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how shopping habits have changed this peak.

maintain your peak season momentum into next year. 

common barriers to ecommerce growth.

what to read next.

It's not time to stop thinking about Christmas just yet. We may still be recovering from excessive mince pies, vino and turkey, but before we box away the festive season until later this year and jump into that next campaign or season, there's important tasks to complete.

the lessons you can learn from peak to make 2022 even better.

the areas of your business you can gather valuable data and insights from.

how to make the most of your newly acquired customers this year.

In such busy times, we can all be guilty of putting the last 12 months to the back of our minds and simply cracking on with the year ahead.

However, you’ve just made it through the epic event of managing peak trading that wasn’t made any easier by an ongoing global pandemic. Before you jump in, take the time to reflect and celebrate those wins to set the scene for the year ahead and be sure to congratulate yourself (and your team) on last year’s achievements. 

lessons you can take into the next 12 months

We’re a couple of weeks into January, you’ve had chance to clear those emails and complete those admin tasks that awaited you in the new year. But before everybody gets pulled into the fast pace of 2022, this is an ideal time to book in some time with team members across key departments to review how peak went.

Catching up with your teams should be a top priority and you’ll get more out of the process if you do it collaboratively. Consider covering topics such as:

what lessons can you learn to make the year ahead even better?

while it’s fresh in your mind, what learnings can you take to implement into peak this year?

are there are any areas that didn’t work out as hoped?

With a huge volume of sales recently passing through your store, the sheer data available is just waiting for you to investigate. If you want to stay ahead, use all the learnings you possibly can to drive even better results this year.

It’s worth splitting this analysis down into multiple areas so it’s easier to spot learnings. While you explore each, consider how they compare to your expectations and the previous year.

Maybe a promotion or product surpassed expectations and was extremely successful. Or maybe you invested budget into a particular sales channel that didn’t perform as well as you hoped.

It’s important to have a critical yet open mindset to gather and make use of the most valuable insights you can gain from analysing:

 Which products sold well and which not so much?

 Where did the majority of your sales come from? Which channels performed particularly well, and which didn’t hit the mark?

 Which channels performed above the rest and which channels weren’t up to scratch?

 Did you experience any operational issues such as delayed delivery times or longer customer query response times?

 Did you notice any standout activity that other merchants were doing?

Acquiring customers is only half of it. During peak, you’ve invested significant time and money into gathering data. Don’t let your efforts stop there. This data can be leveraged into the new year to reengage with those who didn’t convert to generate more sales.

How will you make the most of these new customers to grow your repeat sales this year?

Ensure you’re continuing those all-important customer connections with engaging post-peak communications featuring new stock updates, sales events and general brand information.

Remarketing was made for post-peak, giving you a chance to win back some of those lost visitors. These campaigns can be used to target previous visitors, encouraging them to return and convert.

Once a visitor has engaged with your brand, you have more data on their preferences. Use this insight to define segments and create tailored ads in the new year that are suited to the individual. Dynamic ads can be used to automatically adapt content to each user, ensuring they always receive relevant ads with a higher chance of engagement.

 This time of year, is ideal to entice customers to purchase that product they’ve had their eye on for a discounted price. Remarketing ads can be used to advertise a product to a user who showed interest. You could even feature a discounted price or promotion code as an incentive to convert.

New products or season lines are a great hook for reengaging shoppers who have shown interest in similar items. Social media posts or emails can be used to showcase new stock to get visitors to return to your site and purchase again.

There’s so much to learn from peak season. Using your team on the front line, data and previous performance can help drive decisions to forge customer loyalty that will last beyond peak.

Taking all this into account will help you plan for the year ahead. Maybe there are changes you want to make to your store or developments that need to be done to make these improvements possible.

Putting a roadmap in place or an eCommerce calendar of sorts that can be 

carried out through a retainer plan will help you get the most from your website and budget

. If you need to chat more about the year that lays ahead and how it could look for your eCommerce store, 

contact our team of Shopify Plus and eCommerce experts.

Time to get going - there’s only 312 days (at the time of publish) until Black Friday!

what did you learn this peak.

Our friends over at Klarna have compiled their research

 to show how the way consumers will shop has changed this peak. To some, it might still feel a bit early to mention the ‘C’ word. But Christmas is fast approaching and Klarna’s research proves that people are in the festive shopping spirit earlier than ever and plan to spend more.

