AI Workwear

AI Workwear, based in Normanton, offers a range of workwear and supplies through their online store and trade counter. In 2010 the company approached Statement to redevelop their existing online store.

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AI Workwear, based in Normanton, offers a range of workwear and supplies through their online store and trade counter. In 2010, the company approached Statement to redevelop their existing online store.

The previous web site had delivered a small number of monthly sales, but the rigid platform was proving to be problematic. In order to take advantage of new opportunities, add more products and enhance the aesthetics of the web site, a new and more flexible platform was required. Statement developed a custom eCommerce solution that would be search engine friendly, simple to use, easy to update and deliver more sales.

Since migrating to the new Statement eCommerce platform in May 2010, both sales and traffic to the web site have increased by between 300-400% compared to the peak performance of the previous site. This significant increase highlights the return on investment the company has seen and the extra contribution it has made to the overall business.

We've also continued to work with Mark and the team at AI on a monthly basis to make sure they're always getting the most from their web site. We've recently upgrading their administration system to the latest version of Statement eCommerce. This allows the team to take advantage of a whole host of brand new features and an improved user interface.

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