The value of social media marketing
Social networks allow you to talk to a captive audience and to grow and nurture a community, creating loyal customers and even brand advocates. Regular updating and sharing of social stories such as interesting industry news, great expert advice, and exclusive promotions and competitions keep your customers happy and engaged.
Social networks are also excellent for promoting your website content, such as blog posts, videos and interactive tools. This is because content can be easily shared on social media, which in turn helps to increase traffic, brand awareness and lead generation. Effective activity on social media can attract the attention of online influencers such as bloggers or industry leaders, who can share your content and even create additional content on your behalf.
There has also been an indication recently that social signals are becoming more significant to search results - which ultimately can mean that a good social strategy can result in a higher search engine ranking for your website. Social media follower and engagement counts are also becoming increasingly important to conversion as potential customers often check a company's social accounts before making a purchase or getting in touch; this is both to reassure them of your online presence and your expertise in the industry. In fact 7 in 10 people are more likely to use a business with an active social presence.