eCommerce is often talked about in terms of consumer brands, yet it's also a massive opportunity for B2B businesses too.
your business customers.
1. Will I upset anyone?
2. Will online ordering integrate with our existing systems?
you to leverage the benefits of having unified and combined information.
3. Do we have a digital marketing strategy?
which to raise awareness of your online store so customers can start to place orders with you. The audience you’re trying to reach will determine the approach you take, and you should think carefully about your audiences, what matters to them, the marketing channels they are likely to engage with and how you will measure success.
4. Do we have the right people?
requirements in-house, but it can be expensive and difficult to source the right talent. Alternatively, you can hire a specialist agency like Statement who can help you at every step of the way, from defining an initial strategy through to the design and development of your website and the management of ongoing digital marketing activity. Increasingly, we see a hybrid model, where businesses will have a core team of staff who can look after day to day requirements, with external eCommerce and digital marketing experts being brought in to fill resource/skills gaps.
5. How will we measure success?