Based on a comprehensive survey of over 8,000 UK shoppers and Klarna consumers, we present key insights into how shoppers are changing their consumer habits this peak and why it’s important to understand these changes.

what discovery tools we are using to find gifts.

Timing is everything, and families all over the world have begun to think about their plans for Christmas. It has been a tough couple of years, and many are hoping this Christmas will feel more normal now that we can reconnect with our nearest and dearest.

Nearly 20 percent of the 8,000 people who took part in Klarna’s survey said they had already begun shopping, with another 23 percent planning to get started before Black Friday. The reason why? Most early-bird shoppers want to avoid any last-minute stress and ensure Christmas is well and truly wrapped up before Christmas Eve.

It also turns out that those who plan on getting everything wrapped up early are planning to spend, on average, a staggering 32 percent more. It makes sense, whether it’s splurging on our loved ones or spoiling our lockdown pet, the great British public seems to have conclusively decided to make the most of this festive season.

Last year, many holiday shoppers revealed that their bulk of shopping was done over peak. Customers spent the most money on Black Friday (38 percent), Cyber Monday (24 percent) and Green Monday (12 percent) than any other days across the peak period.

It seems that many are going to be digging deep into their wallets this year, and they have every right to after last Christmas being almost unrecognisable to the masses. Almost a quarter of shoppers plan to spend more on gifts this season.

Many families have chosen to use the money they saved during lockdown from not going on holiday, commuting, seeing family, or going on days out to splurge this Christmas. This year, people are keen to get back to normality and are ready to spend big to make up for lost time.

Don’t underestimate the spending abilities of the younger generations too. This peak, Gen Z (40 percent) and Millennials (37 percent) are more likely than any other age category to expand their budgets. Younger shoppers are also more likely to seek out flexible payment plans like Klarna’s Pay in 3 solution this shopping season.

But who are all these gifts for? 81 percent of shoppers will be buying for family, but nearly half (44 percent) will be purchasing gifts for friends too and just 34 percent will be purchasing something for their significant other. Perhaps young couples are choosing to spend less on each other and save up for those much-missed holidays or larger life purchases such as houses or cars?

As for our work friends, the relationships with our colleagues are clearly changing. Maybe even secret Santa has had its day. Gone are the days of spending more time with them than with your family as working environments and patterns have seen a significant shakeup.

Over the 17 months that we faced rolling lockdowns and various restrictions, many people started jobs and left old ones behind, some without even meeting their new colleagues face to face. This has contributed to an 

easy-come, easy-go attitude towards workplaces

 which created uncertainty in office relationships. So, there’s little surprise that only a mere 7 percent are expected to buy for a work colleague this Christmas.

You may be unsurprised to hear that given more than 

 over the lockdown period, a whopping 64 percent of shoppers intend to buy presents for their furry (or feathery) companions this peak.

As dogs, cats, rabbits and reptiles joined families throughout the pandemic, they quickly cemented their place in our hearts as a great source of happiness. Helping many people get through the difficulties of quarantine, our pets kept us company, kept us entertained and kept us fit with regular exercise – there’s no wonder they’re set to be well and truly spoilt this Christmas.

Every year, it feels like the festive season starts earlier and earlier. Maybe we’re all excited to find a good bargain, or we just can’t wait to give our loved ones a great gift. Whatever the reason, Klarna’s research shows that many are set to start shopping earlier this year with 46 percent of people stating they’ll have begun shopping before Black Friday.

During the pandemic, many new consumers made the move to eCommerce to meet their shopping needs. It seems this move has stuck with Klarna reporting that 49 percent of shoppers will do the bulk of their Christmas shopping online.

What’s more, the report showed that the greatest growth in online shopping is from baby boomers and this demographic are expected to continue reaping the benefits of online shopping this peak.

As the majority look to online shopping, 1 in 8 (12 percent) shoppers do still plan to visit in-store locations. And what’s more, a huge 82 percent of shoppers expect a seamless, connected online and offline shopping experience no matter how they choose to make their Christmas purchases.

sustainable and eco-friendly for younger shoppers

There’s not only been an ongoing global pandemic, but we’re also experiencing the influence of leading climate change activists which has sparked action from major companies to reconsider their impact.

