their latest 

, announcing over 100 new features all designed to up-the-ante on what the platform can do for brands and, ultimately, improve onsite efficiencies and boost conversions.

The features were announced in true Shopify style, with easy-to-digest content, an engaging user interface and the expected sprinkle of personality the platform is known for.

Want to explain the update to your 10-year old? Shopify has you covered:

‘We made over 100 new things for people to make and sell cool things for a super long time!’

How about what Editions 2023 can do for the entrepreneurs out there?

‘Introducing over 100 game-changing advancements to fuel brand growth and reach customers everywhere.’

While a welcome update with some much-anticipated new features, digesting 100+ pieces of information could overwhelm the best of us. Our eCommerce Strategy Director, Dan Conboy, has done the heavy lifting so you don’t have to.

Dan, which features are most pertinent to Shopify Plus merchants and what’s your take on them?

 already considered by many as a cut above the rest, this update makes the process even faster and with fewer steps. It’s no secret that user attention spans are dwindling and with brands fighting the curse of ‘the abandoned checkout’, this feature aims to provide Shopify merchants with an even better conversion rate. A highly-anticipated update, we’ll be watching the stats closely on this one!

Introducing the drag-and-drop checkout editor. Only available for Shopify Plus merchants, brands can now edit their checkout to fit in with their branding, with the ability to add logos and select different colour backgrounds or even add images. Additional features such as app extensions to build in things like your loyalty program to the process are also available.

While some great new additions for Shopify Plus merchants, brands need to move forward with caution and remember that simple and quick checkouts are key to higher conversion rates.

Strike a balance between customisation and over-complicating the journey for your user.

Artificial intelligence. The latest hot topic in the digital world and one that brands are quick to see the benefits of. 

 utilises the power of AI to create product descriptions, so you don’t have to. All brands need to do is provide the tool with relevant features and keywords and, hey presto, the copy is created.

While a great feature and one that could save businesses both time and resources, there’s potential for repetitive, generic copy. Think carefully about how best to harness this feature without losing your brand's tone of voice and unique identity.

Gone are the days when your site was used to simply display, and sell, your products. Consumers are looking for richer experiences on your site and are engaging with content in a different way. 

 allow you to create custom content to boost the onsite experience, with the capability to add quizzes, FAQs and much more to your store.

As content creation, brand storytelling and customer buy-in to your brand's identity are more important than ever, this update can only be a good thing as brands look to connect with their audience on a deeper level.

Currently only available in the US, this new hardware recognises that in-person sales will never be a thing of the past and looks to create a seamless integration between your online store and good old-fashioned physical sales.

 allows retailers to sell and take payment from a single device. A game-changer for sure, and we look forward to seeing the international versions.

Going global doesn’t have to be a headache. This feature allows your content to work internationally, offering side-by-side comparisons of translated content. 

 also takes into consideration things like different spelling between locations, such as American-English vs British-English.

This update has been available for some time and we eagerly await what other features may be rolled out with it, such as the potential for adjusting images.

A long-time coming, product publishing allows retailers control over which products are shown in which region. This 

 allows brands to allocate set products to certain markets, and remove unwanted products from others. Shopify uses international markets and removing parcels too heavy to send as a great example of the feature in play.

market-specific order routing and fulfilment

In a bid to improve business efficiency, Shopify will be rolling out ‘Smart Order Routing.’ Designed to let brands create rules surrounding routing, and to improve stock inventory based on customer location, this update is not yet available but brands can 

With a huge range of new features released in their Editions Winter 2023, Shopify has once more proved they listen to merchants' feedback and roll with the changing tides. 

If you’re interested in learning more about the latest features rolled out by Shopify and how they can positively impact your business, why not get in touch with our 

getting the lowdown on shopify’s latest features with dan conboy.

 welcomes Tom Rigden to the newly created role of Commercial Director for its Web Division, specialists in 

Tom joins the Group with a wealth of experience in the industry and has worked with several big-name brands. Demonstrating knowledge across a breadth of sectors, Tom is set to further diversify idhl’s Web Division offering.

 is an exceptionally well-run agency group with a proven growth model. The clear vision and ambition presented to me by the board made it hugely compelling for me to join. I’m looking forward to bringing my experience and energy to the talented team here and am excited about what we can achieve together.” 

