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Gifting: Are You Ready for Peak?

How Shopify Scripts Can Maximise Bundling for Peak Trading.

Preparing For Peak Trading with COVID-19.

what to read next.

Peak is approaching and it’s approaching fast. After 

Shopify merchants reported record-breaking results

 last Black Friday Cyber Monday, will this year’s peak excel last year’s results or be impacted by a tougher financial climate? Only time will tell but failing to prepare for peak is one surefire way to see your profits plummet during the busiest time of year for eCommerce.

We're taking a look at how to get your Shopify store in tip-top shape to ensure your success this peak. 

how to prepare your store for the heightened demand

why communicating with your audience before peak is so important

how to integrate your peak plan with other channels

how Shopify can help you make the most of peak

If you haven’t done so already, it’s high time you began your peak preparations. The busiest trading time of the year, BFCM and Christmas shopping can put a strain on your customer experience if you’re not well prepared.

Jonathan Healey, MD at Statement, gives us his thoughts on peak amid a more turbulent financial landscape: 

“The problem with peak for many retailers is knowing how much to invest upfront in their digital landscape. Generally speaking over the last decade digital trading has been a banker and the more you invest the better the returns. But is that still the case in the midst of a cost-of-living crisis and an economy on the brink of recession?

Retailers may be tempted to adopt a “wait and see” approach this year and aim to leave any investment as late as possible. The risk here is that by the time you are ready to act your agency may be fully booked and you may have missed your opportunity. My advice would be to prepare well in advance for “Gold”, “silver” and “bronze” options during peak, be ready to push the button on all of them at a moment’s notice but commit early to completing at least your bronze list. Stepping up to silver or gold might come at a premium should you decide to do it last minute, but at that point it will almost certainly be worth it.”

Now is the time to clearly define your goals and the steps you’ll take to reach them. Here are some of the top considerations you need to consider in your peak plan:

A good place to start is by looking at last year’s performance. While it’s likely changes will occur this year, by analysing your previous data, you will be able to form a better picture of what to expect and where to focus your efforts for the best return. Consider possible trends for best selling products and when they experienced high sales demand.

It’s worth looking at which channels are driving traffic to your best sellers. Is it paid, social media, email, organic? Doing so will allow you to use this channel to drive maximum traffic to the areas you want.

Without enough stock, peak trading is set to be a bust. Using data and an understanding of what your audience is interested in, you can source the right products in the right quantities.

Promotions are the backbone of BFCM. Everyone expects a deal. Promotions, events and discounts should be considered during the planning phase. What discount is both affordable to you and attractive to your customers? Have you created marketing collateral to promote your offers? Which channels are you going to advertise them on?

Providing excellent customer service plays a big role in peak success and can help you stand out from the competition, especially during busy periods. Even better, it can also drive conversions and long-lasting customer loyalty. But don’t forget that your people are just that - people. Peak season doesn’t just put pressure on your eCommerce store, it can put pressure on your team too. It’s important to spend time preparing them on what to expect, ensuring enough staff are available to cater for your customers and that everyone’s aware of peak promotions, stock availability and delivery timescales.

The sooner you plan, the more time you’ll have to firm up your strategies and prepare for success. Fortunately, the Shopify platform is built to handle large loads such as the peak shopping season and they take extra precautions to ensure their servers don’t fall short.

Slow site speed, high bounce rates and frustrated users – poor site performance can be detrimental to your peak success. Optimising your site’s performance ahead of the shopping rush will keep your customers converting and helps to prevent site crashes.

Without a reliable platform, the seasonal traffic surge can slow down or even cause your site to crash. Tests should be run in advance to ensure your store can handle peak shopping loads.

One of the top issues during busy periods are slow pages. Research shows that 

93 percent of shoppers have left a website because it didn’t load fast enough

. With figures like these, speeding up your site could make a huge impact on your conversions. Even better, you can use 

 to calculate how your conversion rates could be improved by faster site speeds.

