White to Brown came to Statement to help replatform their Magento site to Shopify, going for a brand refresh and expanding their customer base.
White to Brown are a seller of tanning products, combining the finest skin boosting formulations with superior tanning techniques.
Having sold their products through an underperforming Magento site and aiming to expand their consumer base, the brand decided it was time to move to another platform that would support the next phase of their growth.
White to Brown were experiencing the common issues many Magento users have on the platform, such as lack of reliability and excess time spent on fixing bugs and issues. They began looking for an alternative platform that would allow for more flexibility and give them more control.
The team also wanted to expand their market presence and build on their B2C base. Having originally sold mostly to salons, the brand was looking to market to a wider range of customers.
We worked on a theme customisation for White to Brown when we migrated them to Shopify, ensuring that the design and UX of the new site matched the brand’s new image.
We worked alongside their branding lead to ensure that we could bring the right feel to the store and keep the site looking as fresh as possible. This included shooting new, high quality photography to give the site a fresh, professional look.