Blog Post

Statement Adds Sparkle to Peter Jones Christmas Campaign 2013

Statement News Client News

We were delighted to be approached in October by Peter Jones to give their Christmas marketing campaign a contemporary festive feel.

A friendly, family-run retail business which also originated in Wakefield, Peter Jones have over fifty years’ experience of supplying an unrivalled collection of china, crystal, collectables, cookware and commemorative gifts with a personal touch, earning their reputation as one of the UK’s lead supplier of prestige branded gifts.

Harry Hall, of our creative team, was only too happy to don his Christmas hat two months early, ready to produce a high quality mail order Christmas catalogue design and engaging point of sale displays for ten stores across Yorkshire, with a little added sparkle. We also produced digital artwork designs and provided guidance for store window displays, led by our Marketing Executive, Keren Hardgrave.

With only a short time in which to turn around this exciting project, we thoroughly enjoyed working with Peter Jones’ team, who, whilst having a clear set of objectives, were open and receptive to our ideas; the final result is modern and eye-catching whilst complementing the heritage and reputation of the Peter Jones brand. We’re always looking to develop relationships with other Wakefield businesses and look forward to continuing to work the Peter Jones team on future design, digital projects.