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Our final blog post from our experience at the Internet Retailing Expo 2016 is on Eurostar and how they use A/B testing, data and insights to improve their website and conversions. Neil Roberts, Head of Digital at Eurostar, spoke on the Merchandising stand and definitely sparked some inspiration and gave us plenty of takeaways for improving on-site conversions.
what can we learn from Eurostar?
the tests you might make on the website and any changes to on-site elements. However, Eurostar take a blended approach which mixe the digital with the traditional.
have to take what they say with a pinch of salt but if aligns with your pre-existing assumptions and matches the data yo
of user research, interviews etc. before they build the site or make any ‘permanent’ changes. That’s a lot of solid, validated data to work from be confident that the change will bring in more revenue than previously.
of additional sales - making the whole process worth it.