as a long term partner for strategic mutual marketing, brand partnerships open up new and unique opportunities to grow your eCommerce business. Refusing to make any friends doesn’t get you very far - and the same applies for your business.
that often comes with shopping with a new brand for the first time.
class, could be a good fit.
When choosing a partner brand, you need to make sure that your messaging will be consistent - if it turns out that the way you communicate your brand is completely different to how your partner communicates theirs, this could damage your brand more than it benefits it.
class to create a competition would allow for the appropriate and inspiring theme of a passion for cooking and fine d
Whether you choose to do this on an ongoing basis, or you offer these product bundles as an exclusive, limited time offer, bringing related products from two brands together gives the impression to your customers of a high product value and also selling these bundles on your partner’s site will raise further awareness for your brand.
Whether you book a stall at a local town fair and host an interactive activity that combines their service with your products (no-bake cupcakes with their instructors and your utensils?) and give gift vouchers or a discount code to attendees, or you plan something a little more extravagant, incentivising coming along, and making sure it’s an event that is interactive and worth the journey will ensure that your attendees leave as customers.
working to raise money and increase awareness for a cause that you are passionate about.
Where relevant, having an agreement to incorporate a section into your email campaigns about each other can be beneficial in promoting each other and reminding each of your customer bases about the partnership.
or and we’ll be happy to help.
Start your planning now with our free, comprehensive 2019 eCommerce Calendar.