When considering the design of your eCommerce store, there are hundreds of different factors that come into play and need to be taken into careful consideration. However, there are some fundamental flaws in a lot of online stores that can kill sales and drive away customers in a matter of seconds.
your brand consistent and immediately apparent throughout your entire store. This means not just leaving it in a block of text on your about page, but making sure it also comes through in your brand, imagery, video and even your reviews and other social proof.
otherwise you’re putting yourself at risk of devaluing your brand and products through cheap-looking, cheap-sounding content.
becoming difficult to navigate, and therefore convert.
for, so including plenty of filter criteria is a surefire way to save customers time and increase conversion rates from your collection pages.
our other blog posts. If you’re not quite sure how to implement some of the things discussed in this article, don’t hesitate to and we’ll be more than happy to help.
Start your planning now with our free, comprehensive 2019 eCommerce Calendar.