Advertising and boosting social posts has become an important part of many business’ marketing strategies. But for those with little experience of managing social advertising budgets and running campaigns, it can be difficult to judge exactly how much you should be investing into social media advertising. There are various things you should be considering when setting your budget if you want to get the best return on investment and boost your sales effectively.
If you have run social media marketing campaigns previously, using data from your past campaigns is essential for informing the direction of your current one.
and offer their own analytics dashboards that provide detailed information on your previous social media advertising campaigns. They allow you to assess how much you spent per click and track customers right through to conversion.
for a general impression of the types of user for each social network. You should also be looking at the social analytics for your own accounts. Even if you have’t previously carried out any campaigns, Facebook Insights will give you a detailed picture of your viewers and followers, segmented by age, gender, location and many other factors.
area so that you only reach those who could actually visit you
Once you know which platforms best suit your target market, you need to think about dividing your budget between social media platforms.
target new followers - it all depends on your goals.