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get ready for peak trading.

Gifting: Are You Ready for Peak?

preparing for peak 2021: maximising sales with shopify plus.

what to read next.

An awful lot of data is collected during peak. Just getting your head around the sheer volume can be challenging, never mind comprehending how to translate it into valuable actions.

But if you can turn this data into new, profound customer knowledge, you’re sure to stay ahead and improve that bottom line.

We’re sure your peak preparations are well underway

 but to get the maximum impact from your investment you need a plan for your post-peak activity too. With the busiest shopping season of the year edging closer, we’re discussing how you can make the most of it and see the benefit of your efforts last into the new year and beyond.

how to maximise the return of your peak investment

The best place to start is to look at your peak performance. There are a number of areas to consider that will give you key insight. This could include:

did your website handle the traffic influx? 

With promotions rife and competition at an all-time high, peak season is notorious for driving high traffic levels to your site. How did your website cope? Did your site withhold the influx? Did you experience any negative feedback from customers on their experience? 

If your site performance is getting you down

, consider how it could be improved to ensure that it can cope at busier times.


Review your abandoned cart stats and how long it took your customers to get through the checkout process. If your abandoned cart rates are higher than usual, it’s a good opportunity to see how your checkout could be streamlined.


have you looked at your customer feedback? 

The good, the bad and the ugly – it’s all-important to review and analyse. Your customers’ feedback is a first-hand insight into what they think of your products and their experience with you. Review your peak feedback to uncover valuable insights that can be implemented for this year.


 Post-peak is a good time to assess the success of your promotions and marketing plan. Review how many customers redeemed discounts and through which medium. Are your customers downloading digital coupons or did they use a specific promo code? Did they see the discount on an ad, in-store or your website?

The peak period is a great opportunity to acquire new customers and customer data by incentivising them to shop with you. However, post-peak is when the real fun begins. Brands should 

 to transform them from one-time buyers into loyal advocates.

Chatting to Jordan, Partnership Manager at 

, he shared insight into how this can be done:

“Our tip to maximise sales is to make sure that new customers are signing up to your newsletter, make sure they're signing up to loyalty programmes, make sure they're incentivised to follow you on Instagram and Facebook.

Although businesses are going to have a huge spike in transactional orders over that weekend, the dividend is getting paid in the next 12 months following. If they can open that channel to communicate with that customer and get them to come back, trigger them to make a second, third and fourth purchase, that's really what's going to drive profitable growth.”

Getting customers to buy with you is just one part of the battle. Your post-purchase experience, including delivery and fulfilment, play an important role in making your customers happy.

During peak season, sales are likely to be at an all-time high which can put a strain on your warehousing and fulfilment teams. It’s worth reviewing how processes performed and what delivery options your customers preferred.

How many customers opted for same-day delivery or one-day shipping? How many used your click and collect services to pick up an item in-store? How many preferred your free standard delivery option? Refine and improve your fulfilment strategy for next year to ensure your customers can choose the delivery options that best suit their needs.

maximise the return of your paid media peak investment

During the peak period, significant time and money are invested into gathering data. Don’t let your efforts stop there. This data can be leveraged into the new year to reengage with those who didn’t convert to generate more sales.

Remarketing is an ideal tactic for this, giving you a chance of winning back some of those lost visitors. Remarketing campaigns can be used to target previous users, encouraging them to return and convert. So, how can you use this tactic after peak?

The new year brings with it the highly anticipated January sales. This is a perfect opportunity to entice customers to return and purchase that product they’ve had their eye on for a discounted price. Remarketing ads can be used to advertise the products specifically to the users who showed interest featuring a discounted price or promotion code as an incentive to convert.


New products and season lines are a brilliant hook for retargeting shoppers who have shown interest in similar items. Social media posts or emails can be used to visually showcase new stock, encouraging visitors to return to your site once again.


Once a visitor has interacted with your brand, you have more data on their preferences. Use this insight to define segments and create tailored ads suited to the individual. Dynamic ads can be used to automatically adapt content to each user, ensuring they always receive relevant ads.

Peak shopping season is the prime time to capture customer data for future use. Incentives such as loyalty schemes and promo codes can be used to encourage visitors to sign up for your newsletter or email campaigns.

Not only can you enjoy a boost in conversions, but this data can also be used to build upon your email marketing list which will be hugely beneficial for communications post-peak. Taking this approach can also help you forge those all-important customer connections allowing you to share new stock updates, sales events and general brand information to keep them engaged.

