The value of printed media
Printed media can still be a very effective way of generating leads and raising awareness of your brand. As far as any marketing strategy goes we usually recommend a multi-channel strategy which almost always includes a blend of online and offline activity - the two different types of marketing complement one another and both have their merits.
One of the benefits of offline printed media is the cost. Costs can be easily monitored and managed, and in some cases, such as roller banners or brochures, you will have marketing material that can be used over and over again to encourage leads and sales.
Using printed media can have a measurable impact when managed correctly, e.g. giving promotional codes for customers to use online, vouchers to bring in-store, tracking telephone calls and URLs; these are are all strategies that can be used to allow for the accurate monitoring of offline marketing campaigns.