Your website needs to be part of an integrated marketing strategy
If you have invested in an new or refreshed website, you will want to make sure that you get a strong return on investment. However, a website on its own will only get you so far and it's important that you consider what other marketing activities you are going to use in order to drive traffic to your website from your ideal customers.
Will you use social media to target specific audience groups and encourage them to visit your website? Will you use a blog to provide informative resources and helpful food and recipe guides for your customers? Will you use email campaigns to keep in touch with your customer base on a regular basis?