With so much to learn from your peak season, add a deep dive into how the sales event of the year shaped up to your peak plan. Using data and previous performance to drive decisions and improvements, you’re much more likely to make changes that resonate with your audience. The result? Sales and customer loyalty that last way beyond peak!

As an eCommerce business, you’ll no doubt want peak season to run as smooth and profitably as possible. That’s why it’s essential to get the most out of peak so you can keep your momentum going into the new year.

If you want to chat with a team of eCommerce experts about how to make the most of peak 2021 and apply your insights to next year, 

maintain your peak season momentum into next year. 

How Shopify Scripts Can Maximise Bundling for Peak Trading.

Last year was memorable to say the least.

Some brands were having the best retail performance they’d ever experienced. While the huge uptake in eCommerce was met with great opportunities, it was also met with great challenges.

The busiest time of year for many, 2020’s peak shopping period was a guessing game for all. Brands were unsure of what to expect compared to previous years and 2021 is very much the same. 

To discuss the fast-approaching peak season, 

. Discussing trends for this year and how merchants can make the most of increased demand, our panellists share their insight into peak 2021. 

2020 was a catalyst for eCommerce growth. With approximately 10 years of innovation occurring in three to six months, there’s no wonder shopping habits were transformed.

Here’s a summary of what our experts saw:

Out of necessity, many shoppers were buying products online that they wouldn’t have previously. For a number of merchants, this led to big acquisition opportunities to get new customers through the door. 

Matthias, Sales Executive at Shopify, supported this: 

“For the US market, McKinsey saw that at the end of 2019, eCommerce penetration was 15 percent and that jumped to about 35 percent in just a matter of three months. We saw everyone come online.”

There was also a significant shift seen in the demographics of people coming online which spread across many industries. Chris, Commercial Manager at Klarna, noted the same commenting, 

“For the Buy Now Pay Later Klarna option, Generation X were our largest growing customer base. It really flipped the antiquated view of who would be using the products we offer on its head”.

Merchants experienced immense pressure to cope with the increased demand. According to Klarna, they were regularly seeing 100 transactions per second across peak last year which gives an idea of the traffic going through websites during this time. 

Those brands that got peak 2020 right were those that managed to create a good customer experience and build customer loyalty. 

Jordan, Partner Manager at LoyaltyLion, commented: “One thing we thought was really interesting over that weekend was that members of a loyal customer base actually referred more of their friends. So, 10 percent of loyal members referred more customers which meant more acquisition on top of paid for acquisition channels as well, which is really shocking.”

55% of shoppers bought products online that they had previously only purchases in store – 

In 2020, 78% of consumers said they will be buying online more frequently within the next 12 months - 

40% of consumers said that they will only shop online within 5 years - 

Member orders jumped 13% meaning existing loyalty program members returned and repeat purchased - 

Customers redeemed 48% more rewards and engaged with the loyalty programs they were a part of - 

Loyalty members referred 10% more shoppers - 

Existing customers welcomed communications from brands they know and love – loyalty program email open rates saw an increase of 18% - 

New shoppers were open to building relationships with brands, with merchants experiencing a 29% uplift in program sign-ups - 

Since the pandemic began, many brands have accelerated their eCommerce journeys, and many have started their eCommerce journeys too. As a result, this year may only be the second peak season for some.

Not only are we seeing new customers come online but we could also have a new generation of less experienced merchants entering the eCommerce world.

So, how can they prepare? Here’s what we think the 2021’s peak trends could entail:

Last year, we saw the peak season start earlier than usual and we expect this to be the case again. Once just a weekend event at the end of November, Black Friday and Cyber Monday could now begin as early as October as consumers buy sooner to guarantee the products they want.

Since lockdowns have subsided and people have come off furlough, there could likely be more disposable income and a willingness to spend more. There’s also been pent-up anticipation of people not seeing loved ones or being able to gift as they usually do which could well be made up for this year. This is going to open many opportunities and elements such as alternative payment methods like Klarna are only expected to grow. 

Research from Adweek found that approximately 90 percent of people used at least one social app to find a new product. This openness to find new products online is only growing. Figuring out ways to create social shopping experiences is potentially going to permeate certain industries.

Now that people are able to shop in physical retail spaces, we expect peak 2021 to centre around omnichannel experiences. Merchants should focus on having a single line of communication with their technology to offer seamless experiences to their customers, however and wherever they choose to shop. 

using loyalty as a customer acquisition tool

Acquiring customers during peak season is hugely important. The surge in online shopping presents an opportunity to acquire customers that you wouldn’t have before. But with 89 percent of consumers saying they’ll stop buying with a brand after a negative experience, it’s important to get it right the first time. 

