Free Expert eCommerce Advice
Sign up & be the first to receive our expert advice on how to increase your sales, improve your efficiency and build your brand.
In the competitive world of social media, brands increasingly rely on promoting their posts in order to achieve high engagement through boosting and ads. Changes to the way social feeds and timelines are organised over recent years, across various social networks, has made it much more difficult for brands to put their posts in front of their social following. But if you don’t have access to the kind of budget your competitors are using on a daily basis, reaching and engaging much of your following can seem very difficult. There are, however, things you can do to compete.
using images will make your posts stand out, they are used so widely on social media now, that you’re at a huge disadvantage if you don’t use them. Be aware that although posts with images gain better interaction stats, they can reduce your reach on Facebook when not used correctly. If you’re sending traffic to your website, you should be using a ‘link post’, but if you want to share visual content, then an image is perfect.
See how this post from Econsultancy poses a question to the reader. It provides enough information to inform readers of what the article is about, but alludes to something more interesting that you’ll have to click through to find.
after all, nobody can resist the chance to get something for free. But running a competition means you have to offer a prize - and prizes cost money. If you only have a small social budget, or none at all, running competitions like this could be out of your reach.
As well as producing blog posts, other forms of content such as producing infographics and other shareable content are great ways of engaging your following. Consider what kinds of content your followers are likely to want to share. It’s doesn’t even have to be related to your products, as long as it still fits with your brand. For example, as you can see below, Audi post race results on their Twitter page - something that their followers are likely to be interested in, but that isn’t directly related to their product. It’s creates value for their social media accounts and helps engage customers.
When interacting with your customers on social media, your followers will expect a quick response. The more prompt you are with your interactions, the more likely they are to use social media as a point of contact again in the future. If social media users know that you are likely to respond quickly and with relevant answers, they’ll come to you with their product queries, rather than a competitor.
boosting your posts, you need to be as professional as possible to get your brand across to users and act with best practice in mind at all times.
going to be paying to promote your posts. You need to compensate for the head start this gives brands that do promote by spreading your posts to as wide an audience as possible.
Post timing is very important for capturing as much of your audience as possible with a post. Social network analytics features offer great insight into what times of day your followers are most likely to be online, and even when they are most likely to interact with your posts. Networks like Facebook and Twitter offer their own analytics tools, free for users, that allow you to gain these insights, along with a lot more data.
Start experimenting with posting at different times of day and look at how this effects your post interaction. You should be able to build up a good picture of when is the best time of day to post, as well as which days of the week achieve the most engagement.
and will allow your to plan your social media posts ahead of time and make sure that they land on your feeds at the most opportune moments.
posting the same kind of content every day. You’ll want to promote your product or service, but also mix in blog posts, 3rd party content and anything else you feel your customers will be interested in. While you want visitors arriving at your pages expecting quality content, you also want to surprise them with unexpected content if you are to engage them.
content. So if you
or and let us know what techniques have been helpful for engaging your followers.