Cloud Nine

From day one, Cloud Nine has set out to create innovative, industry-leading hair stylers that give consumers the tools to celebrate individual beauty. Exciting times ahead, Cloud Nine have huge internationalisation plans in place. But their legacy eCommerce platform had become a barrier to future success, unable to support their innovation. Considering their international ambitions, ease of use and scalability, Shopify Plus was the natural choice to help them build for the future.

Category: Consumer Electronics
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The Objectives.

  • Replatform to a scalable, easy to use platform
  • Build a website that could support future internationalisation plans

The Challenge.

Originally on Expression Engine, Cloud Nine worked with a specialist agency to manage and maintain their site. As their offering evolved, it became increasingly difficult to carry out any innovation on the old site – something that simply did not fit in with their future vision.

A scalable, controllable and easy to manage platform that could be customised in-house was needed for them thrive. Ticking each of these requirements off the list, Shopify Plus was chosen, providing a cost-effective eCommerce solution. A build only project, we worked alongside Cloud Nine’s design agency to bring their vision to life and hit those all-important objectives.

The Solution.

A seamless onsite experience.

To improve the onsite experience, new functionality was built including a comparison feature to product pages making it easy for shoppers to choose the product that best suits their needs. Complemented by Shopify’s ‘send a hint’ functionality, users can easily share the products they’d love with their loved ones. We also created product registration functionality to support customers after purchase with a quick and easy warranty protection process.

Through third-party apps, we took the Cloud Nine shopping experience to another level. Klarna for smooth payments, Agolia for seamless site search, Feefo reviews for building trust and Nosto to deliver the ultimate in personalised shopping. Express payments for popular providers such as Apple Pay were also introduced to give users maximum choice and flexibility, no matter their payment preference.

Significantly investing in rich content, we not only preserved this through our site migration process but Cloud Nine can now make more of their content, leveraging their inspirational Instagram feed on their blog thanks to Covet Pics.

Building for the future.

Cloud Nine’s internationalisation ambitions were paramount to the project. Choosing Shopify Plus for its global capabilities, they benefit from the ten additional storefronts included, the built-in currency converter capabilities and Geo IP functionality that directs users to their local online store.

Having launched sites in the UK and Australia and with four additional international sites in the pipeline, we’ve built one master framework ready to support global expansion. Cloud Nine can now react fast, able to leverage regional demand in just a matter of weeks.

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