During peak season, many shoppers will be using a brand for the first time. Jordan (LoyaltyLion) believes that this factor could cause a shift in brand messaging: 

“What we're predicting is that brands are going to move away from this transactional, ridiculously high discounted approach and move towards getting a customer to actually understand their brand, the value of their product, their brand alignment and all of those elements.”

“I think people will remember those merchants that were there for them 12 months ago or were there in their time of need. I'm not talking about the Amazon world. I’m talking about the independent merchants and smaller companies out there. I think loyalty might actually supersede price and convenience for certain customers.”

If you can acquire and retain these customers, that’s when you enter real growth mode enabling you to scale fast.

It’s not only harder than ever to reach new customers due to the competitive nature of eCommerce, but it’s also becoming harder for brands to acquire new customers by relying on ad networks due to privacy changes. 

We recommend investing time in building relationships with your customers by opening up direct channels of communication. Whether that’s using your best and most valuable customers or lookalike audiences, or whether you're encouraging customers to sign up to your newsletter or follow you on social channels. 

Sustainability is growing to become a top customer expectation. Dan, MD at Statement, shares his thoughts: 

“Sustainability is not going away. But it poses a real challenge for brands, because there are some that have got sustainability at the heart of what they do. Then there are others where sustainability has perhaps not been as prominent, and those brands have got to go through an evolution. 

I'm really looking forward to seeing how brands evolve on that sustainability message and what impact it actually has versus what brands might say they're going to do.”

There you have it, the top predictions from our panel of eCommerce experts. But now you’re aware of the trends that could be coming our way this year, what can you do to make the most and maximise your sales?

We all know just how important preparing for peak is. Without a solid strategy in place, you’re likely to fail before you even begin. Our experts advise being self-critical - take a step back and complete a full analysis and end-to-end customer journey to nail this year’s offering on the head.

Even though 2020 peak season was a unique one, it’s still worthwhile taking a look back. Matthias (Shopify Plus) shares more:

“Take a look back, look at the number of customers you acquired. Out of those, how many purchased a second, third, fourth time? Was there a specific campaign you ran, a specific creative, some sort of email marketing template that got engagement or a high conversion rate? I think you could definitely take some learnings from this and avoid some major pitfalls based off other tactics that didn't work.”

Even better, there are a number of methods that can generate quick wins in this area. Chris (Klarna) gives us a rundown of ideas you can take into peak season and beyond: 

“Everything from FAQs, easy to answer customer queries, even just being able to get in touch with merchants to ask those pertinent questions is so important. You want your customers to be able to move on with each transaction in the simplest possible way. These are real quick wins that every business can take into peak and continually review throughout the year.”

Don’t assume what worked last year will work this year. Many merchants will offer a range of discounts and set them sitewide. But these discounts may not actually be what your customers want from Black Friday.

Speak to your audience. It’s something very few merchants actually do. Ask them what they would love to see from your brand this year – it could have a huge impact on your conversions and customer retention.

maximise acquisition but don’t forget about retention

Understand who you’re actually acquiring. Something as simple as setting up 

 and tagging new customers will help you feed them into your loyalty scheme. That way, even if they don’t purchase straight away, you’re still getting that brand exposure. 

Jordan (LoyaltyLion) expanded on this approach further:

“We always give the tip of making sure that new customers are signing up to your newsletter. Make sure they're signing up to loyalty schemes, make sure they're incentivised to follow you on Instagram and Facebook. Whilst you may have a huge spike in transactional orders on peak weekend, the dividend is getting paid in the next 12 months following.” 

While it’s important to put time and effort into your acquisition strategy, don’t forget about your already loyal customers. Reach out to those who have already shopped with you with incentives to get them to come back and convert again.

As people branch out to shopping in-store again, how can you connect the digital and offline worlds? Social interaction can be used to create a rich and immersive experience between customers and merchants. 

Engaging with customers in an online retail environment such as live Q&A sessions, social posts and stories help to establish a relationship with them. There has even been talk of bringing live video shopping into the eCommerce experience. With Klarna acquiring social shopping platform, 

, these advancements could be just around the corner. Taking this approach also ensures your customers are getting the answers they need in the most convenient way possible. 

Dan (Statement) shared his thoughts on the topic:

“These things are still quite new and there’s a balance of offering these services with logistics and providing it in a regular manner. But I think the brands who are open-minded are the ones who will win. 

