to prepare for Christmas well in advance if you want to be ahead of the curve come the holiday season. This is no different for independent eCommerce retailers. In fact, if you want to compete with the large online retailers that have come to dominate Christmas eCommerce, you’ll need to be very well prepared indeed.
f independents at Christmas.
to g picture possible for planning their Christmas activities. Although you probably won’t have as much data at your disposal, you should still be analysing what you
Analyse Your Sales Data
typically sells well at Christmas and which of last year’s hits you’ll want to stock up on again.
Track Your Web Traffic Data
where the spikes occur and h
Build Your Social Media Following
Grow Your Email Marketing List
Start Engaging with Press
Offer Content to Bloggers
Create a Brand Partnership for Competitions
as a prize to attract customers.
a competition together. This should increase the reach of your competition and make it more attractive to potential customers of both brands.
Plan Some Festive Content
Create a Google AdWords Strategy
products in greater numbers.
Review Your Customer Service Processes
Once visitors reach your store, you will want to make sure that they can find and buy what they’re looking for as quickly and painlessly as possible. The way you lay out your store for Christmas should enable them to do this.
Add a Christmas Shop Section
Optimise Your Navigability
Add Christmas Design Elements
One of the biggest issues for independent eCommerce retailers can be delivery. It’s becoming increasingly difficult for smaller online stores to compete with the unrealistic delivery expectations set by companies such as Amazon.
Offer Free Delivery
Click and Collect
over home delivery! If you have a brick and mortar store, offering click and collect is a great way to drive customers into your store. If not, services like allow anyone to have deliveries sent to one of their collection locations, making delivery much more convenient.
Offer Free Returns
100% sure about, in the knowledge that they can return the items without
can offer free returns to your customers, but if this is out of your financial reach, try to make your returns process as simple as possible. Make returns information visible on your site so that visitors can find it easily and suggest the easiest method for customers to return goods to you.
Take Note of The Last Delivery Dates
Put Re-Stocking Agreements in Place
Use Shopify Apps
have access to many fantastic apps for customising the functionality of their store, and there are some great personalisation apps there too.
Segment Your Customers for Targeted Emails
Put Together a Social Advertising Plan
Create a January Sale Plan for Leftover Stock
Plan Your Christmas Offers & Discounts
Be Aware of Black Friday & Cyber Monday