Video and photography is a compelling and visual way of communicating your messages - whether it be telling your brand story, showcasing your products, emphasising your unique selling point, or promoting any other important factors that you want to get across to your website visitors.
Videos are powerful assets for engaging with customers but they need to be professionally produced and on-brand.
The content of the video also needs to be well thought out and structured to ensure a clearly communicated message.
Video and photography can be used effectively across your marketing platforms (social, email, content).
We work with a number of carefully selected video and photography partners to deliver effective media.
Video and photography is a compelling and visual way of communicating your messages - whether it be telling your brand story, showcasing your products, emphasising your unique selling point, or promoting any other important factors that you want to get across to your website visitors.
The greatest challenge with using video and photography is ensuring that it is perfectly on brand - it's amazing how much difference the background in a photograph or the font in a video can make to the overall impression of the website.
. Think about when you are looking at a supplier's website and considering using their services. Does irrelevant (and dare we say sometimes cheesy!) stock photography leave a good impression, or would you prefer to see real photographs of their team and products, and a video succinctly explaining their way of working?
When done well, pixel perfect photography and on-brand videos can add a huge amount of value and credibility to your brand and website. Videos can also be used as a very effective marketing tool - both to encourage sharing on social media and blogs, and also as a search marketing tool to appear in search results.
We work with a number of carefully selected video and photography partners to deliver effective media which complements your brand personality and website, and meets specific objectives according to the products and services that you would like to promote.
We start with research and exploration to discover your unique brand story and values so that we can identify your ideal customers. Knowing more about your brand and your ideal customers will inform the content and creative behind the media that is planned and produced for you. For any ongoing marketing activities we jointly agree a range of metrics to measure performance against. This enables us to effectively review the impact of the activity in your monthly report.
We’d love to chat about how we can work with you on your next digital marketing or eCommerce project