We worked with Dexters to launch their new brand with an informative and persuasive eCommerce store and a digital strategy to get their innovative workwear product to market.
Once the team had their product and idea, they came to us for a distinctive brand identity; working with our brand development team to identify the market, the competition and the key benefits.
Using these insights, we then created the Dexters brand; the name, the logo, the colour scheme, the tone of voice, the key messages and the marketing strategy.
To sell the Dexters trousers online, we created a bespoke Shopify site to act as the main sales channel for the business. We created a site that not only matched the look and feel of the new brand, but also communicated the innovation of the product easily.
We're delighted to share that the online store drove a high amount of initial sales and also drove interest from customers, the trade and industry influencers; acting as a strong foundation for the brand’s future growth.
We continue to with Dexters on an ongoing digital marketing strategy that continues to attract new customers and grow the brand.
We work collaboratively with the team to create a digital strategy that aims to increase orders and sales and position Dexters as a fast-growing industry leader.
This includes digital advertising, influencer outreach, email marketing, social media, content marketing and ongoing conversion rate optimisation.
We appointed Statement as an eCommerce specialist to help us to develop the brand, website and digital marketing strategy for our innovative new workwear range. We're now working with Statement as our ongoing digital partner to help fast-track the launch and growth of our exciting new brand.Lawrence Sheppard, Director
increase in sales
increase in average cart value
increase in conversion rate