Dennis Engel, CEO of idhl Group, believes the newly created position is the next natural step for the Division.

“As we continue to see tremendous growth within the digital space, this latest appointment signifies our commitment to bring onboard people that strengthen who we are and what we offer. Tom has the expertise and know-how to bring a new proposition to the business. We’re delighted to welcome him to idhl and to get started on this new chapter within the Group.”

idhl Announces Newly Appointed Commercial Director.

The subscription era is well and truly upon us. Originally starting as an effective business model for those that offer a Software-as-a-Service (SaaS) – think Netflix, Amazon Prime and Spotify – subscription services have since broadened to other industries including food, fashion, beauty and fitness.

You might be wondering what this business model could do for you. To help you decide, we’ve taken a deep dive into eCommerce subscription services.

What is a subscription-based eCommerce business model?

A subscription-based eCommerce business model is one that charges customers a recurring fee, usually on a monthly or annual basis, to receive a product or service in return.

Popular examples include food subscription box 

 which allows customers to select recipes on a rolling subscription basis for weekly delivery. In the beauty world, 

 has made a lasting subscription impression with their monthly beauty box guaranteed to feature six products worth a minimum of £50. While 

 offer a flower subscription allowing shoppers to enjoy fresh flowers on a regular basis.

These eCommerce subscription services offer a convenient, often personal and sometimes cost-saving way for shoppers to buy what they want. Common subscription delivery frequencies include weekly, fortnightly, monthly or quarterly, while many brands also offer a ‘skip’ functionality to give customers more control with the chance to miss a delivery if they so wish.

However, this is just scraping the surface of an eCommerce subscription service. At a deeper level, these services support strong, lasting and loyal customer relationships. Subscriptions provide the ability to turn shoppers into reliable sources of consistent revenue and since you don’t have to win the custom every time, these repeat purchases are high value to a business.

Typically, to encourage sign up to a subscription service you may have seen specific call to actions such as:

There’s no denying the eCommerce subscription market has grown enormously. Over the last few years, it was found that nearly 

15 percent of online shoppers have subscribed

 to some form of eCommerce subscription service. In line with this, the market is forecasted to grow at an annual rate of 

As consumer buying behaviour leans towards increasingly hassle-free shopping experiences, a subscription-based eCommerce business model can provide this with minimal effort. Throwing COVID into the mix has only caused subscription services to surge in an attempt to secure goods while panic buying has been rife and shops have been closed. The predictable revenue of an eCommerce subscription service can act as a lifeline for businesses through the peaks and troughs of retail while also allowing brands to manage inventory more effectively.

To understand the opportunities brands face in the subscription space, we have to consider both sides of the coin with some notable downsides including:

A high turnover of customers due to cancellations

Being aware of and realistic about demand fluctuations

Savvy shoppers misusing offers by signing up with multiple email addresses

As a luxury brand, a subscription service could cheapen your products and reduce the exclusive feel

The strain of coping with logistic and inventory challenges

To help you weigh up whether this is the right option for you, we’re taking a look at the different types of subscription models available.

A curation subscription model involves receiving a curated collection of items. For example, this could be in the form of a food and drink hamper, beauty box or clothing. Curation subscription models come in two forms – surprise products and select products.

Most people who subscribe to a surprise subscription love the fact they can try something new each month. Surprise product subscriptions evoke a sense of product discovery.

Unfortunately, the novelty can wear off if the customer doesn’t love a product they receive which means this subscription model has higher cancellation risks and can cause lower customer retention rates.

Surprise product subscriptions also run the risk of causing an influx in complaints even though shoppers agree to receive any product within the subscription category. If they receive a product they don’t like or something they perceive to be of lower value, it’s not uncommon to 

receive complaints both directly and on social

To overcome these challenges, it’s important to ask for feedback on the products you send. Make this service more of a community by bringing your customers into the conversation. This allows you to learn from the products people don’t like, improve your offering and hopefully lessen future complaints.

A select product subscription service allows recipients to pick the product they want to receive each month based on the options provided. If they forget to select their product choice, the brand will revert to the surprise product model instead.

