orelia
An existing Shopify merchant, Orelia was limited by an outdated template. After undergoing a rebrand which saw their offering repositioned, they needed a high-end site that would reflect their luxury brand and meet their customers’ expectations.
Project type(s)
Replatform
Sector(s)
Fashion
Key stat
193% revenue growth
Platform
Shopify Plus
overview.
tech
overview.
their challenge.
- Already on Shopify, Orelia had outgrown their outdated and limiting store template
- They needed a bespoke Shopify Plus solution that would support them in reaching their growth ambitions
- A rebrand was run in tandem and launched at the same time as the project. The new site needed to reflect its new luxury feel while meeting user expectations
- Providing customers with a personalised experience and the ability to engrave certain jewellery items was also key
our solution.
- Tell the Orelia story, bringing the brand to life through a new design and flexible theme
- Consider UX, custom colour swatches, bespoke bundles and upsell functionality across product, collection and cart pages to communicate their luxury product offering
- Implement powerful Shopify Plus features including multi-currency, Shopify Payments and Shopify Scripts
- Create a personalised experience with the support of third-party integrations and a custom app to offer Zodiac, icon and font engraving
- Showcase lifestyle imagery with a customised Klevu solution on Orelia’s collection pages
- Make Orelia a gift destination through the integration of Drop A Hint, gifts by price, Bundle Builder, Gift Wrap Plus and eGift cards
- Complete remote user testing on the new site to highlight how user-friendly the site is and spot opportunities for further optimisation
the result.
Rebuilding Orelia’s store on Shopify Plus, we delivered against their objectives to create a high-end, personal and luxurious eCommerce website
- 193% YOY revenue growth
- 28% YOY returning customer rate increase
- 6% YOY AOV increase
- 7% YOY conversion rate increase
tech
| platform | Shopify Plus |
| user generated content | CovetPics |
| email marketing | Klaviyo |
| site search | Klevu |
| payment | Shopify Payments, Klarna, PayPal |
