90% of B2B consumers will use search to find businesses to work with
The vast majority of users who are looking for your services will be using sites like Google to find you. Do you have a presence there? Does your website use terms that your customers are searching for?
If your website is effectively optimised for search, you should receive the majority of your traffic (and leads) through search traffic. Making sure that it is easy-to-use, responsive and regularly updated with new content will make sure that your website attracts customers when they actively searching for your offering.