As Google Penalises Mobile Pop-Ups - How Can eCommerce Adapt?

The latest change to come out of Google HQ relates to mobile interstitials (pop-ups to you and me). Google is beginning to frown upon and penalise any mobile features that create (what they view as) a bad experience. They began punishing sites that aren’t ‘mobile friendly’ back in April 2015 and this is continuing today with their new policies on pop-ups.

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