Using social networks such as Facebook, Twitter, Linkedin and Pinterest (amongst many others!) to engage with your ideal customers and raise awareness of your brand.
Social media marketing is all about using social networks such as Facebook, Twitter, Linkedin and Pinterest (amongst many others!) to engage with your ideal customers and raise awareness of your brand. Great social media marketing revolves around building an online community, and then sharing relevant social stories with them that they will find useful, entertaining or interesting.
Many businesses find the thought of using social media overwhelming - sometimes due to the amount of time you need to dedicate to regular posts, coming up with new and interesting social stories everyday, and for some it is just the fact that it is new and unfamiliar territory.
Social networks allow you to talk to a captive audience and to grow and nurture a community, creating loyal customers and even brand advocates. Regular updating and sharing of social stories such as interesting industry news, great expert advice, and exclusive promotions and competitions keep your customers happy and engaged.
Social networks are also excellent for promoting your website content, such as blog posts, videos and interactive tools. This is because content can be easily shared on social media, which in turn helps to increase traffic, brand awareness and lead generation. Effective activity on social media can attract the attention of online influencers such as bloggers or industry leaders, who can share your content and even create additional content on your behalf.
There has also been an indication recently that social signals are becoming more significant to search results - which ultimately can mean that a good social strategy can result in a higher search engine ranking for your website. Social media follower and engagement counts are also becoming increasingly important to conversion as potential customers often check a company's social accounts before making a purchase or getting in touch; this is both to reassure them of your online presence and your expertise in the industry. In fact 7 in 10 people are more likely to use a business with an active social presence.
We know all of the individual elements that make up a successful social media campaign, right from identifying exactly what sort of social stories your ideal customers will react to and planning daily posts to align with that, to planning a full-blown social media campaign which ties up with offline activities.
As part of our unique growth approach, we start with research and exploration to discover your unique brand story and values so that we can identify your ideal customers. Once we know more about your brand and your ideal customers we can then start to craft a social media strategy that we know your target audience will engage with. For any ongoing marketing activities, we jointly agree a range of metrics to measure performance against. This enables us to effectively review the impact of the activity in your monthly report.
Our social media marketing services range from a one-off training session to full management options where we can monitor the accounts and schedule posts daily on your behalf.