Getting your site navigation and search functionality in the best shape possible will help customers find what they’re looking for quickly and easily. With predictive site search, you can guide shoppers to the goods they want. 

 can considerably improve the onsite customer experience.

The holiday season is prime time for hackers to target vulnerable sites. Prevent fraud from taking hold with an 

. Using a Flow template can save you money and time spent looking for fraudulent orders. Once added to your Shopify store, emails will be sent prompting a review of high-risk orders before capturing payment to ensure you’re always aware of suspicious activity.

Google’s page speed analysis tool allows you to drill down into performance issues to see what’s causing the problem. 

 can be run against any webpage and provides audits for performance, accessibility, progressive web apps, SEO and more.All you have to do is provide the tool with a URL to audit and a report is generated on the quality of that page containing references on how to fix the issue(s).

During the peak shopping season, customers are often in a rush to get their shopping done. The more painless you can make your checkout process gives shoppers yet another reason to love your brand and ensures they reach conversion faster.

One way to do this is by letting shoppers skip to the cart and checkout without leaving the page they’re browsing. Using 

 places a customer’s preferred and trusted payment method through a super-fast checkout process on the product page.

Dynamic checkout buttons are great for busy shopping periods when customers want to convert fast. Checkout buttons can be third-party branded such as ‘Buy with Apple Pay’ or unbranded such as ‘Buy it now’.

In the competitive eCommerce world, how do you stand out and gain the trust of your customers? Social proof. Social proof can come in the form of reviews, images, video, testimonials and social media posts.

Now is the time to start collating this social proof and sharing it across your own digital platforms. Your website is a brilliant place to display social proof with some brands such as ASOS even using real-life customers on their product pages.

Social proof continues to be one of the most persuasive and effective methods of influencing a shopper into buying a product. To encourage your audience to provide their own social proof, why not offer them an incentive such as a 5 percent discount if they write a review. Or encourage them to tag your social account or use a community hashtag to get more people to see your brand.

If you want more tricks and insights into how to use social proof to generate more sales, take a read of our blog: 

social proof in ecommerce: what is it and why do you need it?

Preparing for large sales events can be stressful and challenging. These stresses only increase two-fold when you consider how many different sales events, promotions and discounts run through the course of Black Friday, Cyber Monday, Christmas Shopping and Boxing Day Sales.

This year, you can save your team a whole lot of trouble and those late nights by using an automated promotional tool. eCommerce automation can schedule, execute and monitor events such as sales, product releases, restocks and changes to site content.

Fortunately, Shopify has a range of tools designed to take the strain out of busy sales events. Between 

, tasks can be automated and time saved to increase efficiency and productivity. Freeing up your valuable time, you can place more focus on strategy adjustments based on real-time insights to drive more revenue.

Using Shopify to automate front and back end workflows will not only save your team precious time but also make your customer’s experience easy and fast.

Don’t leave it until the day your promotions kick-off to start communicating with your audience. This should begin well in advance of peak shopping events to build anticipation with your customers.

 is ideal to help you do just this. Make it known onsite that Wishlist is available to encourage customers to ‘love’ the products they’re interested in. Doing this will allow you to email customers if one of their desired products is discounted.

Another idea is to encourage site visitors to sign up for upcoming deals without giving away what those deals will be. This approach can be used to engage with users before they’ve even shopped with your brand. An exclusive pre-sale could be run for those who sign up, providing visitors with access to stock first before it runs out.

Not only is it important to ensure your website is prepared for peak, but you should also define your wider marketing plan to capitalise on the increase of people searching for products.

Paid media, email and social platforms are all effective channels to engage with your audience. Take a read of our top considerations to build momentum and drive traffic to your site ahead of peak:

With more people than ever before shopping online, opportunities are rife to engage with an even bigger online audience during this peak season. However, increased demand also means other businesses will be more aggressive with their promotional techniques which is why it’s so important to prepare your PPC campaigns now.

