N.Peal
Iconic luxury cashmere brand, N.Peal, offers timeless style. With an aim to push their global presence, they needed a site that captures the essence of their premium brand.
Project type(s)
Replatform
Sector(s)
Fashion, Lifestyle
Platform
Shopify Plus
overview.
tech
overview.
their challenge.
As Magento 1 end-of-life hit and support was no longer available, N.Peal needed to immediately replatform to a new solution.
- Suffering from a lack of self-sufficiency, they wanted a platform with the agility and efficiency to empower their internal team
- Another reason for the move was due to the cost of maintaining their Magento site, a growth-focused platform with a lower total cost of ownership was the goal
- Create a streamlined new site, conveying their luxury feel, creating a fantastic customer experience and telling the story of their cashmere wear and star-studded history
our solution.
- Work collaboratively with their SEO and previous web agency to ensure a smooth data migration and hassle free replatform to the more scalable and reliable Shopify Plus
- Undertake a full redesign that embodies their premium offering with strong, high-end video content and a custom-built video section
- Integrate apps to that enhance the user experience including a ‘back in stock’ app, Wishlist Plus for saving products and Shopify Flow for automation
- Create a new EU site by replicating the site using an app called Rewind, copying over all content in the process
- Implement Geo IP work for their UK, EU and US store that detects customer location and directs the user to the relevant site
- Build a system to manage and update stock via CSV file which has been automated through the use of mechanic and Excelify
- Include checkout customisation and extra marketing preference tick box to opt out of certain communications
- Showcase the James Bond collection and N Peal’s product history in the films in line with the upcoming launch of the new James Bond film
the result.
- A successful replatform with a cutting edge UX that truly showcases the luxury and quality of the N Peal brand
- Hooking up our own deployment, any future development that occurs will go out to the US, UK and EU sites allowing better and easier management
- We continue to work with N.Peal on an ongoing basis to support their future growth with Shopify Plus
tech
| Platform | Shopify Plus |
| Email Marketing | DotDigital |
| Site Search | Boost Product Filter and Search |
| Payments | Shopify Pay |
| Fulfilment | ShipStation |
