of names that have already been registered.
that as of the close of the third quarter last year, over 299 million domain names had been registered. That means you’re up against a lot of people searching for that perfect home on the net.
upon the right one.
1. The right TLD for you
Your TLD doesn’t have to be exclusive either, using a .co.uk domain on your UK marketing material that simply redirects to your main .com international site is completely acceptable, and sometimes standard in the eCommerce world.
2. Checking for competition
you in some deep legal trouble.
3. The big fight: discoverability vs. brandability
included in your domain name. “Footwear” would no longer be a credible keyword for our fictional company, although we still have “Shoes” to keep us relevant. There are no right and wrong answers when it comes to balancing these two factors, but it’s essential that you keep them in mind when deciding on your perfect domain name.
4. Struggling to find perfection
- - try and stay at around 3 words or fewer, and keep your URL as short as possible, somewhere under 18 characters is perfect;
- - you don’t want to have to spell out your domain name over the phone where possible;
- - registering itsupportbyjoe.com when you only really offer email backups isn’t ideal;
- - don’t put two similar words next to each other.
to combine some keywords and create an incredibly discoverable name.
and we’ll be more than happy to help.