I would love to see more merchants engage with that technology as we move into peak this year and beyond. I think those brands who create that connectivity, joy and fun are the ones that are going to gain a competitive edge.”

Not only have we been through a pandemic, but Brexit too. These events have impacted many industries and a lot have been stripped of supply. 

Alex, Channel Manager at Brightpearl, gave words of advice on inventory:

“A key thing is making sure you've got accurate inventory across all of your different sales channels. This means you never sell stuff that’s at a rudimentary level or that you're out of stock of as that’s probably one of the biggest disappointing customer experiences.”

get your delivery processes and offers right for your audience

Delivery can be a significant deciding factor when it comes to purchase. Alex (Brightpearl) shares some stats on why delivery is so important to get right:

“We did some research that showed that nearly half of consumers have had at least one bad experience related to delivery and tracking within the last year and almost half of retailers agreed they lost customers due to missed or failed deliveries.”

Get the foundations in place and ensure you’re set up for success so that you can offer choice as this choice can be a differentiator for your brand. It can be an influence over whether a consumer chooses to purchase, but also whether they choose not to purchase.

This is just the tip of the iceberg when it comes to 

 to hear even more insight directly from our panel of eCommerce experts. Or 

 if you need further guidance on making the most of this year’s peak period.

Preparing For Peak Trading with COVID-19.

Last year, we knew that peak was going to be different with the pandemic accelerating eCommerce trends two-fold. But despite rolling lockdowns and global hardships, 

2020 proved to be the most successful Shopify peak season to date

76 percent increase in global sales from 2019

50 percent more customers bought from Shopify merchants compared to 2019

Sales peaked at over $102 million at midday on Black Friday

Average time to checkout decreased by one minute

But that was last year, and our attention is now laser-focused on 2021’s peak shopping season. Reflecting on how businesses adapted, how customers responded and what this means for this year and beyond, we’re sharing insight into how you can get your Shopify store ready for peak trading.

how to prepare your store for the heightened demand

why communicating with your audience before peak is so important

how to integrate your peak plan with other channels

how Shopify can help you make the most of peak

If you haven’t done so already, it’s high time you began your peak preparations. The busiest trading time of the year, BFCM and Christmas shopping can put a strain on your customer experience if you’re not well prepared.

Dan Conboy, MD at Statement, gave his thoughts on what Q4 could have in store for us this year and why it’s essential to prepare:

“Q4 provides a key opportunity for retailers and can often be the key to a successful year - or not. 2021 will likely prove to be one to watch - there’ll be the assessment of how trends this Q4 change compared to last year with the impact of the pandemic, but also the potential consumer boom (or otherwise…) as the economy (hopefully) looks to stabilise as we move back towards some normality.

Retail is rarely predictable and the last 18 months has shown that now, more than ever, it’s difficult to fully envisage what is set to happen. What businesses can do is prepare now and consider the different strategies they can adopt to maximise potential and minimise risk through continued uncertainty.”

Now is the time to clearly define your goals and the steps you’ll take to reach them. Here are some of the top considerations you need to consider in your peak plan:

A good place to start is by looking at last year’s performance. While it’s likely changes will occur this year, by analysing your previous data, you will be able to form a better picture of what to expect and where to focus your efforts for the best return. Consider possible trends for best selling products and when they experienced high sales demand.

It’s worth looking at which channels are driving traffic to your best sellers. Is it paid, social media, email, organic? Doing so will allow you to use this channel to drive maximum traffic to the areas you want.

Without enough stock, peak trading is set to be a bust. Using data and an understanding of what your audience is interested in, you can source the right products in the right quantities.

Promotions are the backbone of BFCM. Everyone expects a deal. Promotions, events and discounts should be considered during the planning phase. What discount is both affordable to you and attractive to your customers? Have you created marketing collateral to promote your offers? Which channels are you going to advertise them on?

 plays a big role in peak success and can help you stand out from the competition, especially during busy periods. Even better, it can also drive conversions and long-lasting customer loyalty. But don’t forget that your people are just that - people. Peak season doesn’t just put pressure on your eCommerce store, it can put pressure on your team too. It’s important to spend time preparing them on what to expect, ensuring enough staff are available to cater for your customers and that everyone’s aware of peak promotions, stock availability and delivery timescales.

The sooner you plan, the more time you’ll have to firm up your strategies and prepare for success. Fortunately, the Shopify platform is built to handle large loads such as the peak shopping season and they take extra precautions to ensure their servers don’t fall short.

