We have launched a new website for the Mid Yorkshire Chamber of Commerce; it promotes the wide range of services they offer with the aim of retaining existing members and attracting new ones.
The brief from the Mid Yorkshire Chamber of Commerce was to design the website with the objectives of retaining existing chamber members, attracting new ones, and providing value to members.
It also needed to more clearly detail the wide range of services provided by the Chamber, and to promote uptake of these services. The services are categorised into the following sections:
Other requirements were for the website to be very user friendly, optimised for mobile devices such as phones and tablets, and to be easy for the team to update.
We met the brief by using a variety of different techniques and ensuring that the site was evaluated at each step of the design process. We used image-led design to enhance visual engagement and communicate the personal aspect of the Chamber's many member services.
The Chamber organise over 60 events per year for members so we designed the new events system to make viewing events easier and more pleasant - whether you want to browse all events or search by a specific date.
We presented membership options with the Chamber in a way that is very clear on the Why Join? page. The design clearly promotes the reasons to join and the differences between the 3 membership plans.
The Chamber required a news section on the new website so that they could post articles of interest for their members; we designed a news section that is attractive, easy for the Chamber team to add articles to, and that allows users to filter posts by author.
We also used responsive design techniques to ensure that the website is highly accessible, and easy to browse on all devices, whether the user is on a computer, laptop or mobile phone.
We got some really great feedback from the Chamber about people that had got in touch with them to say how impressed they were with the new website.
Ellie Lyon, Marketing Manager at the Mid Yorkshire Chamber of Commerce said the following:
Statement really are a great agency to work with. The team worked with me to deliver an attractive, interactive, user friendly and mobile optimised website on time and on budget which they managed to combine with excellent customer service too! Furthermore the team make sure that they get to know your business and understand your requirements, contributing to ideas and improvements and as such it is from a conversation with Statement Director Dan that the Chamber’s Member Offer of the Month was born! On behalf of all of us at the Chamber thanks very much!
Here at Statement we have worked on a variety of large and small website projects, ranging from basic marketing websites to full ecommerce stores.
Get in touch with us on 01924 334187 if you need help with a website or digital project of your own.
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