We worked with the award winning Blacker Hall Farm to redesign their website, creating a modern, responsive site designed around customer insights.
Based in a 400 year old barn in the heart of West Yorkshire, Blacker Hall Farm offer award-winning seasonal produce from their own farm. A dedication to locally sourced, fresh food and drink led them to be named the Great Taste Shop of the Year 2016 by the prestigious Guild of Fine Food.
To ensure their legacy site was ready for busy Christmas trading, Blacker Hall Farm looked to Statement for a total site redesign.
We worked with the team at Blacker Hall Farm to gather customer views on their existing site which enabled us to build a redesigned and modernised store based around specific customer needs.
Through our collaborative design and technical workshop process, we created a streamlined user experience, refining the content structure, enhancing the site navigation and creating an impactful, mobile-led design. Thanks to this redesigned site, with user journey at its core, Blacker Hall Farm have seen some fantastic improvements in metrics and driven additional sales for their food and drink offering.
Increase in page views YoY
Reduction in bounce rate YoY
Increase in Christmas revenue YoY