The value of email marketing
Whether it is a regular communication or a one-off promotion, email marketing provides you with a platform to get your message directly into your recipients' email inbox. The benefits of email marketing include increasing customer loyalty and profitability, and driving more sales and conversions.
Email marketing is especially powerful when being used as part of a multi-channel marketing strategy e.g. when you use the email to share your most helpful blog posts, to promote an offline event, or to encourage your subscribers to take part in your latest social campaign.
Another great advantage of email marketing is the flexibility it offers in terms of personalising your message. Email subscribers' addresses can be organised into relevant lists so that your email content can be specifically targeted to that type of customer, or the stage they are at in the buying cycle. Reporting is another huge advantage of email marketing - you can link up with Google Analytics, keep optimising your emails as you see how the previous email performed and even see who clicked on which link via their email address.