With greater concern for our planet, there is a 

 with many making their shopping choices based on the ethical mission and behaviour of a brand. This is particularly notable across Gen Z and Millennials who confirmed they are likely to shop from a brand with a charitable or ‘give-back mission’ compared to older generations.

When it comes to sustainability and ethics, 64 percent agreed they would opt-in for sustainable and eco-friendly gift-wrapping options.

the power of social media and your spending habits

Social media has already made its mark on the digital world as a powerful tool and an important part of customer acquisition. However, 

 with 63 percent of Gen Z and 59 percent of Millennials saying they have purchased a product after seeing it on social media.

This openness to finding new products online is only growing in popularity. Social interactions across different platforms can be used to create rich shopping experiences between your business and customers. Engaging with customers in a social commerce environment could be done through Q&A sessions, social posts, frequent stories and even live shopping events. 

In fact, livestream shopping seems to be the highlight, at least among younger audiences. 54 percent of Gen Z and 59 percent of Millennials say they’re interested in checking out livestream shopping events this year where brands can promote products and engage with their audiences. The power of these social media platforms is only multiplying with older shoppers (33 percent of Gen Xers and 16 percent of Baby Boomers) being influenced by their feeds too.

In terms of channels, it was found that 75 percent of men are expected to turn to Facebook for gift inspiration this year in comparison to 58 percent of women, who will mostly rely on Instagram. This is due to the growing reliance on social media this past year. Many celebrities and social media influencers also offer brand deals and endorsements which they offer to customers.

These stats go to show that social commerce isn’t just for one generation or one gender. This form of shopping is cementing itself in our lives as a key channel that’s only set to increase in popularity.

Brands can expect online shopping to continue prevailing this year. With the likes of well-trusted payment providers like 

Klarna combined with the power of Shopify

, you can focus on converting more shoppers on your store. We’ve implemented Klarna for many brands including 

 to create smooth and stress-free shopping experiences for their customers.

After the recent years we’ve all been through, one thing is for certain: this Christmas will surely be spectacular. If you want to talk more about 

making the most out of this year’s peak season now and into next year

get ready for peak trading.

Gifting: Are You Ready for Peak?

preparing for peak 2021: maximising sales with shopify plus.

An awful lot of data is collected during peak. Just getting your head around the sheer volume can be challenging, never mind comprehending how to translate it into valuable actions.

But if you can turn this data into new, profound customer knowledge, you’re sure to stay ahead and improve that bottom line.

We’re sure your peak preparations are well underway

 but to get the maximum impact from your investment you need a plan for your post-peak activity too. With the busiest shopping season of the year edging closer, we’re discussing how you can make the most of it and see the benefit of your efforts last into the new year and beyond.

how to maximise the return of your peak investment

The best place to start is to look at your peak performance. There are a number of areas to consider that will give you key insight. This could include:

did your website handle the traffic influx? 

With promotions rife and competition at an all-time high, peak season is notorious for driving high traffic levels to your site. How did your website cope? Did your site withhold the influx? Did you experience any negative feedback from customers on their experience? 

If your site performance is getting you down

, consider how it could be improved to ensure that it can cope at busier times.


Review your abandoned cart stats and how long it took your customers to get through the checkout process. If your abandoned cart rates are higher than usual, it’s a good opportunity to see how your checkout could be streamlined.


have you looked at your customer feedback? 

The good, the bad and the ugly – it’s all-important to review and analyse. Your customers’ feedback is a first-hand insight into what they think of your products and their experience with you. Review your peak feedback to uncover valuable insights that can be implemented for this year.


 Post-peak is a good time to assess the success of your promotions and marketing plan. Review how many customers redeemed discounts and through which medium. Are your customers downloading digital coupons or did they use a specific promo code? Did they see the discount on an ad, in-store or your website?

The peak period is a great opportunity to acquire new customers and customer data by incentivising them to shop with you. However, post-peak is when the real fun begins. Brands should 

 to transform them from one-time buyers into loyal advocates.

Chatting to Jordan, Partnership Manager at 

, he shared insight into how this can be done:

“Our tip to maximise sales is to make sure that new customers are signing up to your newsletter, make sure they're signing up to loyalty programmes, make sure they're incentivised to follow you on Instagram and Facebook.

Although businesses are going to have a huge spike in transactional orders over that weekend, the dividend is getting paid in the next 12 months following. If they can open that channel to communicate with that customer and get them to come back, trigger them to make a second, third and fourth purchase, that's really what's going to drive profitable growth.”