It’s worth analysing last year’s performance to give you a steer on this year’s decisions. Consider which products sold well, which pages were most visited, which messaging and promotions resonated best with your audience. Jump into your Google Analytics account to understand which landing pages were most popular so they can be optimised.

One thing customers are guaranteed to look for during peak trading is a good deal. Once you’ve decided what promotions you want to run, it’s time to start promoting those promotions! Your promos form the backbone of your digital marketing and will influence your onsite messaging, ad copy, imagery and even social media calendar. You’re looking to attract people with a deal so it’s important to start telling them about them prior to peak beginning.

 Remarketing ads can target previous website visitors to encourage them to return and convert with you. Past visitors can be targeted through remarketing lists while bids can be increased for the most valuable customers. Remarketing is often cost-effective as you already have a list of leads available to use. This means purchase intent is higher, cost per click is lower and messaging can be directed towards the right person at the right time.

If you want further guidance on how to make the most of paid media during peak, our connected specialist paid media agency, equation, wrote a blog on the topic: 

preparing for peak: what do you need to consider?

Emails are still top when it comes to engaging your audience. The customer data you gather can be used to target individuals with relevant emails based on products they’ve shown interest in on the run-up to peak. As your audience will no doubt be inundated with emails, it’s important to ensure yours stands out:

Peak shopping season is a good time to capture additional customer data for future use too. Use incentives such as a 10 percent discount to encourage people to subscribe. Not only can you enjoy a boost in conversions ahead of peak, but you can even use the data to build up your email marketing list.

Your subject lines are the first thing your audience will see when it comes to your emails. Make sure your subject lines are concise, engaging and clearly state the offer that’s up for grabs. Consider 

A/B testing your subject lines as this can help you understand what performs best

In the peak shopping frenzy, customers will likely browse numerous websites and place multiple items in their shopping carts. In many cases, these carts will be abandoned as the shopper is distracted by another product or promotion. Email can draw them back to you and encourage conversion. An additional promotional incentive could also be used.

Designing emails that your subscribers want to open and click on can be challenging. A well-designed optimised email is essential for driving engagement with your audience to generate a higher ROI. 

Social media is one of the most powerful marketing tools today. Able to engage, communicate and promote your business far and wide, there are many platforms that can be used to support your peak trading season.

 Social proof such as reviews, testimonials and 

 can drive awareness, build trust and convert users into loyal customers. 

UGC in particular is great for both your eCommerce store and social media. Content that your audience has already created and posted featuring your products can be reshared (with permission) to your brand’s accounts. This is a tactic we deployed for 

 which helped them promote how effective their products really are with the use of real-life customers.

Once you’ve settled on those all-important promotions and sales events, it’s important to advertise them. Social media channels are effective for building excitement around an event. Through the use of stories, polls, regular posts and communications with your audience, you can get more people interested in your promotions before they even launch.

Many social platforms today offer their own, native shopping functionality built into the app. Providing your customs with more than one place to shop makes the purchasing and conversion process even easier. Selling products directly within the app allows customers to browse, research, engage and convert all in one place. Fortunately, Shopify has a whole range of 

 including ones for social media channels such as 

A common issue merchants struggle with during busy shopping periods is coping with the big influx in traffic. As a hosted platform, Shopify means your store is built to handle peak performance all year round.

Thanks to Shopify’s infrastructure, the platform is a secure and reliable option for eCommerce stores – this is one of the main reasons brands choose to switch to them. Fast and dependable with unlimited bandwidth and 99.9 percent average uptime means you can rest easy knowing your site is performing at its best during the busiest time of the year.

As a Software-as-a-Service (SaaS) platform, Shopify takes care of the technology so you can focus on your business. Always striving to maximise stores powered by Shopify, they continuously improve server-side performance such as hosting, security and stability.

Make the most of the peak shopping period with a post-peak plan. With so many incentives, promotions and sales events flying around, this isn’t just a chance to drive revenue. Peak can be beneficial for your business into the new year and beyond.

