Taylors of Harrogate

Taylors of Harrogate.

Taylors of Harrogate set out to develop a new direct to consumer proposition which would provide their dedicated coffee and tea fans with the opportunity to experience new and exciting flavours that aren’t available in store.

Category: Food & Drink
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Driving innovation.

Taylors of Harrogate is one of Britain's best known beverage brands. As part of the business’ continuous quest for innovation, they set out to develop a new direct to consumer proposition - called 'Discover' which would provide their dedicated coffee and tea fans with the opportunity to experience new and exciting flavours that aren’t available in store.

Initially, Taylors of Harrogate identified a range of possible eCommerce solutions to launch their new venture on. As part of this process, Statement offered a range of consultancy services to help select and scope Shopify Plus as the company’s preferred eCommerce platform.

Taylors iPad

A collaborative approach.

Taylors of Harrogate initially worked with a range of design and retail partners to bring this project to life. Statement took a partnership-led and collaborative approach, providing the business and their partners with Shopify specific expertise to minimise risk and maximise the success of this exciting new channel.

As the project evolved, Statement have taken a more involved role - offering ongoing development and optimisation services that has allowed the Taylors team to continually 'test and learn' as the Discover proposition develops over time.

Taylors iPhones

Shopify Plus expertise.

Statement offered a range of consultancy services to help select and scope Shopify Plus as the company’s preferred eCommerce platform. This specialist support ensured that Shopify Plus not only met their business and legal requirements, but also allowed the team to make the most of the extensive features that Shopify Plus has to offer.

As the venture continues to evolve, we're working closely with the Taylor's team to optimise and enhance the store, adding new features that will make the experience even better and drive greater revenue opportunities for the business.

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