The select product model works particularly well for food and drink brands who offer recipe boxes such as 

. Simply Cook’s strategy involves shoppers choosing four recipes per week, per fortnight or month with the option to order a one-off box too. Latest in Beauty also offers a select product subscription service where customers log in to their account to choose six products per month for a set price.

A huge customer benefit of this model is that they’re able to order the product(s) they love over and over again while avoiding the options they’re not so keen on. Ideally suited for a business that has a large quantity of products available, customers can discover the products they love without being put in a negative situation of not liking a particular product that could come from a surprise subscription. As a result, this model is likely to create long-term customers in comparison to the surprise model.

However, a drawback to the select product model is that the logistics are complex and it can be more expensive and time-consuming for businesses to implement. It places the responsibility on the brand to predict what will be the most popular options and requires careful inventory management. Failure to plan accordingly could lead to a negative experience between brand and customer.

The value of a replenishment subscription model comes down to convenience. This approach allows customers to choose a product and select the frequency they receive it – a great time saver for those with a busy lifestyle. With the added benefit of a lower cost and/or free shipping, this approach removes the hassle of running out of products - a huge benefit to shoppers, especially during rolling lockdowns and ongoing restrictions.

This model is ideal for essential and repeat purchases such as pet food, ink cartridges or vitamins with the likes of 

 and Amazon offering this service. While there is no product discovery involved, it is effective for attracting long-term subscribers, increasing customer loyalty and retention.

An access subscription model is a member-only programme that offers members access to exclusive perks, products and services.

Many businesses who operate at scale already offer some form of a loyalty programme. Combining this with a subscription service can help to drive more predictable revenue while offering your customers a unique and exclusive shopping experience.

It’s very common for people to subscribe and then cancel within the first month before even receiving their first delivery due to a change of heart on their investment.

If a customer chooses to cancel after their billing date, the acceptable thing to do is send their final box and then cancel the subscription from the following month. However, many customers expect an immediate refund and cancellation which can cause more complaints and should be handled delicately.

In line with the subscription service boom, Shopify has stepped up their game to support subscription functionality across their merchant’s eCommerce stores. Previously, Shopify’s checkout didn’t support subscription purchases and customers were forced off-site to checkout which meant apps were required for subscription management.

However, to support the rise in shoppers wanting subscription services, Shopify has recently released new APIs which now allow customers to purchase a subscription within the native Shopify checkout. While 

, such as ReCharge, are still required to manage this process, Shopify’s API is now used to trigger the repeat payments.

, has been designed to help businesses seamlessly scale their subscription offering in many ways:

 For brands who want to offer monthly subscription boxes, ReCharge functionality can be used to set delivery dates, cut-off dates, inventory forecasting and order management.

 The app also offers merchants the ability to add subscribe and save functionality to product pages to offer discounts for products that are purchased regularly.

 ReCharge also allows one-time purchases to be easily turned into a subscription with their recurring products feature.

When your store is powered by Shopify, you can build your own custom subscription solution using Shopify’s subscription APIs and product subscription extension. Shopify’s range of APIs enables you to make Shopify operate the way you need it to.

If you need help creating a custom subscription solution unique to your brand, an 

Is an eCommerce subscription service right for you?

Customers are increasingly subscribing to products and services that would historically not have been offered as a subscription. Given the rapid growth of the eCommerce subscription market, this is one area we don’t see slowing down any time soon.

The market is rife with opportunities for eCommerce merchants to start a subscription service as part of their growth strategy. However, it’s down to brands to develop a great subscription experience in order to avoid high turnover rates, accelerate sales and increase profitability.

Combining the powerful features of Shopify Plus with a dedicated and accredited Shopify Plus partner, you can reap the rewards of an effective subscription strategy. As a premier Shopify agency, you’d expect us to know the platform inside and out. But it’s our background as a retailer that really sets us apart – we understand your challenges and know how to navigate the tricky eCommerce market to help you acquire customers and grow repeat custom.

If you think a subscription-based eCommerce business model could be right for your business, 

get in touch to chat with our retail experts

The Surge of eCommerce Subscriptions.

