eCommerce & Digital Marketing Blog

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Brand Development

How To Use Digital To Build Precise eCommerce Customer Profiles

Being able to target your customers effectively is essential to the success of any eCommerce store. You need to think about the motivations of your customer at every stage of the eCommerce process - building your online store, developing marketing strategies and managing customer service. Digital platforms give you access to more customer data than ever before, with access to their habits, interests, age, location and a whole lot more. So here’s how to use digital to build precise eCommerce customer profiles…

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