Slow site speed, high bounce rates and frustrated users – poor site performance can be detrimental to your peak success. Optimising your site’s performance ahead of the shopping rush will keep your customers converting and helps to prevent site crashes.

Without a reliable platform, the seasonal traffic surge can slow down or even cause your site to crash. Tests should be run in advance to ensure your store can handle peak shopping loads.

One of the top issues during busy periods are slow pages. Research shows that 

93 percent of shoppers have left a website because it didn’t load fast enough

. With figures like these, speeding up your site could make a huge impact on your conversions. Even better, you can use 

 to calculate how your conversion rates could be improved by faster site speeds.

Getting your site navigation and search functionality in the best shape possible will help customers find what they’re looking for quickly and easily. With predictive site search, you can guide shoppers to the goods they want. 

 can considerably improve the onsite customer experience.

The holiday season is prime time for hackers to target vulnerable sites. Prevent fraud from taking hold with an 

. Using a Flow template can save you money and time spent looking for fraudulent orders. Once added to your Shopify store, emails will be sent prompting a review of high-risk orders before capturing payment to ensure you’re always aware of suspicious activity.

Google’s page speed analysis tool allows you to drill down into performance issues to see what’s causing the problem. 

 can be run against any webpage and provides audits for performance, accessibility, progressive web apps, SEO and more.All you have to do is provide the tool with a URL to audit and a report is generated on the quality of that page containing references on how to fix the issue(s).

During the peak shopping season, customers are often in a rush to get their shopping done. The more painless you can make your checkout process gives shoppers yet another reason to love your brand and ensures they reach conversion faster.

One way to do this is by letting shoppers skip to the cart and checkout without leaving the page they’re browsing. Using 

 places a customer’s preferred and trusted payment method through a super-fast checkout process on the product page.

Dynamic checkout buttons are great for busy shopping periods when customers want to convert fast. Checkout buttons can be third-party branded such as ‘Buy with Apple Pay’ or unbranded such as ‘Buy it now’.

In the competitive eCommerce world, how do you stand out and gain the trust of your customers? Social proof. Social proof can come in the form of reviews, images, video, testimonials and social media posts.

Now is the time to start collating this social proof and sharing it across your own digital platforms. Your website is a brilliant place to display social proof with some brands such as ASOS even using real-life customers on their product pages.

Social proof continues to be one of the most persuasive and effective methods of influencing a shopper into buying a product. To encourage your audience to provide their own social proof, why not offer them an incentive such as a 5 percent discount if they write a review. Or encourage them to tag your social account or use a community hashtag to get more people to see your brand.

If you want more tricks and insights into how to use social proof to generate more sales, take a read of our blog: 

social proof in ecommerce: what is it and why do you need it?

Preparing for large sales events can be stressful and challenging. These stresses only increase two-fold when you consider how many different sales events, promotions and discounts run through the course of Black Friday, Cyber Monday, Christmas Shopping and Boxing Day Sales.

This year, you can save your team a whole lot of trouble and those late nights by using an automated promotional tool. eCommerce automation can schedule, execute and monitor events such as sales, product releases, restocks and changes to site content.

Fortunately, Shopify has a range of tools designed to take the strain out of busy sales events. Between 

, tasks can be automated and time saved to increase efficiency and productivity. Freeing up your valuable time, you can place more focus on strategy adjustments based on real-time insights to drive more revenue.

Using Shopify to automate front and back end workflows will not only save your team precious time but also make your customer’s experience easy and fast.

Don’t leave it until the day your promotions kick-off to start communicating with your audience. This should begin well in advance of peak shopping events to build anticipation with your customers.

 is ideal to help you do just this. Make it known onsite that Wishlist is available to encourage customers to ‘love’ the products they’re interested in. Doing this will allow you to email customers if one of their desired products is discounted.

Another idea is to encourage site visitors to sign up for upcoming deals without giving away what those deals will be. This approach can be used to engage with users before they’ve even shopped with your brand. An exclusive pre-sale could be run for those who sign up, providing visitors with access to stock first before it runs out.

Not only is it important to ensure your website is prepared for peak, but you should also define your wider marketing plan to capitalise on the increase of people searching for products.

Paid media, email and social platforms are all effective channels to engage with your audience. Take a read of our top considerations to build momentum and drive traffic to your site ahead of peak:

With more people than ever before shopping online, opportunities are rife to engage with an even bigger online audience during this peak season. However, increased demand also means other businesses will be more aggressive with their promotional techniques which is why it’s so important to prepare your PPC campaigns now.

