hoover
Renowned electronics brand, Hoover, design high performance, trustworthy household products to improve quality of life. With ambitions to rapidly accelerate their DTC sales, they needed a platform that could support this move and get them to market fast.
Project type(s)
New Build
Sector(s)
Electronics, Homeware
Key stat
DTC presence launched in just 4 weeks
Platform
Shopify Plus
overview.
tech
overview.
their challenge.
- Hoover needed a quick go-to-market solution to accelerate their DTC strategy
- With a fast turnaround in place of just over one month, Shopify Plus was chosen for its flexibility, scalability and capacity to get to market fast
- Hoover had already selected Shopify Plus as their platform of choice but now they needed a partner who could deliver at the same speed with no compromise on quality
our solution.
- We rose to the challenge, as their expert partner to deliver a Shopify Plus store to meet Hoover’s tight deadline
- Build a DTC eCommerce store that allows Hoover to get to market and start selling direct with conversion-optimised features
- Develop a site that can be used to test and learn with a select product set before adding more items
- Handle the API integration with third party stock management system ensuring seamless communication of Hoover’s warehousing updates
the result.
- Their new DTC store was soft-launched on 25th March, ahead of the 1st April deadline
- Deploying a test and learn approach for the current site, we work closely with Hoover to evolve their DTC presence and support them in the next stages of their journey
tech
| platform | Shopify Plus |
| reviews | Revoo |
| email marketing | Salesforce |
| payments | Shopify Payments |
| fulfilment | Pentagon |