It’s day one of the Leeds Digital Festival and idhl take the lead in hosting the first event at Elland Road; How to Reach Your eCommerce Goals and Score New Business (I know but we couldn’t resist).

Once everyone had their bacon sandwiches, Dan Conboy, Director of eCommerce Strategy at idhl, led a panel of online retail experts to share their experience and insights and discuss the current challenges online retailers are facing.

First up was Kat Suddaby, Managing Director of Patch Plants, the very first online plant shop. Kat explained how the business soared during the pandemic, but then talked through the challenge you face when encouraging repeat custom, especially when you specialise in unperishable plants! The customer journey is an important part of building loyalty with Patch and they have truly put their own stamp on how they communicate with their core audience, who in turn share their story with family and friends through their personalised gift offer.

Paul Rogers, founder at Vervaunt, shared key insights on how businesses are reaching new customers, at a time when costs are soaring to not only acquire them but to also retain them. Affiliate marketing is having a resurgence as content is getting more creative to help amplify the message and more educated decisions are being made on placement. Some companies are investing in new channels but Meta and Google continue to be the driving force for customer acquisition, Tik Tok is proving itself to be a big player especially in the fashion space, with Snapchat proving popular in the Middle East.

Now you can’t come to Elland Road and not talk football, that would just be rude. Joy Sitti, Online Retail Manager at Leeds United Football Club (LUFC), shared some interesting insights on how the Club’s eCommerce channels were impacted by the promotion to the Premier League and the investment required to meet the online demand.

It was immediately recognised that they would have to make a significant investment to their online offer to ensure the user experience wasn’t impacted by the volume of traffic. A re-platform to Magento Commerce Cloud (delivered within a timeline of 8 weeks) not only assisted with the user experience when it came to the buyer, but customer enquiries also fell by a whopping 84%.

They don’t have to try too hard with their international audience, with overseas online traffic seeing an organic growth of a huge 45%. In 2018 20% of purchases were made online, now the stats are nearer 50%. As the website gets busier the experience gets faster, with what used to be an average of 400 users online at any one time for a kit launch, there can now be 15,000 people looking at the same item at any one time.

As Simon Moss, Head of Retail at LUFC pointed out, football fans are unique customers, where family allegiance means you automatically inherit a percentage of your fanbase. It’s very important to Simon to differentiate the offer at LUFC and be a leader in the marketplace, they were the first UK football Club to sell on Tik Tok but others soon followed. He talked through some exciting ideas that are currently in the planning stages that will offer season ticket holders and members access to unique activities that ‘money can’t buy’. But if you weren’t there, you will have to wait until the big reveal…

how to reach your ecommerce goals and score new business.

You may have already spotted the signs that your eCommerce store needs updating. It could be slow site speed, limiting functionality, out-of-date branding, unresponsive pages or it may simply not support your objectives anymore. Alternatively, you could just be getting started in eCommerce or 

looking for a profitable route to market with a DTC website

But for many brands, these issues don’t automatically lead to budget being released to make the necessary changes. This is when a solid business case is needed.

How do you convince stakeholders that investing in your online presence is worth the cost? In this blog, we explain why a strong business case is a must-have to get your web project started and how you can go about building a business case you can be confident in.

A business case is thefirst step in getting your web project underway. Building an accurate business case will get you thinking about those all-important project considerations such as:

The insight gathered from these areas can also uncover answers to important questions which will help you gather the support and budget you need. A considered business case can demonstrate the value of the project, present solid evidence to justify costs such as an increase in conversions and highlight the benefits the improvements will deliver to internal and external users.

Being able to confidently and succinctly explain why the project is needed is the first step in creating your business case. To get to this point you need to understand exactly what it is you need your website to do for your business.

Consider questions like these to get you on the right track:

who are your internal and external users?

These are important questions that can be tricky to answer – particularly with multiple stakeholders to consider. In this case, an external agency can often be well positioned to 

 to figure out exactly what your needs are.

Our discovery process is split into four themes covering your strategy, customer journey, design and UX and technical considerations. This research is followed by an in-depth discovery workshop on your brand, your existing website and where you ideally want it to be, and your industry to fully understand the size of the project, and determine budgets and timescales.

