COVID-19: Unlock new opportunities. Read more.

Thursday 1st December 2016

Our Multi-Channel Roundup of Black Friday & Cyber Monday 2016

Tom Shackleton

With this year’s Black Friday and Cyber Monday extravaganza drawing to a close, it’s time for retailers to take stock of how the shopping event is changing holiday retail. Black Friday is still a fairly new phenomenon in the UK, and the way that customers interact with the event continues to evolve.

This year, there are some interesting lessons for retailers to learn around the importance of a multi-channel approach.

Shoppers have shown a preference for convenience, speed and ease of access when it comes to finding those Black Friday deals, with multi-channel at the heart of the UK’s largest retailers’ strategies.

Take a look at our Black Friday & Cyber Monday multi-channel roundup for 2016 on our sub-brand’s blog over on Statement Retail.


Learn how the best eCommerce businesses grow faster

Sign up for Headlines - our regular newsletter which shares insights on how the best brands are growing in online retail right now. 

It’s written by our expert team, many of who have worked in-house for leading retail brands such as John Lewis, Selfridges and La Redoute.

By providing your email address, you agree to receive our eCommerce insights & strategies newsletter. Your data is securely stored, we’ll never pass on your details and you can unsubscribe anytime.

Insights

COVID-19: How to unlock
new opportunities

Success Story

How we helped NEOM to replatform from Magento 2 & double sales in 9 months