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The best of Italy.
Leading Italian food specialists Sacla' have always been pioneers of the food industry, and were the first to bring authentic Italian pesto to the UK 25 years ago. With a spirit of constant innovation, the team were looking to revitalise their website to showcase their range of delicious products but also allow customers to easily buy online. At the heart of this was broadening their product ranges to offer more than just sauces, aiming to bring ‘the best of Italy’ to their loyal customers.
Bringing the products to life.
Food is all about taste, so bringing Sacla’s products to life was a key aim. By using creative and mouth-watering imagery, video and content we were able to enlighten users about the story behind each product, as well as inspire through recipes and insights into the stories of the ‘makers’ who produce the Sacla' bestsellers.
We crafted a seamless user experience with clear navigation and advanced search features so finding products is a breeze. Plus, to make sure customers stay stocked up on their Sacla' favourites, we also incorporated subscription capabilities for regular orders.
The Sacla' team pride themselves on the fact that family lies at the heart of their brand, philosophy and culture. Working to continue the legacy left by their grandparents, they are on a mission to "transform your food life, from the busy supermarket trip to the satisfied smiles around your dinner table.”
The new site fully embodies these values, with bold visuals, detailed insights about the team and the makers behind the brand and its now diverse range of products, and has helped to diversify their online proposition into an exciting Italian delicatessen.