By avoiding site slowdowns, connecting your customers to the products they want and letting them checkout fast, your sales are set to soar this peak season. To find out how we can support you in driving your best peak performance so far, 

get in touch with our team of eCommerce experts

get ready for peak trading.

how shopping habits have changed this peak.

maintain your peak season momentum into next year. 

common barriers to ecommerce growth.

It's not time to stop thinking about Christmas just yet. We may still be recovering from excessive mince pies, vino and turkey, but before we box away the festive season until later this year and jump into that next campaign or season, there's important tasks to complete.

the lessons you can learn from peak to make 2022 even better.

the areas of your business you can gather valuable data and insights from.

how to make the most of your newly acquired customers this year.

In such busy times, we can all be guilty of putting the last 12 months to the back of our minds and simply cracking on with the year ahead.

However, you’ve just made it through the epic event of managing peak trading that wasn’t made any easier by an ongoing global pandemic. Before you jump in, take the time to reflect and celebrate those wins to set the scene for the year ahead and be sure to congratulate yourself (and your team) on last year’s achievements. 

lessons you can take into the next 12 months

We’re a couple of weeks into January, you’ve had chance to clear those emails and complete those admin tasks that awaited you in the new year. But before everybody gets pulled into the fast pace of 2022, this is an ideal time to book in some time with team members across key departments to review how peak went.

Catching up with your teams should be a top priority and you’ll get more out of the process if you do it collaboratively. Consider covering topics such as:

what lessons can you learn to make the year ahead even better?

while it’s fresh in your mind, what learnings can you take to implement into peak this year?

are there are any areas that didn’t work out as hoped?

With a huge volume of sales recently passing through your store, the sheer data available is just waiting for you to investigate. If you want to stay ahead, use all the learnings you possibly can to drive even better results this year.

It’s worth splitting this analysis down into multiple areas so it’s easier to spot learnings. While you explore each, consider how they compare to your expectations and the previous year.

Maybe a promotion or product surpassed expectations and was extremely successful. Or maybe you invested budget into a particular sales channel that didn’t perform as well as you hoped.

It’s important to have a critical yet open mindset to gather and make use of the most valuable insights you can gain from analysing:

 Which products sold well and which not so much?

 Where did the majority of your sales come from? Which channels performed particularly well, and which didn’t hit the mark?

 Which channels performed above the rest and which channels weren’t up to scratch?

 Did you experience any operational issues such as delayed delivery times or longer customer query response times?

 Did you notice any standout activity that other merchants were doing?

Acquiring customers is only half of it. During peak, you’ve invested significant time and money into gathering data. Don’t let your efforts stop there. This data can be leveraged into the new year to reengage with those who didn’t convert to generate more sales.

How will you make the most of these new customers to grow your repeat sales this year?

Ensure you’re continuing those all-important customer connections with engaging post-peak communications featuring new stock updates, sales events and general brand information.

Remarketing was made for post-peak, giving you a chance to win back some of those lost visitors. These campaigns can be used to target previous visitors, encouraging them to return and convert.

Once a visitor has engaged with your brand, you have more data on their preferences. Use this insight to define segments and create tailored ads in the new year that are suited to the individual. Dynamic ads can be used to automatically adapt content to each user, ensuring they always receive relevant ads with a higher chance of engagement.

 This time of year, is ideal to entice customers to purchase that product they’ve had their eye on for a discounted price. Remarketing ads can be used to advertise a product to a user who showed interest. You could even feature a discounted price or promotion code as an incentive to convert.

New products or season lines are a great hook for reengaging shoppers who have shown interest in similar items. Social media posts or emails can be used to showcase new stock to get visitors to return to your site and purchase again.

There’s so much to learn from peak season. Using your team on the front line, data and previous performance can help drive decisions to forge customer loyalty that will last beyond peak.

Taking all this into account will help you plan for the year ahead. Maybe there are changes you want to make to your store or developments that need to be done to make these improvements possible.