It’s worth analysing last year’s performance to give you a steer on this year’s decisions. Consider which products sold well, which pages were most visited, which messaging and promotions resonated best with your audience. Jump into your Google Analytics account to understand which landing pages were most popular so they can be optimised.

One thing customers are guaranteed to look for during peak trading is a good deal. Once you’ve decided what promotions you want to run, it’s time to start promoting those promotions! Your promos form the backbone of your digital marketing and will influence your onsite messaging, ad copy, imagery and even social media calendar. You’re looking to attract people with a deal so it’s important to start telling them about them prior to peak beginning.

 Remarketing ads can target previous website visitors to encourage them to return and convert with you. Past visitors can be targeted through remarketing lists while bids can be increased for the most valuable customers. Remarketing is often cost-effective as you already have a list of leads available to use. This means purchase intent is higher, cost per click is lower and messaging can be directed towards the right person at the right time.

If you want further guidance on how to make the most of paid media during peak, our connected specialist paid media agency, equation, wrote a blog on the topic: 

preparing for peak: what do you need to consider?

Emails are still top when it comes to engaging your audience. The customer data you gather can be used to target individuals with relevant emails based on products they’ve shown interest in on the run-up to peak. As your audience will no doubt be inundated with emails, it’s important to ensure yours stands out:

Peak shopping season is a good time to capture additional customer data for future use too. Use incentives such as a 10 percent discount to encourage people to subscribe. Not only can you enjoy a boost in conversions ahead of peak, but you can even use the data to build up your email marketing list.

Your subject lines are the first thing your audience will see when it comes to your emails. Make sure your subject lines are concise, engaging and clearly state the offer that’s up for grabs. Consider 

A/B testing your subject lines as this can help you understand what performs best

In the peak shopping frenzy, customers will likely browse numerous websites and place multiple items in their shopping carts. In many cases, these carts will be abandoned as the shopper is distracted by another product or promotion. Email can draw them back to you and encourage conversion. An additional promotional incentive could also be used.

Designing emails that your subscribers want to open and click on can be challenging. A well-designed optimised email is essential for driving engagement with your audience to generate a higher ROI. A whole topic in itself, 

take a read of this blog from email marketing experts and connected agency, Wired Plus

 to learn more about designing emails that engage.

Social media is one of the most powerful marketing tools today. Able to engage, communicate and promote your business far and wide, there are many platforms that can be used to support your peak trading season.

 Social proof such as reviews, testimonials and user-generated content (UGC) can drive awareness, build trust and convert users into loyal customers. 

UGC in particular is great for both your eCommerce store and social media. Content that your audience has already created and posted featuring your products can be reshared (with permission) to your brand’s accounts. This is a tactic we deployed for 

 which helped them promote how effective their products really are with the use of real-life customers.

Once you’ve settled on those all-important promotions and sales events, it’s important to advertise them. Social media channels are effective for building excitement around an event. Through the use of stories, polls, regular posts and communications with your audience, you can get more people interested in your promotions before they even launch.

Many social platforms today offer their own, native shopping functionality built into the app. Providing your customs with more than one place to shop makes the purchasing and conversion process even easier. In fact, 

130 million Instagram users click on shopping posts every month

 highlighting just how popular they’ve become. Selling products directly within the app allows customers to browse, research, engage and convert all in one place. Fortunately, Shopify has a whole range of 

 including ones for social media channels such as 

A common issue merchants struggle with during busy shopping periods is coping with the big influx in traffic. As a hosted platform, Shopify means your store is built to handle peak performance all year round.

Thanks to Shopify’s infrastructure, the platform is a secure and reliable option for eCommerce stores – this is one of the main reasons brands choose to switch to them. Fast and dependable with unlimited bandwidth and 99.9 percent average uptime means you can rest easy knowing your site is performing at its best during the busiest time of the year.

As a Software-as-a-Service (SaaS) platform, Shopify takes care of the technology so you can focus on your business. Always striving to maximise stores powered by Shopify, they continuously improve server-side performance such as hosting, security and stability.

Make the most of the peak shopping period with a post-peak plan. With so many incentives, promotions and sales events flying around, this isn’t just a chance to drive revenue. Peak can be beneficial for your business into the new year and beyond.

By avoiding site slowdowns, connecting your customers to the products they want and letting them checkout fast, your sales are set to soar this peak season. To find out how we can support you in driving your best peak performance so far, 

get in touch with our team of eCommerce experts

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