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and whil they may not drive sales in the short term, they’re great for building a strong following that you can build on.
Before considering anything else, you need to decide what the objective of your contest will be. Do you want to use the competition to target new customers or do you want to use it to increase loyalty and repeat purchasing amongst your existing ones?
can gather extra data on the entrant in the process.
is to offer a your own products and similar or related products.
with a new product launch. Offering the chance to win a new or even unreleased product is sure to increase the buzz around your launch and send search traffic towards your site.
Even if it’s not the primary objective of your contest, you shouldn’t miss a great opportunity to gather customer data as well.
likely to be more receptive to being included in future email marketing campaigns. Following up on the data you gather during a contest could well deliver more sales than the contest itself.
your product range.
direct competition is a fantastic way of increasing the reach of your contests and enforcing your brand identity. Having access to two separate brands social following means higher engagement and positioning your brand alongside one that attracts a similar target customer can align your brand with theirs in the minds of customers.