Well-established in the food and drink space, Caravan operate two types of business: restaurants and coffee. As their business flourished, Caravan found themselves running three separate websites. Their sites were no longer fit for purpose and Caravan were looking to create one streamlined site that would support their continued growth and success.
Food & Drink
- Caravan wanted to bring their sites together. Their new website needed to cater to all their business avenues including allowing users to purchase coffee or book a table at their restaurants.
- They wanted the site to showcase their offering more clearly, helping users to understand that Caravan’s coffee brand and restaurant are the same brand.
- Creative design was needed to reflect their branding, bringing Caravan to life on the screen.
- Creating a site with increased flexibility that could support and improve trading was a must for the Caravan team.
- With three sites to migrate over to one new, streamlined site, we needed to work with idhl’s Search Division team to ensure a smooth migration process.
- Using new technology like the Shopify Online Store 2.0, we could focus on increasing their site’s overall flexibility.
- Custom features played a key role in creating a site that really packed a punch. We implemented features such as a subscription builder, integrated with ReCharge subscriptions, to create a more impactful site and grow customer lifetime value.
- Crafting a streamlined navigation and an engaging user experience was vital. We made sure that users could achieve their goals easily, whether booking a table, purchasing coffee or learning more about Caravan’s brand.
- Using interactive features and animation, we created a distinctive and standout design for Caravan. Throughout the design we weaved in commercial features, such as upselling, and features to help Caravan engage with their audience, like brand storytelling.
- Three sites were successfully brought together into one website using a new Shopify theme.
- We created a bold and impactful design that stands out and represents Caravan’s brand.
- We provided Caravan with a future-proofed solution, giving them flexibility to adapt as their business continues to evolve.