90% of users looking for B2B services use search engines to find potential businesses to work with. This means it's even more crucial for B2B businesses to have an easy-to-use, optimised website to grab the attention of these users.
The vast majority of users who are looking for your services will be using sites like Google to find you. Do you have a presence there? Does your website use terms that your customers are searching for?
If your website is effectively optimised for search, you should receive the majority of your traffic (and leads) through search traffic. Making sure that it is easy-to-use, responsive and regularly updated with new content will make sure that your website attracts customers when they actively searching for your offering.
The fundamentals of a successful, profitable website exist no matter what industry your business is in. But there are a few features which are even more important when you are catering for other businesses:
A website should act as the centrepiece for your B2B digital strategy and lead generation. But if you want your business to grow and thrive, a website alone won't be enough to achieve your objectives.
To make sure your website attracts your ideal customers and brings a return on investment, it needs to be supported by a targeted digital marketing plan which may include content marketing, social media and email marketing.
There are many marketing automation tools that allow you to track a potential lead's behaviour on your website, in emails and on content pieces to gather intelligence about what your leads are most interested in and what their pain points are. You can use this data to secure new leads quicker, understand your existing clients better and maximise your most profitable opportunities.
We’d love to chat about how we can work with you on your next digital marketing or eCommerce project