goose island

their challenge.

• Goose Island needed a trusted eCommerce solution for their direct to consumer online store that would give their customer base immediate access to their growing product range
• They wanted to drive additional brand value and needed the flexibility to promote other products such as merchandise and gifting
• The team were increasingly collaborating with other brands and wanted a platform to showcase a range of new and innovative limited edition lines
  

our solution.

• Working closely with the brand’s design team, we developed a mobile optimised experience that tells the Goose Island story and aligns with their global brand guidelines
• Introduction of an age check solution ensures the brand remains compliant with legislation
• The site provides the opportunity for customers to shop the full range, as well as purchase unique items such as gift sets that are not readily available through other retail channels
• The addition of Yotpo allows users to share their reviews and feedback, empowering customers to tell of their experiences enjoying Goose Island’s products
• Implementation of a reward scheme also allows Goose Island to reward loyalty and encourage direct engagement with their customers
• A range of flexible and brandable landing pages were created to support Goose Island’s collaboration strategy with partner brands such as Cadbury
  

the result.

• Goose Island now have a reliable and robust direct to consumer solution that allows them to offer their full range alongside limited edition products whilst supporting strong customer engagement and solidifying brand loyalty
• With the flexibility to collaborate with brand partners and offer limited edition products such as their Cadbury Crème Egg beer, Goose Island have the confidence that their site can cope with traffic spikes caused by product drops