sure to write with your target customer in mind. Build up a profile of your ideal customer and target them specifically.
Think about what they are looking for in your product and write your product information using words that they would use. Selling online can often be impersonal, so connect with your customers through your product information. If you were selling in a bricks and mortar store, the sales process would take the form of a friendly conversation between you and the customer, so try and make your product descriptions fit that same model.
You’ve put a lot of hard work into getting your product to the finished article. Make sure your readers can see that. Take them on a journey through your product’s development, values and the motivation behind it’s creation.
and appreciation of your product.
what it’s like to experience and use your product. If you can have the reader imagining themselves using a product, you’re going a long way to achieving a purchase.
use them expertly on their website. They describe the taste, feel and smell of the chocolate to leave readers unable to resist that ‘add to cart’ button.
important product information. A reader isn’t going to want to trawl all the way through a large block of text just to see if the product is the right size or colour. They may not bother or may find it hard to and then they may just look for the product somewhere else.
so that it can include detailed product information and still have it easy for readers to search through.
SEO (or search engine optimisation) is the process of optimising your website with relevant keywords, content and links to make it appear more prominently in search engines like Google. Of course, if someone searches for a product that you sell, you want them to be directed to you.
sure to write product information for the customer first and then optimise it for search engines afterwards. You don’t want your descriptions to read like spam, but make sure include keywords for the product to drive traffic to your product pages. These days, having relevant and engaging content will stand you in much better stead than peppering every sentence with all of the keywords you can think of.
be sure to include it in your product information to lend some added authority to your claims.
or and let us know what’s been working for you.
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