Send your most important news, special offers and promotions directly to the inbox of your customers or clients in the form of email newsletters, automated email mailshots and transactional emails.
Email marketing is a flexible marketing tool which allows you to send your most important news, special offers and promotions directly to the inbox of your email subscribers, whether they are existing, past or potential customers, employees or other stakeholders.
There are a number of different elements that need to work well together to create an effective email marketing campaign - these include an attractive and mobile-friendly email design, engaging email subject and good quality content within the email.
Whether it is a regular communication or a one-off promotion, email marketing provides you with a platform to get your message directly into your recipients' email inbox. The benefits of email marketing include increasing customer loyalty and profitability, and driving more sales and conversions.
Email marketing is especially powerful when being used as part of a multi-channel marketing strategy e.g. when you use the email to share your most helpful blog posts, to promote an offline event, or to encourage your subscribers to take part in your latest social campaign.
Another great advantage of email marketing is the flexibility it offers in terms of personalising your message. Email subscribers' addresses can be organised into relevant lists so that your email content can be specifically targeted to that type of customer, or the stage they are at in the buying cycle. Reporting is another huge advantage of email marketing - you can link up with Google Analytics, keep optimising your emails as you see how the previous email performed and even see who clicked on which link via their email address.
We will work with you to identify the right email marketing platform for you needs and help you to use it effectively. We can assist you with everything you need to creating the perfect email marketing campaign, from designing an eye-catching email template, to planning content and topics for each month.
As part of our unique growth approach, we start with research and exploration to discover your unique brand story and values so that we can identify your ideal customers. Once we know more about your brand and your ideal customers we can then start to craft an email marketing strategy that we know your subscribers will respond to. For any ongoing marketing activities we jointly agree a range of metrics to measure performance against. This enables us to effectively review the impact of the activity in your monthly report.
Our email marketing services range from a one-off training session on a recommend platform to full email management options.
We’d love to chat about how we can work with you on your next digital marketing or eCommerce project