o'briens
Family-owned business, O’Briens, are Ireland’s leading independent wine, beer and spirits retailer. They needed to bridge the gap between traditional and modern retail while communicating their story to an online audience. Shopify Plus was the platform to do just this.
Project type(s)
Replatform
Sector(s)
Food and Drink
Platform
Shopify Plus
overview.
tech
reviews
overview.
their challenge.
- O’Briens were ready to connect with an online audience but their instore and digital experiences needed aligning
- With an ambition to create an online experience as close to a store visit as possible, the website needed to capture the essence of the O’Briens brand
- To offer connected, multi-channel customer experience, O’Briens needed to migrate to a reliable and modern platform
our solution.
- Undertake extensive discovery work to immerse ourselves in the O’Briens brand, tell the story of their global suppliers, individual stores and their family
- Replatform to Shopify Plus alongside a data and content migration process to form an agile eCommerce environment
- Connect online and offline experiences through their loyalty scheme allowing customers to accrue points and use them on the website or in-store
- Connect Shopify with their Microsoft Dynamics ERP solution to support stock management and customer data across instore and online
the result.
- Connecting the digital world to a physical experience, O’Briens can build connections with their customers however they choose to shop
- The website has been modernised with new sections that promote their passion and share their story
- O’Briens can efficiently oversee store stock levels and, in the future, will be able to provide customers with the ability to order and reserve stock online for instore collection
tech
| platform | Shopify Plus |
| email marketing | Klaviyo |
| site search | Algolia |
| payments | Shopify Payments |
| subscriptions | Recharge |
| fulfilment | Microsoft Dynamics ERP solution |
reviews
“Really successful first day on the new site. Thanks for delivering such a brilliant product and service. The design insight is all down to Statement and is a credit to all of you.”
Grattan O'Brien - Managing Director
