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Our Multi-Channel Roundup of Black Friday & Cyber Monday 2016

eCommerce News

With this year’s Black Friday and Cyber Monday extravaganza drawing to a close, it’s time for retailers to take stock of how the shopping event is changing holiday retail. Black Friday is still a fairly new phenomenon in the UK, and the way that customers interact with the event continues to evolve.

This year, there are some interesting lessons for retailers to learn around the importance of a multi-channel approach.

Shoppers have shown a preference for convenience, speed and ease of access when it comes to finding those Black Friday deals, with multi-channel at the heart of the UK’s largest retailers’ strategies.

Take a look at our Black Friday & Cyber Monday multi-channel roundup for 2016 on our sub-brand’s blog over on Statement Retail.