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Being able to target your customers effectively is essential to the success of any eCommerce store. You need to think about the motivations of your customer at every stage of the eCommerce process - building your online store, developing marketing strategies and managing customer service. Digital platforms give you access to more customer data than ever before, with access to their habits, interests, age, location and a whole lot more. So here’s how to use digital to build precise eCommerce customer profiles…
and to gather information and fill in any holes you feel there may be in your customer personas.
the questions they ask about your products can be very useful for assessing their priorities. Understanding your customers’ intentions is essential for building strong personas. For example, if many of your customers ask about price as their first port of call in response to a post