A popular way to reach new prospective customers and drive conversions online is digital advertising. Unlike other ways to market your business using digital, advertising requires a budget, so it’s important to ensure that you are implementing cost effective digital advertising.
there and then.
both for users and performance. The closer the relationship between the content in the ad itself and the content on the page it leads to, the more likely you are to reduce bounce rate (your customers will expect the content they find on your site) and the cost per click on your ads.