Search engine marketing as an umbrella term relates to all of the different techniques and marketing activities available that can help to improve your coverage in search result pages - whether the results are organic or paid results.
There are many companies that will offer risky and short term search engine optimisation techniques such as low quality link building and article submissions. Whilst techniques like this used to work in the past, Google are constantly updating how they rate websites for search engine ranking and often see this as 'spammy' activity. We always advise a more holistic and risk-free approach which has a greater focus on quality - both in the content of your website, your marketing activities and in your website's link profile.
The desired end result of search engine marketing is to maximise the coverage of your website on Google and other major search engines - both via search advertising and maximising the organic page rank of your website.
Google are encouraging businesses to provide credible and useful content on their website. Google search ranking is strongly associated with the content on your website and how many people are sharing and linking to that content - the better quality the content the more positive activity like this it will result in. A strong search engine marketing strategy can result in owning more space on the search engine results pages and can be the difference in a potential customer finding you over your competitor.
There are methods you can use to get paid coverage on Google's search pages using products such as Google Adwords text ads and Product Listing Ads - this can be a great short term solution to obtaining results page coverage and is an often highly measurable and effective marketing tool.
We have years of experience in search engine marketing and ensure that our team are always ahead of the curve when it comes to the latest techniques and changes to Google's search algorithm.
As part of our #ThinkHappy approach we start with research and exploration to discover your unique brand story and values so that we can identify your ideal customers. Once we know more about your brand and your ideal customers we can then start to craft a search engine marketing strategy to ensure the best possible coverage across search engine results pages. For any ongoing marketing activities we jointly agree a range of metrics to measure performance against. This enables us to effectively review the impact of the activity in your monthly report.
Our search engine marketing services include:
We’d love to chat about how we can work with you on your next digital marketing or eCommerce project