Getting customers to buy with you is just one part of the battle. Your post-purchase experience, including delivery and fulfilment, play an important role in making your customers happy.

During peak season, sales are likely to be at an all-time high which can put a strain on your warehousing and fulfilment teams. It’s worth reviewing how processes performed and what delivery options your customers preferred.

How many customers opted for same-day delivery or one-day shipping? How many used your click and collect services to pick up an item in-store? How many preferred your free standard delivery option? Refine and improve your fulfilment strategy for next year to ensure your customers can choose the delivery options that best suit their needs.

maximise the return of your paid media peak investment

During the peak period, significant time and money are invested into gathering data. Don’t let your efforts stop there. This data can be leveraged into the new year to reengage with those who didn’t convert to generate more sales.

Remarketing is an ideal tactic for this, giving you a chance of winning back some of those lost visitors. Remarketing campaigns can be used to target previous users, encouraging them to return and convert. So, how can you use this tactic after peak?

The new year brings with it the highly anticipated January sales. This is a perfect opportunity to entice customers to return and purchase that product they’ve had their eye on for a discounted price. Remarketing ads can be used to advertise the products specifically to the users who showed interest featuring a discounted price or promotion code as an incentive to convert.


New products and season lines are a brilliant hook for retargeting shoppers who have shown interest in similar items. Social media posts or emails can be used to visually showcase new stock, encouraging visitors to return to your site once again.


Once a visitor has interacted with your brand, you have more data on their preferences. Use this insight to define segments and create tailored ads suited to the individual. Dynamic ads can be used to automatically adapt content to each user, ensuring they always receive relevant ads.

Peak shopping season is the prime time to capture customer data for future use. Incentives such as loyalty schemes and promo codes can be used to encourage visitors to sign up for your newsletter or email campaigns.

Not only can you enjoy a boost in conversions, but this data can also be used to build upon your email marketing list which will be hugely beneficial for communications post-peak. Taking this approach can also help you forge those all-important customer connections allowing you to share new stock updates, sales events and general brand information to keep them engaged.

With so much to learn from your peak season, add a deep dive into how the sales event of the year shaped up to your peak plan. Using data and previous performance to drive decisions and improvements, you’re much more likely to make changes that resonate with your audience. The result? Sales and customer loyalty that last way beyond peak!

As an eCommerce business, you’ll no doubt want peak season to run as smooth and profitably as possible. That’s why it’s essential to get the most out of peak so you can keep your momentum going into the new year.

If you want to chat with a team of eCommerce experts about how to make the most of peak 2021 and apply your insights to next year, 

How Shopify Scripts Can Maximise Bundling for Peak Trading.

Last year was memorable to say the least.

Some brands were having the best retail performance they’d ever experienced. While the huge uptake in eCommerce was met with great opportunities, it was also met with great challenges.

The busiest time of year for many, 2020’s peak shopping period was a guessing game for all. Brands were unsure of what to expect compared to previous years and 2021 is very much the same. 

To discuss the fast-approaching peak season, 

. Discussing trends for this year and how merchants can make the most of increased demand, our panellists share their insight into peak 2021. 

2020 was a catalyst for eCommerce growth. With approximately 10 years of innovation occurring in three to six months, there’s no wonder shopping habits were transformed.

Here’s a summary of what our experts saw:

Out of necessity, many shoppers were buying products online that they wouldn’t have previously. For a number of merchants, this led to big acquisition opportunities to get new customers through the door. 

Matthias, Sales Executive at Shopify, supported this: 

“For the US market, McKinsey saw that at the end of 2019, eCommerce penetration was 15 percent and that jumped to about 35 percent in just a matter of three months. We saw everyone come online.”

There was also a significant shift seen in the demographics of people coming online which spread across many industries. Chris, Commercial Manager at Klarna, noted the same commenting, 

“For the Buy Now Pay Later Klarna option, Generation X were our largest growing customer base. It really flipped the antiquated view of who would be using the products we offer on its head”.

Merchants experienced immense pressure to cope with the increased demand. According to Klarna, they were regularly seeing 100 transactions per second across peak last year which gives an idea of the traffic going through websites during this time. 

Those brands that got peak 2020 right were those that managed to create a good customer experience and build customer loyalty. 