Putting a roadmap in place or an eCommerce calendar of sorts that can be 

carried out through a retainer plan will help you get the most from your website and budget

. If you need to chat more about the year that lays ahead and how it could look for your eCommerce store, 

contact our team of Shopify Plus and eCommerce experts.

Time to get going - there’s only 312 days (at the time of publish) until Black Friday!

what did you learn this peak.

Our friends over at Klarna have compiled their research

 to show how the way consumers will shop has changed this peak. To some, it might still feel a bit early to mention the ‘C’ word. But Christmas is fast approaching and Klarna’s research proves that people are in the festive shopping spirit earlier than ever and plan to spend more.

Based on a comprehensive survey of over 8,000 UK shoppers and Klarna consumers, we present key insights into how shoppers are changing their consumer habits this peak and why it’s important to understand these changes.

what discovery tools we are using to find gifts.

Timing is everything, and families all over the world have begun to think about their plans for Christmas. It has been a tough couple of years, and many are hoping this Christmas will feel more normal now that we can reconnect with our nearest and dearest.

Nearly 20 percent of the 8,000 people who took part in Klarna’s survey said they had already begun shopping, with another 23 percent planning to get started before Black Friday. The reason why? Most early-bird shoppers want to avoid any last-minute stress and ensure Christmas is well and truly wrapped up before Christmas Eve.

It also turns out that those who plan on getting everything wrapped up early are planning to spend, on average, a staggering 32 percent more. It makes sense, whether it’s splurging on our loved ones or spoiling our lockdown pet, the great British public seems to have conclusively decided to make the most of this festive season.

Last year, many holiday shoppers revealed that their bulk of shopping was done over peak. Customers spent the most money on Black Friday (38 percent), Cyber Monday (24 percent) and Green Monday (12 percent) than any other days across the peak period.

It seems that many are going to be digging deep into their wallets this year, and they have every right to after last Christmas being almost unrecognisable to the masses. Almost a quarter of shoppers plan to spend more on gifts this season.

Many families have chosen to use the money they saved during lockdown from not going on holiday, commuting, seeing family, or going on days out to splurge this Christmas. This year, people are keen to get back to normality and are ready to spend big to make up for lost time.

Don’t underestimate the spending abilities of the younger generations too. This peak, Gen Z (40 percent) and Millennials (37 percent) are more likely than any other age category to expand their budgets. Younger shoppers are also more likely to seek out flexible payment plans like Klarna’s Pay in 3 solution this shopping season.

But who are all these gifts for? 81 percent of shoppers will be buying for family, but nearly half (44 percent) will be purchasing gifts for friends too and just 34 percent will be purchasing something for their significant other. Perhaps young couples are choosing to spend less on each other and save up for those much-missed holidays or larger life purchases such as houses or cars?

As for our work friends, the relationships with our colleagues are clearly changing. Maybe even secret Santa has had its day. Gone are the days of spending more time with them than with your family as working environments and patterns have seen a significant shakeup.

Over the 17 months that we faced rolling lockdowns and various restrictions, many people started jobs and left old ones behind, some without even meeting their new colleagues face to face. This has contributed to an 

easy-come, easy-go attitude towards workplaces

 which created uncertainty in office relationships. So, there’s little surprise that only a mere 7 percent are expected to buy for a work colleague this Christmas.

You may be unsurprised to hear that given more than 

 over the lockdown period, a whopping 64 percent of shoppers intend to buy presents for their furry (or feathery) companions this peak.

As dogs, cats, rabbits and reptiles joined families throughout the pandemic, they quickly cemented their place in our hearts as a great source of happiness. Helping many people get through the difficulties of quarantine, our pets kept us company, kept us entertained and kept us fit with regular exercise – there’s no wonder they’re set to be well and truly spoilt this Christmas.

