by Fatema Mulla

Shopify - and now Shopify Plus - is a fantastic eCommerce platform for startups and small businesses. The ability to focus on sales and growing an eCommerce business rather than hosting and solving technical problems has made it the best choice for small and medium sized eCommerce businesses around the world.

Shopify - and now Shopify Plus - is a fantastic eCommerce platform for startups and small businesses. The ability to focus on sales and growing an eCommerce business rather than hosting and solving technical problems has made it the best choice for small and medium sized eCommerce businesses around the world.

But Shopify isn’t just for small businesses…

It’s an incredibly powerful and capable platform whatever the size, and the development of Shopify Plus has reinforced this. There are plenty of huge, international brands and celebrities using Shopify to strengthen their brand image and sell everything from new music to car upgrades.

Here’s an updated list of the many celebrities and huge brands who’ve chosen Shopify or Shopify Plus:

Lady Gaga

Lady Gaga uses the enterprise platform Shopify Plus as a sub-domain of her main site. A simple design makes the site easy to navigate, perfect for picking up a new album or tour t-shirt with little fuss.

The flexibility of the Shopify platform makes it easy to change the look and feel of the site from album to album. Using Shopify allows the international pop star to always remain on brand and keep her store ready for new releases.


When it comes to traffic spikes, very little could compare to an Adele album release. The music icon’s merchandise store is based on Shopify Plus to cope with her huge popularity and following. A simple, understated and premium design matches her brand perfectly and helps sell what will no doubt be an incredible amount of merchandise.

The store even allows shoppers to choose click and collect for their orders. Placing orders online and then picking them up from a show when they attend. Small innovative touches like this show why Shopify is becoming the first choice for many large brands.

Dan & Phil

For Youtube sensations Dan & Phil, a Shopify store is the obvious choice. The low maintenance nature of Shopify is great for up and coming content creators, while the scalability of Shopify means it’s ready to hand over to a management firm or eCommerce manager when you hit the big time.

As you’d expect, video is incorporated into the site whilst keeping a clean and simple look. The somewhat playful design of this site is a sharp contrast to others on this list, and just illustrates the flexibility of Shopify as a platform for brands and celebrities.

Kylie Cosmetics

The multi millionaire also has a Shopify store for her cosmetics brand, known as Kylie Cosmetics. Selling an ever growing range of makeup and beauty products, the Kylie Cosmetics store is built on the enterprise platform Shopify Plus, and utilises the platforms exclusive features like Launchpad and Flow.

With a vibrant, colourful design and a strong infrastructure to handle the sites immense traffic, the cosmetics queen decided on Shopify Plus for her eCommerce store. Shopify is best placed to handle the large amounts of traffic and volume Kylie receives - for example, her first product launch on Shopify Plus was sold out within seconds.

Red Bull

Red Bull is said to be the highest selling energy drink in the world, so it’s no surprise they require a highly stable and secure platform to house their online store.

The store is built on Shopify Plus, and utilises the enterprise platforms features including their multi channel selling functionality and powerful customisation features.

The store sells a wide range of products, from their energy drinks to branded apparel and accessories.

The Economist

The Economist chose Shopify as their platform for their eCommerce store. They sell a wide range of books, accessories, stationary and more.

The brand recently moved to Shopify, favouring the platforms ability to add bespoke and extra functionality, which allows them to sell both their physical and online products in one centralised place.


Originally set up to provide customers with an avenue through which they could purchase the Adidas Yeezy 350 Boost, the YeezySupply store has grown considerably over the past few years. Since the brands launch, the collections have grown and evolved to now sell a wide range of apparel and accessories.

The Shopify Plus store is best suited for YeezySupply, who also see regular spikes in traffic and high order volumes. The security and scalability of the Plus platform means that the Yeezy team can rest assured knowing that no matter how high traffic and orders become, their store will remain as secure and robust as ever.

Hummingbird Bakery

Known as the home of quality American baking and based in London, the Hummingbird Bakery first launched in 2004, making an appearance in Notting Hill.

Since then, the brand has grown immensely in popularity, and recently launched their online store on Shopify Plus to sell their growing range of products to customers.

New York Times Shop

The New York Times Store is built on the Shopify store, allowing the company to sell their extensive range of products to a varied audience.

The store sells a selection of items, from historical photography featured in past newspapers to personalised gifts. The Shopify platform is designed to help the business sell their products whilst encouraging customers to share their love for the New York Times.

Leesa Mattress

Based on enterprise platform Shopify Plus, Leesa Mattress have redesigned the original mattress, focusing on ensuring their product brings comfort to all body shapes and sizes.

Founded in 2014, the company made almost $30 million within their first year alone. Since then, the Shopify Plus platform has allowed them to grow internationally, bringing their product to a wider global audience.

The company also strive to be a “business with a soul”, and donate thousands of mattresses to homeless charities.

Penguin Books

The popular British publishing house are also based on Shopify, and use the platform to sell their growing collections compromising of books, workshops, gifts and even household products.

Shopify’s powerful features allows Penguin Books to create multiple product templates to enable customers to purchase their physical products as well as book places for their writing workshops.

The National Portrait Gallery

A British art institution, the National Portrait Gallery’s online store is built on Shopify. The company sells an extensive range of products from famous prints to stationery.

The flexibility of the Shopify platform means they are able to set up multiple elements on their site, including product pages that allow customers to make a donation in the form of purchasing a product.

In Summary…

Celebrities and big brands are increasingly turning to Shopify Plus as a platform for their online stores. All of these sites will deal with huge volumes of traffic, as well as significant spikes around events and announcements.

It just goes to show that Shopify and Shopify Plus are incredibly robust and adaptable platforms for high growth brands. With a variety of tools and features such as Launchpad, Flow, Scripts and more, Shopify Plus is the ideal platform for eCommerce brands who experience high traffic and sales volumes.

Interested in how Shopify Plus can help your brand as it grows? Just get in touch and we can discuss how Shopify can best be used for your online retail store.

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