Jordan, Partner Manager at LoyaltyLion, commented: “One thing we thought was really interesting over that weekend was that members of a loyal customer base actually referred more of their friends. So, 10 percent of loyal members referred more customers which meant more acquisition on top of paid for acquisition channels as well, which is really shocking.”

55% of shoppers bought products online that they had previously only purchases in store – 

In 2020, 78% of consumers said they will be buying online more frequently within the next 12 months - 

40% of consumers said that they will only shop online within 5 years - 

Member orders jumped 13% meaning existing loyalty program members returned and repeat purchased - 

Customers redeemed 48% more rewards and engaged with the loyalty programs they were a part of - 

Loyalty members referred 10% more shoppers - 

Existing customers welcomed communications from brands they know and love – loyalty program email open rates saw an increase of 18% - 

New shoppers were open to building relationships with brands, with merchants experiencing a 29% uplift in program sign-ups - 

Since the pandemic began, many brands have accelerated their eCommerce journeys, and many have started their eCommerce journeys too. As a result, this year may only be the second peak season for some.

Not only are we seeing new customers come online but we could also have a new generation of less experienced merchants entering the eCommerce world.

So, how can they prepare? Here’s what we think the 2021’s peak trends could entail:

Last year, we saw the peak season start earlier than usual and we expect this to be the case again. Once just a weekend event at the end of November, Black Friday and Cyber Monday could now begin as early as October as consumers buy sooner to guarantee the products they want.

Since lockdowns have subsided and people have come off furlough, there could likely be more disposable income and a willingness to spend more. There’s also been pent-up anticipation of people not seeing loved ones or being able to gift as they usually do which could well be made up for this year. This is going to open many opportunities and elements such as alternative payment methods like Klarna are only expected to grow. 

Research from Adweek found that approximately 90 percent of people used at least one social app to find a new product. This openness to find new products online is only growing. Figuring out ways to create social shopping experiences is potentially going to permeate certain industries.

Now that people are able to shop in physical retail spaces, we expect peak 2021 to centre around omnichannel experiences. Merchants should focus on having a single line of communication with their technology to offer seamless experiences to their customers, however and wherever they choose to shop. 

using loyalty as a customer acquisition tool

Acquiring customers during peak season is hugely important. The surge in online shopping presents an opportunity to acquire customers that you wouldn’t have before. But with 89 percent of consumers saying they’ll stop buying with a brand after a negative experience, it’s important to get it right the first time. 

During peak season, many shoppers will be using a brand for the first time. Jordan (LoyaltyLion) believes that this factor could cause a shift in brand messaging: 

“What we're predicting is that brands are going to move away from this transactional, ridiculously high discounted approach and move towards getting a customer to actually understand their brand, the value of their product, their brand alignment and all of those elements.”

“I think people will remember those merchants that were there for them 12 months ago or were there in their time of need. I'm not talking about the Amazon world. I’m talking about the independent merchants and smaller companies out there. I think loyalty might actually supersede price and convenience for certain customers.”

If you can acquire and retain these customers, that’s when you enter real growth mode enabling you to scale fast.

It’s not only harder than ever to reach new customers due to the competitive nature of eCommerce, but it’s also becoming harder for brands to acquire new customers by relying on ad networks due to privacy changes. 

We recommend investing time in building relationships with your customers by opening up direct channels of communication. Whether that’s using your best and most valuable customers or lookalike audiences, or whether you're encouraging customers to sign up to your newsletter or follow you on social channels. 

Sustainability is growing to become a top customer expectation. Dan, MD at Statement, shares his thoughts: 

“Sustainability is not going away. But it poses a real challenge for brands, because there are some that have got sustainability at the heart of what they do. Then there are others where sustainability has perhaps not been as prominent, and those brands have got to go through an evolution. 

I'm really looking forward to seeing how brands evolve on that sustainability message and what impact it actually has versus what brands might say they're going to do.”

There you have it, the top predictions from our panel of eCommerce experts. But now you’re aware of the trends that could be coming our way this year, what can you do to make the most and maximise your sales?

We all know just how important preparing for peak is. Without a solid strategy in place, you’re likely to fail before you even begin. Our experts advise being self-critical - take a step back and complete a full analysis and end-to-end customer journey to nail this year’s offering on the head.