Between this extensive research, user behaviour analysis, Google Analytics data and competitor research, we can get the foundations for your web project in place.

Starting with the research allows you to build a more convincing business case which will help you manage expectations across the board.

For example, the discovery process may have uncovered that you actually need a rebuild instead of a redesign. The insight generated from the research will give you a much clearer idea of the budget and resource needed to do this. You could even put together a must-have and a nice-to-have version to present to management.

If the decision is made to go with the minimal viable product (MVP), this provides an opportunity for future phases that can be worked through with a proactive 

Your platform choice is a big part of success and should underpin your business case. Your business case will be stronger if you can propose a platform choice, costings and timescales in advance of questions being asked. 

It’s important that your choice is right for your business today and in the future, offering the features and ability to scale with your growth plans. When 

choosing the right platform for your eCommerce store

, there are a few areas we would recommend considering so you can approach this part of your business case with ease:

With room to grow, you won’t be limited by your platform so be sure to consider what you need now and what you could need in the future.

What support does the platform offer? Some choose to outsource their support which can make it hard to get the help you need when you need it. Many businesses find peace knowing there’s a person at the end of the phone, email or live chat when you need them.

Can your platform cope with high traffic demands? Or the ability to cater to different currencies and regions? Your platform should be capable of handling traffic influxes without your site crashing.

Most platforms today offer comprehensive security standards. But it’s important to be aware if you’re responsible for maintaining these security processes or whether they’re looked after by the provider.

 A payment gateway acts as the bridge between the customer and your business. The aim is to make it as easy as possible for your customers to pay for your products or services in a secure, fast manner. Use trustworthy, reputable providers such as Klarna, PayPal or Apple Pay to help with this.

Who will be using the platform and what will they be using it for? It’s important to think about this from your external and internal users’ points of view as your website needs to be capable of supporting both.

If you have no idea where to begin with your platform choice, you might want to 

how an agency can support you in building a business case

Forming a business case that’s convincing, accurate and realistic can be too much for one person to handle. Taking on the opinions and expectations of multiple stakeholders alongside budget and timescale considerations can make the whole task feel overwhelming. But this is where an agency could help.

Many businesses fall into the trap of thinking they already need to have internal sign-off before engaging with an agency to get a project underway. However, engaging with an agency in the early stages can be a great help to how your project plays out.

An experienced agency will have the insight and knowledge to support you in crafting your business case as well as guide you through a process that helps you understand exactly what you need from your site. Drawing upon our retail background, we get to the bottom of what you need and what your customers want. As a committed agency, we invest, really getting to grips with your brand and what you want to achieve.

Whether you want to replatform to Shopify, undertake a complete redesign or performance improvements are needed, we can help. 

 of eCommerce experts to find out how we can help you create an online store designed for your business and your customers. Or 

 to see who has trusted us in delivering their eCommerce website on the Shopify platform.

building a business case for your website.

When choosing a new eCommerce platform for your business, there are ten key factors that are critical to a successful

Selecting a platform shouldn't be taken lightly with it being the heart of online businesses. The decision can be overwhelming, and you may not know where to start or have various questions before beginning your eCommerce journey.

To assist those looking to take their first steps into eCommerce, our 

 have produced a guide and sharable infographic explaining the key considerations when picking your eCommerce platform, making your choice easier.

infographic showing 10 key factors to consider when choosing an ecommerce platform

Your objectives and your audience are the two factors that should sit at the core of your decision. We also always advise merchants to consider the functionalities they need both now and in the longer-term, too. Taking a short-sighted approach will soon see you outgrow your solution.

Drawing upon our retail background, we can help you to get to the bottom of exactly what you need, and what your customers want as part of 

If you have a list of potential platforms and you know what your objectives are, then the next step is to weigh up the pros and cons of each one against your list of ‘must haves’.

You need to know how much you can afford to spend while remembering that this is an investment. Most eCommerce platforms will offer a different pricing structure depending on the features and support you require, and you need to decide if you're willing to spend more on the extras that your store could benefit from.

Expert ecommerce advice, Shopify insights and optimisation tips.css-vykmad{color:var(--chakra-colors-brand-500);}.

Expert ecommerce advice, Shopify insights and optimisation tips.