want to make sure it’s working. And if it’s not working, you want to know why. But for many marketing managers or business owners, it can sometimes be difficult to understand just how to do this accurately and fairly.
Set up call-tracking and conversion tracking
which means you can see where conversions happened and when - right on your dashboard. Facebook has
Compare digital reports with your sales reports
Invest in a 'single customer view' system and avoid placing blame
For instance, when your email newsletter reports no immediate sales, it is an easy conclusion to say that this particular marketing activity isn’t working and to stop using this strategy. However, what about the users who visited the website, signed up to your email list, read a newsletter but then five days later, visited the website to buy a product from you? The newsletter was useful for keeping your brand front of mind and was instrumental in driving that sale.
Produce a regular report and collaboratively identify improvements
The key to a better digital strategy is by doing both. Create a monthly report and set up a regular meeting to discuss it. How can you make improvements if you can’t see how the activity is performing compared to last year? How can you make improvements if you can’t discuss and share ideas with the whole team?
Understand that digital changes
is one of the biggest challenges for marketing teams and business owners and can be a huge barrier for those looking to invest in a digital strategy. But by reading industry news, keeping track of what thought leaders are saying and generally being proactive at staying up to date, you can bring more insight to your reports and can then produce a more accurate picture of how your marketing is doing.
Need any further help?
a lot of data. It’s about knowing which data to use, how to use it and how to report on it that’s the key.
or and we’ll be more than happy to give you some insight.