Even though 2020 peak season was a unique one, it’s still worthwhile taking a look back. Matthias (Shopify Plus) shares more:

“Take a look back, look at the number of customers you acquired. Out of those, how many purchased a second, third, fourth time? Was there a specific campaign you ran, a specific creative, some sort of email marketing template that got engagement or a high conversion rate? I think you could definitely take some learnings from this and avoid some major pitfalls based off other tactics that didn't work.”

Even better, there are a number of methods that can generate quick wins in this area. Chris (Klarna) gives us a rundown of ideas you can take into peak season and beyond: 

“Everything from FAQs, easy to answer customer queries, even just being able to get in touch with merchants to ask those pertinent questions is so important. You want your customers to be able to move on with each transaction in the simplest possible way. These are real quick wins that every business can take into peak and continually review throughout the year.”

Don’t assume what worked last year will work this year. Many merchants will offer a range of discounts and set them sitewide. But these discounts may not actually be what your customers want from Black Friday.

Speak to your audience. It’s something very few merchants actually do. Ask them what they would love to see from your brand this year – it could have a huge impact on your conversions and customer retention.

maximise acquisition but don’t forget about retention

Understand who you’re actually acquiring. Something as simple as setting up 

 and tagging new customers will help you feed them into your loyalty scheme. That way, even if they don’t purchase straight away, you’re still getting that brand exposure. 

Jordan (LoyaltyLion) expanded on this approach further:

“We always give the tip of making sure that new customers are signing up to your newsletter. Make sure they're signing up to loyalty schemes, make sure they're incentivised to follow you on Instagram and Facebook. Whilst you may have a huge spike in transactional orders on peak weekend, the dividend is getting paid in the next 12 months following.” 

While it’s important to put time and effort into your acquisition strategy, don’t forget about your already loyal customers. Reach out to those who have already shopped with you with incentives to get them to come back and convert again.

As people branch out to shopping in-store again, how can you connect the digital and offline worlds? Social interaction can be used to create a rich and immersive experience between customers and merchants. 

Engaging with customers in an online retail environment such as live Q&A sessions, social posts and stories help to establish a relationship with them. There has even been talk of bringing live video shopping into the eCommerce experience. With Klarna acquiring social shopping platform, 

, these advancements could be just around the corner. Taking this approach also ensures your customers are getting the answers they need in the most convenient way possible. 

Dan (Statement) shared his thoughts on the topic:

“These things are still quite new and there’s a balance of offering these services with logistics and providing it in a regular manner. But I think the brands who are open-minded are the ones who will win. 

I would love to see more merchants engage with that technology as we move into peak this year and beyond. I think those brands who create that connectivity, joy and fun are the ones that are going to gain a competitive edge.”

Not only have we been through a pandemic, but Brexit too. These events have impacted many industries and a lot have been stripped of supply. 

Alex, Channel Manager at Brightpearl, gave words of advice on inventory:

“A key thing is making sure you've got accurate inventory across all of your different sales channels. This means you never sell stuff that’s at a rudimentary level or that you're out of stock of as that’s probably one of the biggest disappointing customer experiences.”

get your delivery processes and offers right for your audience

Delivery can be a significant deciding factor when it comes to purchase. Alex (Brightpearl) shares some stats on why delivery is so important to get right:

“We did some research that showed that nearly half of consumers have had at least one bad experience related to delivery and tracking within the last year and almost half of retailers agreed they lost customers due to missed or failed deliveries.”

Get the foundations in place and ensure you’re set up for success so that you can offer choice as this choice can be a differentiator for your brand. It can be an influence over whether a consumer chooses to purchase, but also whether they choose not to purchase.

This is just the tip of the iceberg when it comes to 

 to hear even more insight directly from our panel of eCommerce experts. Or 

 if you need further guidance on making the most of this year’s peak period.

Preparing For Peak Trading with COVID-19.

Last year, we knew that peak was going to be different with the pandemic accelerating eCommerce trends two-fold. But despite rolling lockdowns and global hardships, 

2020 proved to be the most successful Shopify peak season to date

76 percent increase in global sales from 2019

50 percent more customers bought from Shopify merchants compared to 2019

Sales peaked at over $102 million at midday on Black Friday

Average time to checkout decreased by one minute

But that was last year, and our attention is now laser-focused on 2021’s peak shopping season. Reflecting on how businesses adapted, how customers responded and what this means for this year and beyond, we’re sharing insight into how you can get your Shopify store ready for peak trading.

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