Every year, it feels like the festive season starts earlier and earlier. Maybe we’re all excited to find a good bargain, or we just can’t wait to give our loved ones a great gift. Whatever the reason, Klarna’s research shows that many are set to start shopping earlier this year with 46 percent of people stating they’ll have begun shopping before Black Friday.

During the pandemic, many new consumers made the move to eCommerce to meet their shopping needs. It seems this move has stuck with Klarna reporting that 49 percent of shoppers will do the bulk of their Christmas shopping online.

What’s more, the report showed that the greatest growth in online shopping is from baby boomers and this demographic are expected to continue reaping the benefits of online shopping this peak.

As the majority look to online shopping, 1 in 8 (12 percent) shoppers do still plan to visit in-store locations. And what’s more, a huge 82 percent of shoppers expect a seamless, connected online and offline shopping experience no matter how they choose to make their Christmas purchases.

sustainable and eco-friendly for younger shoppers

There’s not only been an ongoing global pandemic, but we’re also experiencing the influence of leading climate change activists which has sparked action from major companies to reconsider their impact.

With greater concern for our planet, there is a 

 with many making their shopping choices based on the ethical mission and behaviour of a brand. This is particularly notable across Gen Z and Millennials who confirmed they are likely to shop from a brand with a charitable or ‘give-back mission’ compared to older generations.

When it comes to sustainability and ethics, 64 percent agreed they would opt-in for sustainable and eco-friendly gift-wrapping options.

the power of social media and your spending habits

Social media has already made its mark on the digital world as a powerful tool and an important part of customer acquisition. However, 

 with 63 percent of Gen Z and 59 percent of Millennials saying they have purchased a product after seeing it on social media.

This openness to finding new products online is only growing in popularity. Social interactions across different platforms can be used to create rich shopping experiences between your business and customers. Engaging with customers in a social commerce environment could be done through Q&A sessions, social posts, frequent stories and even live shopping events. 

In fact, livestream shopping seems to be the highlight, at least among younger audiences. 54 percent of Gen Z and 59 percent of Millennials say they’re interested in checking out livestream shopping events this year where brands can promote products and engage with their audiences. The power of these social media platforms is only multiplying with older shoppers (33 percent of Gen Xers and 16 percent of Baby Boomers) being influenced by their feeds too.

In terms of channels, it was found that 75 percent of men are expected to turn to Facebook for gift inspiration this year in comparison to 58 percent of women, who will mostly rely on Instagram. This is due to the growing reliance on social media this past year. Many celebrities and social media influencers also offer brand deals and endorsements which they offer to customers.

These stats go to show that social commerce isn’t just for one generation or one gender. This form of shopping is cementing itself in our lives as a key channel that’s only set to increase in popularity.

Brands can expect online shopping to continue prevailing this year. With the likes of well-trusted payment providers like 

Klarna combined with the power of Shopify

, you can focus on converting more shoppers on your store. We’ve implemented Klarna for many brands including 

 to create smooth and stress-free shopping experiences for their customers.

After the recent years we’ve all been through, one thing is for certain: this Christmas will surely be spectacular. If you want to talk more about 

making the most out of this year’s peak season now and into next year

preparing for peak 2021: maximising sales with shopify plus.

An awful lot of data is collected during peak. Just getting your head around the sheer volume can be challenging, never mind comprehending how to translate it into valuable actions.

But if you can turn this data into new, profound customer knowledge, you’re sure to stay ahead and improve that bottom line.

We’re sure your peak preparations are well underway

 but to get the maximum impact from your investment you need a plan for your post-peak activity too. With the busiest shopping season of the year edging closer, we’re discussing how you can make the most of it and see the benefit of your efforts last into the new year and beyond.

how to maximise the return of your peak investment

The best place to start is to look at your peak performance. There are a number of areas to consider that will give you key insight. This could include:

did your website handle the traffic influx? 

With promotions rife and competition at an all-time high, peak season is notorious for driving high traffic levels to your site. How did your website cope? Did your site withhold the influx? Did you experience any negative feedback from customers on their experience? 

