sells espresso beans on it’s site but differentiates the descriptions for each variety in any way possible
- it should be changing and updating regularly
sure to produce original content on a regular basis and don’t forget to use your blog posts to drive readers to your product pages. Using customer stories or case studies is a simple way of putting together some meaningful content that should engage your customers.
is a good place to start with making sure that your site is optimised well for mobile devices.
writes a review of your new product and includes a link to your store, this will improve your site’s reputation. The more authoritative and reputable the external site, the bigger influence on your ranking.
Having your products featured by bloggers and influencers is a great way to build links with trustworthy sites. Offer to send them a free sample in exchange for a feature and get them to link to your site. These links should have the added benefit of driving meaningful traffic to your site. It’s good to try and create positive relationships with bloggers, you can then return to them in future and continue to use them for link building.
both national and local is another great way to build links. You could offer them a feature on your company, new product or service.
getting coverage in national press is likely to be much more difficult and time consuming, national press will give your eCommerce business links from some of the most reputable and authoritative sites there are.
all of your blog posts, offers, new products and anything else that would be relevant.