orelia

their challenge.

• Already on Shopify, Orelia had outgrown their outdated and limiting store template
• They needed a bespoke Shopify Plus solution that would support them in reaching their growth ambitions
• A rebrand was run in tandem and launched at the same time as the project. The new site needed to reflect its new luxury feel while meeting user expectations
• Providing customers with a personalised experience and the ability to engrave certain jewellery items was also key

our solution.

• Tell the Orelia story, bringing the brand to life through a new design and flexible theme
• Consider UX, custom colour swatches, bespoke bundles and upsell functionality across product, collection and cart pages to communicate their luxury product offering
• Implement powerful Shopify Plus features including multi-currency, Shopify Payments and Shopify Scripts
• Create a personalised experience with the support of third-party integrations and a custom app to offer Zodiac, icon and font engraving
• Showcase lifestyle imagery with a customised Klevu solution on Orelia’s collection pages
• Make Orelia a gift destination through the integration of Drop A Hint, gifts by price, Bundle Builder, Gift Wrap Plus and eGift cards
• Complete remote user testing on the new site to highlight how user-friendly the site is and spot opportunities for further optimisation

the result.

Rebuilding Orelia’s store on Shopify Plus, we delivered against their objectives to create a high-end, personal and luxurious eCommerce website

• 193% YOY revenue growth
• 28% YOY returning customer rate increase
• 6% YOY AOV increase
• 7% YOY conversion rate increase