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Using video as part of your digital marketing strategy has never been quicker, easier and cheaper.
that we much prefer shorter videos and, in fact, videos tend to get the most views when they’re under 30 seconds long.
and with instructional videos such as
far from it, there are plenty of out there. Campaigns like this, if done well, are great for humanising your business and making you seem more approachable.
featuring Vine stars Lucas & Marcus is simple yet effective. It grabs attention but is something anyone could replicate with limited equipment.
Snapchat’s audience leans heavily towards millennials, if this matches your target market, Snapchat could well prove to be very useful.
Have you started using video in your social media campaigns? Get in touch with us on Twitter @Statement and share your experience with us.