Demonstrations / Trade Shows
full of people who are all interested in the industry you’re selling in can be an effective way of targeting your marketing to a specific group.
potentially new customers.
Launch events tend to work well because of their casual and fun nature. Whilst customers know that it’s being run by a brand and its purpose is to promote a product, they usually don’t mind (and their relaxed mood can often mean they’re more willing to purchase your products).
Print & PR
even surprise them, it can be very powerful.
For example, if you are a retailer of pet toys, then partnering with a local pet shop brand (where it’s unlikely they’ll sell their pets online) can be a good way of reaching a relevant audience in the offline space. You can do this by having flyers at the till, a selection products in their stores or even by running a social media competition with them.
an interesting marketing strategy that has worked well for many brands, so if you want to read more about brand partnerships for eCommerce, you can