full of people who are all interested in the industry you’re selling in can be an effective way of targeting your marketing to a specific group.
potentially new customers.
Launch events tend to work well because of their casual and fun nature. Whilst customers know that it’s being run by a brand and its purpose is to promote a product, they usually don’t mind (and their relaxed mood can often mean they’re more willing to purchase your products).
even surprise them, it can be very powerful.
For example, if you are a retailer of pet toys, then partnering with a local pet shop brand (where it’s unlikely they’ll sell their pets online) can be a good way of reaching a relevant audience in the offline space. You can do this by having flyers at the till, a selection products in their stores or even by running a social media competition with them.
an interesting marketing strategy that has worked well for many brands, so if you want to read more about brand partnerships for eCommerce, you can