in the Merchandising section and had many insights on today’s shopper behaviour and how, as a brand, they use data to improve customer experience.
If you know just how loyal your customers are, you can tailor your whole customer experience.
Do they purchase on price? If so, they may be less inclined to stay with you if there are competitive prices nearby - so how can you improve this brand loyalty?
Start your planning now with our free, comprehensive 2019 eCommerce Calendar.