If your site performance is getting you down

, consider how it could be improved to ensure that it can cope at busier times.


Review your abandoned cart stats and how long it took your customers to get through the checkout process. If your abandoned cart rates are higher than usual, it’s a good opportunity to see how your checkout could be streamlined.


have you looked at your customer feedback? 

The good, the bad and the ugly – it’s all-important to review and analyse. Your customers’ feedback is a first-hand insight into what they think of your products and their experience with you. Review your peak feedback to uncover valuable insights that can be implemented for this year.


 Post-peak is a good time to assess the success of your promotions and marketing plan. Review how many customers redeemed discounts and through which medium. Are your customers downloading digital coupons or did they use a specific promo code? Did they see the discount on an ad, in-store or your website?

The peak period is a great opportunity to acquire new customers and customer data by incentivising them to shop with you. However, post-peak is when the real fun begins. Brands should 

 to transform them from one-time buyers into loyal advocates.

Chatting to Jordan, Partnership Manager at 

, he shared insight into how this can be done:

“Our tip to maximise sales is to make sure that new customers are signing up to your newsletter, make sure they're signing up to loyalty programmes, make sure they're incentivised to follow you on Instagram and Facebook.

Although businesses are going to have a huge spike in transactional orders over that weekend, the dividend is getting paid in the next 12 months following. If they can open that channel to communicate with that customer and get them to come back, trigger them to make a second, third and fourth purchase, that's really what's going to drive profitable growth.”

Getting customers to buy with you is just one part of the battle. Your post-purchase experience, including delivery and fulfilment, play an important role in making your customers happy.

During peak season, sales are likely to be at an all-time high which can put a strain on your warehousing and fulfilment teams. It’s worth reviewing how processes performed and what delivery options your customers preferred.

How many customers opted for same-day delivery or one-day shipping? How many used your click and collect services to pick up an item in-store? How many preferred your free standard delivery option? Refine and improve your fulfilment strategy for next year to ensure your customers can choose the delivery options that best suit their needs.

maximise the return of your paid media peak investment

During the peak period, significant time and money are invested into gathering data. Don’t let your efforts stop there. This data can be leveraged into the new year to reengage with those who didn’t convert to generate more sales.

Remarketing is an ideal tactic for this, giving you a chance of winning back some of those lost visitors. Remarketing campaigns can be used to target previous users, encouraging them to return and convert. So, how can you use this tactic after peak?

The new year brings with it the highly anticipated January sales. This is a perfect opportunity to entice customers to return and purchase that product they’ve had their eye on for a discounted price. Remarketing ads can be used to advertise the products specifically to the users who showed interest featuring a discounted price or promotion code as an incentive to convert.


New products and season lines are a brilliant hook for retargeting shoppers who have shown interest in similar items. Social media posts or emails can be used to visually showcase new stock, encouraging visitors to return to your site once again.


Once a visitor has interacted with your brand, you have more data on their preferences. Use this insight to define segments and create tailored ads suited to the individual. Dynamic ads can be used to automatically adapt content to each user, ensuring they always receive relevant ads.

Peak shopping season is the prime time to capture customer data for future use. Incentives such as loyalty schemes and promo codes can be used to encourage visitors to sign up for your newsletter or email campaigns.

Not only can you enjoy a boost in conversions, but this data can also be used to build upon your email marketing list which will be hugely beneficial for communications post-peak. Taking this approach can also help you forge those all-important customer connections allowing you to share new stock updates, sales events and general brand information to keep them engaged.

With so much to learn from your peak season, add a deep dive into how the sales event of the year shaped up to your peak plan. Using data and previous performance to drive decisions and improvements, you’re much more likely to make changes that resonate with your audience. The result? Sales and customer loyalty that last way beyond peak!

As an eCommerce business, you’ll no doubt want peak season to run as smooth and profitably as possible. That’s why it’s essential to get the most out of peak so you can keep your momentum going into the new year.

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