1. Think about Your Calls to Action
2. Minimise the Number of Steps
3. Reduce the Number of Fields
and where is a great way of keeping them in the checkout process by giving the confidence that they are in control of the information they give away. It should also help to stop visitors from getting frustrated with an over-complicated checkout.
4. Make Sure Customers Know What to Expect
unwelcome surprises when they reach your checkout. Include all of the relevant information, such as delivery costs, on pages prior to the checkout so that customers don’t feel they’ve been hit with any hidden costs when they reach the point of paying for their order. Include the full price of products on your site and make any other fees or taxes apparent to the visitor.
5. Reduce Your Page Load Speeds
6. Test All Changes
Don't Stop There